Much-needed funding boost for Stade Brestois 29 in the pursuit of new stadium

Stade Brestois new stadium

French Ligue 1 side Stade Brestois 29 has announced a crucial partnership deal to help finance their new stadium.

This vital new agreement is a naming rights deal with French banking group Crédit Mutuel Arkéa.

The deal will allow Arkéa to hold the naming rights to the Brest’s new 15,000 seat stadium, which is currently referred to as Projet Espace Froutven.

Arkéa has had a long running relationship with Brest for over 50 years with the Bank having naming rights since 2010 to a stand at Stade’s current home, Stade Francis-Le Blé.

The investment will allow for the club to afford their new €106.5m ($179.34 AUD) home, something that at one stage looked unlikely as setbacks and rising costs began to plague the project. The club had expected the stadium to only cost €85m ($143 million AUD) however follow up estimates meant that the club had to go seeking new finance options.

This is where Arkéa has stepped in and with this stream of funding it looks as if the projects ambitious plans drawn up architect firm Groupe François de La Serre will come to life.

Co-owners of Stade Brestois 29, Gérard and Denis Le Saint spoke both to the clubs historic relationship with Arkéa and their excitement in the clubs new home coming to life.

“Arkéa is a major player in our region; it was obvious for us to associate it with this project that we want to serve the territory, carried by the actors of the territory,” they said via press release.

“Arkéa is also a long-time companion of Stade Brestois 29, a name that resonates with the history of the club and that of its historic stadium. By baptising the future stadium around the name of Arkéa, it’s a bit like transporting a little piece of (Stade) Francis Le Blé to Froutven.”

Crédit Mutuel Arkéa chairman, Julien Carmona, reiterated this messaging in their joint announcement, emphasising the two partners shared local roots and history.

“With our regional roots, our headquarters in Relecq-Kerhuon, and our historic commitment to sponsorship and sports patronage, it was natural for Crédit Mutuel Arkéa to support this project, to enable all Stade Brestois 29 supporters to live their passion in a space designed and scaled in line with our territory and the ambitions of the club,” they added via press release.

“Stade Brestois 29 and its management carry out a sporting and educational project, particularly through its training centre, which makes sense with our societal and economic vision of a cooperative and mutual bank.

“This partnership is the expression of our desire to support and encourage local initiatives that act in favour of the dynamism and development of our territory and are the pride of our region.”

The new stadium when complete will help to house 15,000 spectators – 11,800 of which will be general admission. Alongside this, the stadium will also feature state-of-the-art features which will help benefit players and fans alike. The upgrades will also involve community features such as a creche and a year-round well-being area something the club hopes will benefit the local community and reflect their community values.

Work on the stadium is planned to begin in 2025 and Stade Brestois 29 says their aim is to be rehoused by 2027. Crédit Mutuel Arkéa will hold the stadium’s naming rights for eight years.

Dandenong Thunder to enjoy $700,000 LED lighting upgrade at George Andrews Reserve

Dandenong Thunder lighting upgrade

Greater Dandenong Council and Dandenong Thunder have recently confirmed that works have commenced for new powerful lighting towers to be built at George Andrews Reserve.

The upgrade will cost $700,000 and is being jointly funded by Greater Dandenong Council ($500,000) and the State Government ($200,000) with a plan to improve the ground’s overall quality for both training and matches. They formerly had 200-lux LED towers and they will be replaced by 500-lux towers.

For the Greater Dandenong local council, the focus was to improve the facility for the community to enjoy the health and wellbeing benefits through the increased amount of playable hours at the reserve.

Importantly, the project ensures that the Thunder have a ground that is up to professional competition and broadcast standards which means they can broadcast and host games that are viewed by a national audience, a huge step forward for the NPL Victoria club.

This broadcast upgrade also opens up the possibility to expand to national matches involving the Melbourne Victory and Melbourne City A-League women’s teams and an even more ambitious goal of hosting a Matildas game. The ground can easily hold 5000 people and the lighting and broadcasting standards will be fantastic after this upgrade.

Dandenong Thunder shared the positive implications this light upgrade has for the club.

“The new lights mean the club will be able to host a number of games, not only that but it’s a step forward to the clubs ambition to be part of the NSD (national second division),” a club spokesperson told Soccerscene.

“The support from local council has been nothing but fantastic, Dandenong want to be a sporting hub for the south east suburbs.

“With the FA cup we have seen A-League clubs play at local level clubs, having these new high powered lights we will be able to broadcast at a higher quality, no more yellow light broadcast.”

This news presents an exciting future for Dandenong Thunder and the matches played at George Andrews Reserve. The quality of training, matches and broadcasts has improved tenfold and it matches the size of the NPL Victoria side that have big ambitions.

CPKC and Kansas City Current’s major stadium naming rights deal a win for women’s sport

CPKC Stadium design

The world’s first professional female-football dedicated stadium – home of the NWSL’s Kansas City Current – will be known as CPKC Stadium, after an historic naming rights deal was agreed with the North American rail network company.

Formed as a merger between Canadian Pacific and Kansas City Southern rail networks in July this year, CPKC represents the first trans-North American rail network between Canada, the United States and Mexico.

CPKC has been a leading investor for women’s sports in the state of Kansas, and CPKC President & CEO, Keith Creel, was proud to announce the stadium naming rights deal.

“We are incredibly proud to sponsor the Kansas City Current and support this history-making project here in the city that is at the heart of our North American rail network,” Creel said via press release.

“CPKC has been a long-time champion of women’s sports and of investing in our communities. This stadium and this partnership with the Current will build on that legacy as together we write a new chapter here in Kansas City.”

CPKC will also hold naming rights to the stadium’s outdoor space for fans, which will be known as CPKC Plaza. This area provides entertainment for all CPKC Stadium attendees, including the KC Current’s official merchandise store.

It is hoped that the naming rights deal will kickstart further investment in women’s football across the region, which has been the cornerstone of the KC Current’s existence according to co-founders and owners, Angie and Chris Long.

“Our [KC Current & CPKC] organisations share a commitment to strive for excellence, invest heavily in our communities and raise the bar with global influence. We are extremely excited to work with CPKC on this historic agreement and know our partnership will create a long-standing positive impact!”

Further to its substantial investment in women’s football, CPKC’s establishment of a direct line between Canada, the United States and Mexico is expected to have substantial benefits for football supporters attending the 2026 Men’s FIFA World Cup.

Presently, though, the stadium naming rights deal demonstrates CPKC’s intention to be a key investor in women’s football across Kansas and North America.

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