Dartfish: Continuing to drive the cutting edge of sports analysis

Sports analysis is an ever-evolving process, with thousands of different organisations vying to be the best, each have to constantly improve, or face being left behind.

One company that has always been ahead of the curve is Dartfish.

Founded in 1998 as inMotion Technologies Ltd, Dartfish has driven the sports analysis space for over 20 years.

Created via the advent of the SimulCam in 1997, Dartfish has since launched revolutionary products and services such StroMotion, Dartfish TV, and several apps such as the MyDartfish Express Mobile App.

To maintain its position as a world leader, Dartfish is committed to providing leading services for its clients everywhere, featuring offices across the world, including in Australia.

In the world of football, Dartfish is celebrated for its world class video analysis.

Football Video Analysis 

Currently, Dartfish offers three tiers of video analysis for football, ranging from entry level solutions to club level packages.

Dartfish understands the uniqueness of each of its clients and thus all packages work on Windows, Android, IOS and Cloud. Additionally, all packages support 4K, Mpeg-4, and h.264 video file formats.

As a standard, Dartfish provides tagging tools in its packages, allowing coaches to bookmark key moments in game recordings to review later. This is bolstered by a range of annotation and compositing tools, and overlays to aid coaches in showcasing and detailing what is happening on the pitch.

Additionally, each analysis package provides video editing and publishing tools to create clips and videos to be shared.

Premium Video Analysis

Where Dartfish’s technical capability absolutely stars is in its two highest tiered packages.

Expanding on the basic video tools in the first package, the MyDartfish Soccer and Dartfish ProS solutions both supply clients with multi-video analysis, 3D drawings and analysis, plus live feeds, video encoding and tagging tools.

Through multi-video analysis, coaches can combine different videos to review and edit, bestowing greater freedom in how to decipher game situations.

3D drawing and analysis provides an entirely new dimension to scrutinise. 3D drawing enables coaches to annotate crosses and high ball movement far more effectively than in 2D.

However, the inclusion of live feeds, video encoding and tagging tools may stand as some of the more genius, and actively decisive revelations across the packages. Live feeds and encoding mean active game vision can be livestreamed for others to watch, such as support coaches and staff.

Live tagging builds upon the previously available tagging tools through being actively usable during a game. This is an incredibly useful tool for coaches as it allows them to quickly tag a key moment in a game to review later, without distracting them from the action.

Dartfish ProS

However, Dartfish does not stop there.

The most premium of their packages – the Dartfish ProS – features the company’s flagship products the SimulCam and StroMotion, plus Dartfish Live Collaboration.

SimulCam combines multiple videos of different actions to be combined into one, providing a direct comparison of how several athletes perform.

StroMotion captures footage of an event and showcases the evolution of how athletes move. Through these technologies, coaches can evaluate if athletes’ techniques are correct or if they are moving to the right positions.

The final feature, Dartfish Live Collaboration, allows for multiple users to join a shared timeline during a game. In the timeline, users can share, edit and delete tags they have added to review and analyse how a team is playing.

Conclusion 

In addition to their work with clients, Dartfish has received acclaim from the Croatian and Swiss national teams, and successful clubs like BSC Young Boys.

As a long-time leader in the sport analysis space, Dartfish continues to elevate the market with its world class technological solutions.

For any club looking to improve, Dartfish’s video analysis packages stand as an incredibly beneficial solution.

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‘Wunderbar’ – FC Bayern turns to enterprise AI with Wonderful partnership

FC Bayern Munich is taking another step into the world of artificial intelligence after agreeing to a three-year global partnership with enterprise AI company Wonderful. The deal makes Wonderful the German club’s Official Enterprise AI Partner until 2029. The partnership will focus on putting AI into real-world use across Bayern’s operations, rather than limiting it to experiments or demonstrations.

AI to assists Matchday Fan Services

Wonderful’s first project will target one of the busiest and most varied areas of the club: matchday fan support. Specifically, initial implementation will be an AI agent designed to provide digital ticket support. Matchdays create a huge spike in demand for customer service for all manner of reasons: fans may struggle to access tickets, encounter account problems or need help with time-sensitive issues shortly before kick-off.

