Sydney FC and Carma together for another season in A-League Men’s and Women’s

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Sydney FC and Carma
Image credit: Sydney FC

Sydney FC has announced a one year renewal of their major partnership with Australian online used car dealership Carma.

This agreement extends the partnership between the club and Carma for a second season after last season was deemed a successful and progressive move.

Carma will continue to be showcased on the Sky Blues’ Men’s and Women’s back of shorts and they will continue their mutual desire together to make a difference to people by providing exceptional experiences in innovative ways.

Carma is a fully digital used car dealership, headquartered in Sydney, that offer customers a large range of quality used vehicles at cheap fixed prices.

Sydney FC members and fans have benefitted over the last 12 months from this partnership through special offers and discounts to help them buy cars.

Sydney FC Chief Executive Officer Adam Santo explained the success of this collaboration that started last season.

“Carma have been a fantastic partner for our club and I’m delighted we’ve agreed to continue our relationship. Santo said via Sydney FC press release.

“Carma’s revolutionary strategy and best-in-class service has made a big difference to the lives of many Sydney FC Members and fans who’ve bought cars over the past 12 months.

“They are visualising further growth and expansion for their brand, and we are delighted they want to work with Sydney FC again to achieve that.”

Co-founder and Chief Commercial Officer Yosuke Hall mentioned that the partnership with Sydney FC was mightily successful and is pleased to be continuing the deal.

“Carma and Sydney FC have a great, close working relationship and it has been incredible to witness such success,” Hall added via media release.

“We’ve had great support from Sky Blues Members and their families and I’m glad Carma has been able to resonate with supporters.

“We’re committed to bringing trust and ease into buying a pre-owned car for Australian families and Sydney FC is helping us do that.

“It’s all about creating a great experience for people who come to us and I’m delighted we’ve both been able to achieve that.”

The two parties have collaborated to make fun, bite-sized digital content pieces over the past year with both the Men’s and Women’s teams participating as they look to increase engagement and put a spin on a regular partnership.

This deal will see Sydney FC strengthen the relationship with Carma and keep their strong corporate family healthy as they hope to continue with on-field success after a shaky start to the new campaign.

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Victory unites with Roasting Warehouse in culture-led partnership

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Image credit: Melbourne Victory

The Melbourne-based anf family-owned business will join the Victory family, uniting two institutions which represent the city’s culture and identity.

A partnership with local roots

As the newest partner of Melbourne Victory, Roasting Warehouse joins forces with a vital part of the city’s sporting landscape.

The club’s Managing Director, Caroline Carnegie, outlined why the partnership bears so much value to both parties.

“We are excited to collaborate with Roasting Warehouse, a community-oriented destination for high-quality coffee, proud of its foundations in Melbourne,” said Carnegie via official media release.

“Football and coffee sit at the epicentre of Melbourne’s culture. The two go hand-in-hand, consistently at the centre of the conversation that stirs Melburnians, which is no different to the conversation sport and Melbourne Victory stir in the State.”

Indeed, this is a partnership which combines the identity, passions and culture of an entire city, therefore giving it the foundations required for long-term, mutual success.

Representing the best of Melbourne

Both Victory and Roasting Warehouse are hugely successful in their respective industries. They are institutions with community-oriented philosphies, who pride themselves on craft and quality.

“We’re incredibly proud to partner with Melbourne Victory, a club that represents the heart, passion, and ambition of Melbourne,” revealed Roasting Warehouse Head of Brand, Alexander Paraskevopoulos.

“As a Melbourne-founded, family-run business, supporting a team that means so much to the local community feels very natural for us.”

Furthermore, through their high-quality blends, Roasting Warehouse will look to prepare Victory’s players and staff for high performances on the pitch as the seasons nears completion.

But this is about far more than just fueling athletes.

This is a partnership which embodies and unites two of Melbourne’s greatest strengths and cultural markers – a connection forged from the city’s very own DNA.

 

For more information about Roasting Warehouse, click here.

Marie-Louise Eta makes history as new Union Berlin head coach

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Image credit: FC Union Berlin

In an historic appointment, Eta will take over as head coach of Union Berlin until the end of the season.

History in the making

Previously the first female assistant coach in Bundesliga history with Union Berlin, Eta will now take the reigns of the men’s first team on an interim basis.

Currently, the club sit in 11th place in the Bundesliga table, but with only two wins so far in 2026, relegation appears an all-too-real prospect, and one which the club is desperate to avoid.

“Given the points gap in the lower half of the table, our place in the Bundesliga is not yet secure,” said Eta via official media release.

‘I am delighted that the club has entrusted me with this challenging task. One of Union’s strengths has always been, and remains, the ability to pull together in such situations.”

Eta will begin as Union’s new head coach with immediate effect, and will be in the dugout for the club’s matchup against Wolfsburg this weekend.

 

A step into an equal future

Eta’s appointment signals a major step towards a more level playing field in the football landscape.

Furthermore, Eta joins other coaches including Sabrinna Wittmann, Hannah Dingley and Corinne Diacre who, in recent years, have blazed a trail for female coaches to step into the men’s game.

Wittmann currently manages FC Ingolstadt in Germany’s third division, and was the first female head coach in Germany’s top three divisions.

In 2023, Dingley became caretaker manager of Forest Green Rovers, and thus the first woman to lead a men’s professional team in England.

Diacre, now head coach of France’s women’s national team, managed Ligue 2’s Clerment Foot between 2014 and 2017.

 

Final thoughts

The impact therefore, is that Eta’s appointment will show future generations of aspiring female coaches that men’s football is an equally viable and possible pathway as the women’s game.

The time is now to level the playing field.

And while it may be a short-term role, its effect on attitudes towards equality and fair opportunities in the game will hopefully resonate long after the season ends.

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