Football West agrees to extension with Veo

Avatar
Veo
Image credit: Veo

Football West has announced a two-year contract extension of their deal with video analysis partner Veo.

The deal adds a significant extension to the relationship that began back in 2021. Since that initial partnership Veo has become an integral addition to Football West’s coaching arsenal allowing them to elevate their training and performance.

Veo began as a startup in 2015, when Veo’s co-founder Keld was late for his son’s football match due to a meeting. In the time it took for Keld to arrive, his son had scored a goal something that only added to the disappointment of both father and son. From that experience Keld thought why shouldn’t highlight technology be available at all levels of the game not just for the professionals.

Hence, Veo was born and now eight years later it offers an affordable solution for video analysis that can be maximised both at the top end of the game and at the local level including just in training.

Football West in choosing to partner with Veo has thus opened up this newly expanded area of video analysis to it clubs.

Under the lucrative offers and discounts that have come with the partnership, dozens of West Australian clubs have signed up and began utilising Veo technology.

This uptake has seen huge benefits in the coaching of clubs – Football West Football Development Officer, Gareth Naven highlighted this positive result in the extensions announcement.

“Football West’s partnership with Veo is fantastic for football in WA. The ability to use the very latest technology to analyse game footage immediately after matches is invaluable and is great for coaches and players,” they said via press release.

“More and more clubs are using Veo and also taking advantage of some of the great offers Veo and Football West can deliver through this extended partnership.”

Veo Manager – Australia/New Zealand, Callan Walker, also expressed the companies delight in having the partnership continue, highlighting the aligned social goals of both partners.

“We’re thrilled to renew our partnership with Football West. The West Australian football community has embraced Veo, and we’re excited to enhance the relationship via some innovative new tools for players, coaches and supporters,” they added via press release.

“To be in a position to announce this renewal during the FIFA Women’s World Cup is very special. The atmosphere and adrenaline the tournament is creating within local football communities is addictive, and Veo intends to help Football West maintain that momentum.

“In line with the FIFA WWC, Veo has launched a meaningful social impact content campaign, which celebrates the evolution of Women’s football. We invite Football West and the West Australian community to join us and Play For More.”

By using Veo software, Football West’s clubs are now able to improve their game day performance through real time reviews and analysis that can even be used mid game. The use of Veo is also improving the experience of fans who through their software are now provided more access to training sessions and game day highlights on social media.

Hence, this deal is great for the professionalism of the game as even at the local level it provides all footballers the chance improve and even relive their on field glory just as those in the big leagues can.

Previous ArticleNext Article

Football Has the Audience. Does It Have the Commercial Strategy?

Avatar
Image Credit: One Nil Media

Soccerscene has launched Survey 4: Commercial Confidence in Football, calling on clubs, sponsors, governing bodies, commercial leaders and football industry professionals to assess whether the game is making the most of its enormous commercial potential.

Football has the audience, participation base and community reach to be one of Australia’s most powerful commercial platforms. But does the industry have the commercial strategy, professionalism and infrastructure required to turn that potential into sustainable growth?

That is the question at the centre of Soccerscene’s latest industry research.

The survey examines how attractive grassroots football is to potential commercial partners, what industry professionals believe is limiting football’s commercial potential, and whether clubs are presenting themselves professionally enough to sponsors.

It also explores what sponsors value most when engaging with football – from community reach and participation scale to brand alignment, values and purpose – as well as whether improved facilities could directly contribute to stronger sponsorship outcomes.

Is football fully capitalising on its commercial opportunity?

Football continues to provide brands with access to highly engaged communities across grassroots, community and elite environments. Yet the commercial landscape remains fragmented, with clubs operating with vastly different levels of resources, capability, governance, media infrastructure and commercial expertise.

Soccerscene’s survey is designed to capture the industry’s perspective on where the opportunities exist – and where football may be leaving commercial value on the table.

The research will look specifically at four key areas:

  • Commercial attractiveness – How attractive is grassroots football as a commercial partnership?
  • Commercial barriers – What is holding football back from reaching its full commercial potential?
  • Club professionalism – Are clubs presenting themselves effectively and professionally to sponsors?
  • Sponsor value – What are sponsors really looking for when they invest in football?

The survey also asks whether better facilities would have a direct impact on sponsorship outcomes, highlighting the potential relationship between infrastructure, commercial presentation and investment.

Have your say

Soccerscene is encouraging football clubs, sponsors, commercial professionals, governing bodies, administrators, media professionals and industry stakeholders to participate.

The findings will contribute to Soccerscene’s ongoing program of industry research, designed to provide a clearer picture of the challenges and opportunities facing football and the organisations operating within it.

Take the Survey: Commercial Confidence in Football

Complete the Commercial Confidence in Football Survey here

The survey will close on 30 August 2026 at midnight, with responses received before the deadline included in the final analysis.

Football has the audience. The question is whether it has the commercial strategy to match.

Football Queensland’s Logan hub plan rejected by council

Avatar
Image Credits: Football Queensland

Football Queensland’s plans for a major new football hub at Meakin Park have been rejected by Logan City Council. The proposed $76.1 million redevelopment aimed to create a state home for football in Queensland.

Council unanimously rejected Football Queensland’s request for longer-term leases and additional land at the Slacks Creek site. The decision leaves the organisation’s current leases in place. The proposed development would have delivered new playing fields, elite training facilities and a dedicated home for Football Queensland.

Three-stage development

The first stage of Queensland Football’s development carried an $8.5 million price tag. It would upgrade fields, lighting, drainage and irrigation across Meakin and Mappas parks. The goal was to create a six-field, international-standard training venue.

The second stage represented the largest investment. Football Queensland planned to spend $55.3 million on a new headquarters at the adjoining Queens Park site. The facility would include a Women and Girls Academy, sports science facilities, sports medicine and strength and conditioning services.

A third $12.3 million stage would add an indoor futsal academy and two synthetic fields. Football Queensland said the project could create a major football precinct for the region. It also saw the facility playing a role in Queensland’s preparations for Brisbane 2032 and beyond.

Lease decision creates roadblock

Queensland’s governing body sought a 25-year lease with an option for another 25 years. Chief executive Robert Cavallucci said longer tenure was essential to secure government funding and move the project forward. The organisation has around three years remaining on its existing leases.

Council took a different view. Concerns included community access, funding certainty, future costs and the level of use at the existing facilities. Councillors also questioned whether a long-term arrangement would deliver enough benefit to Logan residents and grassroots clubs. Logan Council has now ordered a review of Football Queensland’s performance under its current lease.

Grassroots football at the centre

The decision highlights a wider issue for football infrastructure. Major facilities can provide elite pathways, sports science and high-performance opportunities, but unless councils can ensure local players and clubs can access the fields, they will be rejected.

Meakin Park already serves several sporting organisations, including football users and community sporting groups. Football Queensland said it had invested almost $2 million at Meakin Park and Mappas fields. It also argued the precinct operates at around 130 per cent capacity. For Queensland football, the challenge now is finding a model that can deliver high-performance facilities while expanding access for the community.

The proposal may have been rejected, but the need for better football infrastructure remains. With participation growing and Brisbane’s 2032 Olympic Games approaching, the debate over where and how Queensland builds its next generation of football facilities is unlikely to disappear.

Most Popular Topics

Editor Picks

Send this to a friend