Football West has announced a two-year contract extension of their deal with video analysis partner Veo.
The deal adds a significant extension to the relationship that began back in 2021. Since that initial partnership Veo has become an integral addition to Football West’s coaching arsenal allowing them to elevate their training and performance.
Veo began as a startup in 2015, when Veo’s co-founder Keld was late for his son’s football match due to a meeting. In the time it took for Keld to arrive, his son had scored a goal something that only added to the disappointment of both father and son. From that experience Keld thought why shouldn’t highlight technology be available at all levels of the game not just for the professionals.
Hence, Veo was born and now eight years later it offers an affordable solution for video analysis that can be maximised both at the top end of the game and at the local level including just in training.
Football West in choosing to partner with Veo has thus opened up this newly expanded area of video analysis to it clubs.
Under the lucrative offers and discounts that have come with the partnership, dozens of West Australian clubs have signed up and began utilising Veo technology.
This uptake has seen huge benefits in the coaching of clubs – Football West Football Development Officer, Gareth Naven highlighted this positive result in the extensions announcement.
“Football West’s partnership with Veo is fantastic for football in WA. The ability to use the very latest technology to analyse game footage immediately after matches is invaluable and is great for coaches and players,” they said via press release.
“More and more clubs are using Veo and also taking advantage of some of the great offers Veo and Football West can deliver through this extended partnership.”
Veo Manager – Australia/New Zealand, Callan Walker, also expressed the companies delight in having the partnership continue, highlighting the aligned social goals of both partners.
“We’re thrilled to renew our partnership with Football West. The West Australian football community has embraced Veo, and we’re excited to enhance the relationship via some innovative new tools for players, coaches and supporters,” they added via press release.
“To be in a position to announce this renewal during the FIFA Women’s World Cup is very special. The atmosphere and adrenaline the tournament is creating within local football communities is addictive, and Veo intends to help Football West maintain that momentum.
“In line with the FIFA WWC, Veo has launched a meaningful social impact content campaign, which celebrates the evolution of Women’s football. We invite Football West and the West Australian community to join us and Play For More.”
By using Veo software, Football West’s clubs are now able to improve their game day performance through real time reviews and analysis that can even be used mid game. The use of Veo is also improving the experience of fans who through their software are now provided more access to training sessions and game day highlights on social media.
Hence, this deal is great for the professionalism of the game as even at the local level it provides all footballers the chance improve and even relive their on field glory just as those in the big leagues can.
