Liverpool FC puts community health first with Peloton deal

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Peloton
Image credit: Peloton

Liverpool FC has announced a unique multi-year digital fitness partnership with Peloton.

This deal is the first of its kind undertaken by the club and was launched with a video featuring Liverpool backroom staff, including club kitmen, admin, and canteen workers. Liverpool is hoping that the partnership will help benefit the health of its supporter as well as give Liverpool players access to some of Peloton’s cutting edge exercise equipment.

Pelton is a global leader in digital fitness, offering a range of products from treadmills to exercise bikes.

What sets Peloton apart is its offering of private training quality programs for a fraction of the cost and in the comfort of customers own homes.

“Peloton uses technology and design to connect the world through fitness, empowering people to be the best version of themselves anywhere, anytime,” Peloton says on its website.

In announcing the new deal, Liverpool FC commercial director Ben Latty expressed the clubs sincere desire that the deal will have a tangible benefit for the wider Liverpool supporter community.

“We are delighted to welcome Peloton to the Liverpool FC family. This is a truly unique partnership and we’re excited about growing and activating this meaningful relationship to benefit both LFC and Peloton communities,” he said via press release.

“Both LFC and Peloton recognise the vital importance of communities. How we at LFC look after our communities is a central part of our sustainability programme, The Red Way. Similarly, Peloton has built up a nearly seven million-strong passionate community since launching just over 10 years ago.

“It’s particularly pleasing that we’ve been able to put our own staff, those who work so hard behind the scenes, front and centre in the video to mark this incredible new partnership.

“Together we will provide Liverpool FC fans and Peloton Members with the best exclusive LFC content possible and remarkable and memorable one-of-a-kind experiences.”

Peloton’s senior director for international marketing, Charles Quartey, also emphasised their community focus in the announcement.

“Peloton delivers an unparalleled fitness experience with thousands of classes across different fitness disciplines, expert instruction and great music. The collaboration with Liverpool Football Club gives us an opportunity to introduce more people to the range of content Peloton offers,” he added via press release.

“Peloton and Liverpool Football Club share a strong sense of community and together we can better connect fans and local communities with world-class fitness content that can be experienced anywhere, anytime.”

The new deal is a great step forward in community outreach whereby a giant of the football world is able through a partnership to directly influence the health and wellbeing of its supporters. The benefit of partnering with Peloton will not only be felt at the club level, helping players achieve their best, but also with supporters in their own homes.

Certainly, some Liverpool supporters may now all thanks to Peloton and this deal enjoy a spin or run while being able to watch their Reds play. A win not only for football but for the health of the communities that are vital in making the sport we love happen.

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Football NSW announce price freeze for junior and youth players

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Image Credit: Football NSW

Football NSW has announced a fee freeze for junior and youth community players in 2027, continuing its pledge to keep the game accessible for everyone across the state. 

In addition, senior players aged 19 and above will see their registration fee increase by just $1.50. Both junior and youth player fees will remain the same at $54.43, whilst senior members will pay $107.50.

The fee freeze highlights Football NSW’s commitment to keeping the game financially convenient for both players and families. 

Football NSW CEO, John Tsatsimas, said via Football NSW, “Football is the game of the people, and we recognise the importance of keeping participation accessible for families across our state. By freezing our registration fees for junior and youth players in 2027, we are continuing to support the next generation of footballers and help ensure that cost is not an unnecessary barrier to participation.”

The decision comes following similar price freezes at Football Queensland and Northern NSW Football in 2025. 

Despite the governing bodies acting separately, their unity on maintaining affordability throughout the game is a welcome sign. Managing to keep fees at an fair rate for families is a key component in sustaining grassroots football across the country.

“We have worked hard to manage the pressures facing the game, particularly around insurance, while ensuring Football NSW can continue to deliver the services and support our clubs, associations and participants expect,” said Tsatsimas. 

Despite the cost of living crisis, it is important that the game remains accessible for everyone. Football NSW have identified that even during tougher financial times, they can keep it that way. 

Through diligent financial handling, especially with care surrounding insurance and inflation (more of which can be read here), they are prioritising the game long-term over a short financial gain.

This fee freeze will directly impact the senior players and the families of younger members, too. The decision makes football not only more accessible, but provides more opportunities for players to strive for the highest levels of the game. 

Football Victoria demands more Victorian Government support amid grassroots boom

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Marlborough Street Reserve. Credit Football Victoria

Football Victoria is targeting Victorian Government funding for Glen Eira FC, in order to improve the club’s facilities and accommodate a recent surge in participation.

The interest and demand in football across Melbourne is ever growing, and Glen Eira FC is one such example.

Located in Melbourne’s inner south-east, the club has more than 1,100 players with nearly 95% of them aged 18 or under. In the suburb of Bentleigh alone, football participation has increased 18% alongside female engagement growing 76% in recent years.

However, at Marlborough Street Reserve, the conditions of the pitch – specifically during winter – can curb accessibility. Wet weather, non-stop usage and limited capacity make it difficult to accommodate all club members. This results in restricted training and playing opportunities.

Lachlan Cole, Football Victoria’s Head of Government Relations & Facilities, said via Football Victoria: “The story at Glen Eira FC is one we are seeing right across Victoria and specifically in Metropolitan Melbourne. Participation is growing, particularly among juniors, women and girls, but the infrastructure needed to support that growth is buckling under the weight of demand.”

To tackle this, both Football Victoria and Glen Eira FC want to convert the existing pitch to a synthetic surface and provide improved lighting for the ground. This would create a more reliable environment for players and support the growing demand for football in that community.

Speaking to Football Victoria, Glen Eira FC President Odilia Wijburg said, “A new sporting precinct with a synthetic pitch would be a game changer, providing year-round access, supporting participation growth and creating a lasting community asset that will benefit local families for generations.”

These issues are not exclusive to just Victoria, but are instead seen nation-wide. Football NSW recently pledged over AUD 200,000 to three amateur clubs to help upgrade their facilities and support the local communities.

Despite the increased interest in the game, the lack of reliable infrastructure, especially in grassroots football, leaves not only local areas without proper facilities, but creates a complicated road for young players hoping to navigate to the top of the game. 

Without the support of the Victorian Government, grassroots football could suffer an underwhelming fate. If the game is not supported from the bottom, the top might not reap the rewards of the next generation. And if that happens, alongside local communities, both the domestic leagues and the international team may suffer.

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