Long-term Central Coast Mariners partner gets due reward

DMC Conveyor Services and Central Coast Mariners

DMC Conveyors, a vital long-term supporter of Central Coast Mariners, was rewarded on the eve of the new A-League seasons – as the Mariners Women front-of-shirt sponsor.

The club’s partnership with DMC Conveyors began in 2018 and during that time DMC has been a financial backer of both the Mariners men’s side and their academy.

Hence, this move to support the Mariners Women’s side means that DMC will have acted as a major benefactor for the club across all of its major sports programs.

DMC is a local business, and the partnership has been spearheaded by its founders Michael and Jennifer Dovey.

In the club’s press release, it citied the couple’s involvement in helping the Mariners fund and organise community focused events including the clubs Christmas Carols and annual New Years Eve Fireworks. The pair have also been quietly supporting other grassroots clubs in the Central Coast region.

It is apparent that DMC is a vital partner to the Mariners, and it is great to see the club reward an important on-going sponsor.

Central Coast Mariners CEO Shaun Mielekamp reflected the importance of DMC for the club and expressed their pride in having DMC feature so prominently with their Women’s side.

“We are moved by Michael and Jennifer’s commitment to the growth of women’s football here on the Coast. Their decision to continue this generous support for our Women’s team reflects their genuine passion for the sport and their belief in its potential to inspire and empower young athletes in our community,” he said via press release.

“This partnership is not just about football, but also a collaborative approach to the shared vision we have about building up and supporting the Central Coast Community. We are grateful and appreciative of DMC’s continued support, and we look forward to achieving great success together on and off the pitch.”

DMC Founder Michael Dovey expressed his firm’s pleasure at being featured and expressed their ongoing commitment to the Mariners both on and off the pitch.

“After six years with the Mariners and with DMC’s commitment to the club growing annually, the time felt right to become a major partner of the Central Coast Mariners leading into their return to the A-League Women’s competition,” he added via media release.

“After the success of the World Cup it is an extremely exciting time for Women’s football in Australia. DMC are pleased to be able to continue giving back to the Central Coast through our sponsorship of the Mariners, with it being amazing to have a professional women’s team back in the region.

“To have a clear pathway for young girls and women on the Coast is exciting. Heading into the team’s first season we want to see them not only compete, but also be successful and challenge, which we know will happen. To be able to help support the team through this sponsorship and other means is something that DMC are really proud of.”

This announcement on the eve of the new A-League season is a great sign that as the competition grows, where the league’s traditional and local sponsors will continue to feature in the game.

It is nice to see a local business be rewarded and this deal is sure to benefit not only the Mariners and DMC but also the wider community that both partners have been so keen to support historically.

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GIS Sydney continues to connect students with Australia’s sports industry

Following the launch of its Sydney campus in 2025, the Global Institute of Sport (GIS) is continuing to establish itself in the nation’s sports industry. A leading provider of degrees and executive education in sport, GIS provides students the chance to study at two of Australia’s biggest sporting venues: Allianz Stadium and the Sydney Cricket Ground (SCG).

Programs such as Sports Analytics and International Sports Business are delivered in collaboration with the University of Newcastle, and feature the chance for students to gain exclusive access to the sports industry.

More than 50 guest speakers have shared their experience with students studying at GIS Sydney, representing organisations like FIFA, Red Bull, Cricket Australia, and the AFL. While learning about the regional and national sports industry in the classroom, students have also had the chance to gain an international perspective through GIS’ signature Global Sports Summits, which have given Sydney students access to iconic sporting venues around the world from London to Miami.

Outside of the iconic venues students can call their classrooms, the organisation prioritises the real, industry placements needed to put theory into practice by providing each student with 140 hours of relevant work experience throughout their studies. Included in this are several sporting organisations who are keen to welcome GIS students on board, including the Professional Football Scouts Association (PFSA), Football Coaches Australia, and Basketball NSW.

GIS also has a partnership with popular network and app Yakka Sport to connect students with paid employment opportunities while they study.

Behind these advancements at the GIS Sydney campus is an Industry Advisory Board which features a host of experienced figures from the world of sport. Included in the Asia-Pacific branch is Chair James Rosengarten, GM of the Melbourne Renegades; Kevin Jang, Managing Director of CAA Stellar Korea; and Brad Lloyd, GM of the Carlton Football Club.

Since launching, GIS’ Sydney campus has ultimately combined its locations and industry connections to provide the next generation of sports professionals with the knowledge, network, and confidence to tackle the rapidly evolving sports industry.

Melbourne Victory partners with The Pass to expand fan experience

Melbourne Victory has added The Pass to its commercial portfolio, with the partnership designed to give supporters more ways to follow the club away from matchday.

The Pass becomes an ‘Associate Partner’ of Victory, while Hickens Hotel has been named the club’s ‘Official Away Game Venue Partner’. The arrangement will see the Russell Street venue host Victory watch parties and provide a dedicated gathering point for supporters during away fixtures.

The partnership also gives Victory supporters access to The Pass’ broader network of more than 200 venues around Australia, extending the relationship beyond a single location.

For Melbourne Victory, the deal forms part of a wider approach to creating commercial partnerships around the supporter experience rather than limiting sponsorship to traditional branding opportunities.

Hickens Hotel will host Victory fans for selected away matches, while The Pass will provide members with access to offers and experiences through its venue network.

The agreement also connects with Victory’s broader business community, with The Pass joining the club’s commercial network and creating potential opportunities for corporate engagement alongside its consumer-facing activity.

The partnership comes ahead of the 2026/27 A-League Men and Ninja A-League Women seasons, with Victory continuing to develop its commercial offering around both its membership base and matchday audience.

For The Pass, football provides a way to bring its network of hospitality venues into the supporter experience, giving fans a physical destination to watch matches when Victory is playing on the road.

The agreement reflects a broader trend across professional football, with clubs increasingly looking to partnerships that can provide tangible benefits to supporters while creating additional opportunities for commercial partners.

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