Borussia Dortmund selects WSC Sports to drive digital content

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Image credit: Markus Unger via Wikimedia Commons

Borussia Dortmund (BVB) has signed a multi-year deal with WSC Sports to utilise its AI-driven sports content technology.

This partnership grants BVB access to WSC Sports’ innovative AI-driven platform, which automates video content creation, management, and distribution. This technology will allow the club to engage more consistently with its global fan base through personalised AI-enhanced sports video experiences.

WSC Sports’ technology will analyse BVB’s live matches in the Bundesliga, DFB-Pokal, and UEFA club competitions in real-time, automatically generating and sharing content with fans through social media and BVB-TV, the club’s official streaming platform and primary hub for Black and Yellow supporters.

Alongside generating real-time content during games, WSC Sports will also analyse five years of BVB’s archived matches. This enables thousands of memorable moments from the club’s history, previously only seen in a traditional 16:9 format, to be adapted into various aspect ratios for any platform.

Converting these videos into a vertical 9:16 format will help the club engage younger fans, presenting these iconic moments in their preferred style of content consumption.

The collaboration with WSC Sports will enable BVB to provide more high-quality video content, fostering ongoing connections and engagement with fans year-round. Additionally, the WSC Sports platform will help BVB optimise its digital assets, unlocking new revenue opportunities for its digital content and inventory.

Borussia Dortmund Director of Communications, Sascha Fligge, discussed the importance of digital content.

“Our digital content strategy is extremely important as the key way to engage our global fanbase who cannot be with us physically at every match. We are delighted to partner with WSC Sports whose AI-powered technology will propel our ability to produce and share more great content around the games and, importantly, in the period between live matches, keeping up fan engagement throughout the year,” he said via press release.

“The platform’s ability to unlock our video archive means we’re now making full use of this valuable content, providing fans with iconic moments from the past at ease and we can explore fresh opportunities to monetise this content. We know our fans are extremely passionate and we want to ensure they receive more of the content they crave, on the viewing platform of their choice.”

Chief Business Development Officer and Co-Founder of WSC Sports, Aviv Arnon echoed similar sentiments.

“It’s a thrill to partner with a club of BVB’s stature who have one of the most passionate and recognizable fan bases across all sports. WSC Sports is a proven formula for expanding reach, growing fandom, and unlocking revenue opportunities across platforms and we are excited to realize this opportunity with BVB,” he said via press release.

“BVB has seen firsthand the possibilities that our AI-powered video content solutions enable through our collaboration with the Bundesliga. Now the club will bring those same innovative solutions home, to supercharge content production and facilitate more original storytelling, which will ultimately increase engagement levels across all club platforms.”

BVB joins a growing network of football clubs and leagues using WSC Sports’ AI-powered platform, including the Bundesliga, LaLiga, Serie A, the Belgian Pro League, and clubs from Europe’s top leagues.

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Football South Australia renews partnership with Datacord as Community Football Commitment Deepens

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Image Credit: Football SA

Football South Australia has announced the renewal of its partnership with Datacord, continuing a relationship that has grown steadily since the South Australian print and document solutions provider first entered the football community as naming rights sponsor of the Collegiate Soccer League Division 1.

That initial agreement, which saw Datacord align with one of Adelaide’s most historic amateur competitions, marked the beginning of what has since developed into a broader commitment to South Australian football at every level. The renewed partnership extends Datacord’s involvement beyond the CSL and into the wider Football SA ecosystem, with clubs across the state now able to access exclusive offers and preferred pricing on photocopying, managed print services and tailored business solutions.

The practical value of that access should not be understated. Community football clubs operate on tight margins, relying heavily on volunteer administrators managing everything from registration paperwork to grant applications. Cost-effective print and document solutions reduce the operational burden on those volunteers, a small but meaningful contribution to the sustainability of clubs that form the backbone of the game in South Australia.

“George is a great supporter of sport in South Australia and we are delighted to have Datacord as a supporter of football,” said Football SA CEO Michael Carter. “Service is second to none and we highly recommend their services to the business community within the Football Family.”

For Datacord Managing Director George Koutsoubis, the renewal reflects a genuine investment in the community rather than a transactional commercial arrangement. “It is important to support the local community, and Football South Australia is the perfect place to start spreading the word about Datacord and what we do for the South Australian community,” he said. “We are locally owned and operated, and I think it is a great partnership to be part of.”

Football NSW releases $600,000 towards Grassroots Grants to meet Participation Pressure

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The Victorian State Government has announced new grants and funding for 11 new community infrastructure projects for local football clubs, totalling $3.8 million.
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Sixty-five football clubs across New South Wales have secured a combined total of nearly $600,000 in funding through the NSW Office of Sport’s Local Sports Grant Program. It follows as a result of Football NSW’s scale of demand for community sport support and the growing pressure on clubs struggling to keep pace with surging participation.

The grants, covering 69 individual projects across the Football NSW footprint, will fund facility upgrades, equipment purchases, participation programs and accessibility improvements: the unglamorous but essential infrastructure that determines whether community clubs can function at the level their members require.

The Local Sports Grant Program made up to $4.65 million available statewide in 2025, with $50,000 allocated to each electoral district and individual grants capped at $20,000. Football’s share of nearly $600,000 reflects the sport’s status as the largest participation code in NSW, and the degree to which that status has not always been matched by corresponding investment in the facilities and resources required to sustain it.

Volunteers carrying an unsustainable load

The announcement arrives against a backdrop of mounting pressure on the volunteer workforce that keeps community football operational. Across NSW, thousands of volunteers dedicate significant unpaid time each week to administration, ground preparation, canteen operation and the logistical demands of running competitive junior and senior programs. As participation numbers climb, driven in part by the sustained visibility of the AFC Women’s Asian Cup and the legacy of the 2023 FIFA Women’s World Cup, those demands have intensified without a corresponding increase in the resources available to meet them.

“As the largest participation sport in NSW it is pleasing to see almost $600,000 will be reinvested back into supporting our players, coaches, referees and volunteers to improve the football experience across our community clubs,” said Helen Armson, Football NSW’s Group Head of Strategic Partnerships and Corporate Affairs.

The equity dimension

The distribution of the grants across 65 clubs and 69 projects also speaks to the geographic breadth of football’s footprint in NSW, and to the uneven distribution of resources that has historically characterised community sport in this country. Clubs in outer metropolitan and regional areas tend to operate with smaller budgets, older facilities and thinner volunteer bases than their inner-city counterparts. Grant programs structured around electoral allocation, rather than club size or existing resource base, provide a degree of equity that market-driven funding cannot.

The kinds of projects funded under this program disproportionately benefit clubs serving communities where the barriers to participation are highest. A club that cannot offer adequate facilities or equipment is a club that turns players away, often without intending to.

Football NSW has used the announcement to call on the NSW Government to maintain and extend its investment in the sport. “We urge the government to continue to invest in football,” Armson said, in the midst for a nation-wide push for a $343 million decade-long infrastructure fund to address the facilities gap across the state.

The nearly $600,000 secured through this round is meaningful. Against the scale of what is needed, it is also a measure of how far the investment still has to go.

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