Bayern plans to use Wonderful’s technology to handle these requests faster than previously. Instead of each individual case entering a traditional support queue, the AI agent can process requests instantaneously, interacting with the club’s existing systems to hopefully resolve it. The aim is simple: get fans answers in moments, and into their seats!

The system will be integrated into Bayern’s existing technology environment – important as the AI will not operate as a separate chatbot disconnected from the club’s data and systems. It is being designed to work within the infrastructure Bayern already uses.

How Wonderful AI works

Wonderful describes its platform as an ‘enterprise AI system built to create, operate and improve AI agents.’ Those agents can perform tasks rather than simply generate text. They can work with company data, access connected systems and complete multi-step processes. The platform uses a system of reusable “skills”. Each skill can contain the instructions, tools, information and checks needed to complete a particular task. An agent can then use the appropriate skills depending on what a user needs.

For Bayern, that could mean an agent identifying that a fan has a ticket-access problem, retrieving the relevant information from the club’s systems and helping resolve the issue. Wonderful also connects its agents to existing enterprise systems. Its platform is designed to work with data platforms, customer relationship systems and other systems of record. This allows an agent to act on current information instead of relying solely on a static database.

More than a ticketing tool

Bayern and Wonderful have indicated further enterprise AI use cases will be introduced during the partnership. While customer support is an obvious starting point, AI agents could theoretically assist internal teams, automate administrative workflows or help employees find and process information.

Wonderful’s platform is designed to support customer-facing agents as well as internal and back-office workflows. It can operate across channels including chat, email and voice, giving the partnership room to expand beyond the first use case. The company also uses a deployment model built around teams working directly with organisations to put AI into production.

Bayern’s AI Strategy Enters a New Phase

The partnership signals a broader shift in how football clubs can use AI. Rather than focusing solely on analytics, Bayern is looking at AI as part of its everyday operations.

The first test will come through fan service. If the ticketing agent can reliably solve problems during the pressure of matchdays, the club will have a practical foundation for expanding AI into other areas. For the club, the biggest opportunity is therefore not one chatbot, but the creation of AI infrastructure that can support multiple parts of its organisation.

The three-year partnership gives the club and Wonderful time to develop that infrastructure. The first use case is focused and practical. The longer-term ambition is considerably broader. The next phase will be about proving that technology can make the experience better for fans while also making the organisation more efficient behind the scenes.

LaLiga and CANAL+ strengthen anti-piracy alliance across nearly 50 countries

LaLiga and CANAL+ have strengthened their partnership with a new anti-piracy agreement covering almost 50 countries. The deal spans Europe, Sub-Saharan Africa and Haiti. It brings together the league’s anti-piracy capabilities with CANAL+’s technology, intelligence and enforcement resources. The move reflects a growing commercial priority for sports rights holders. Protecting live content has become essential to protecting the value of broadcasting deals.

LaLiga and CANAL+ will share intelligence and coordinate their response to illegal distribution networks. They will also work on joint investigations and enforcement activity. The partnership builds on an existing relationship between the two organisations. CANAL+ distributes LaLiga content across multiple international markets. The new agreement now takes their relationship beyond broadcasting.

The partnership creates a joint focus on protecting the underlying value of the rights being sold. While broadcasters invest heavily in football rights, illegal streaming undermines revenue and weakens the commercial proposition of legitimate broadcasters.

LaLiga’s latest figures highlight the importance of audiovisual income to professional clubs. Broadcast revenue across Spanish professional football fell 5.2% to $2.3 billion (1.43 billion Euros) in the 2024/25 season. Commercial revenue reached $2.4 billion (1.58 billion Euros) and became the largest revenue source.

Piracy therefore represents a direct business risk. Illegal access can reduce the value broadcasters place on future rights packages, ultimately affecting the money flowing back into clubs and competitions.

LaLiga and CANAL+ are responding by pooling resources. For CANAL+, the agreement also protects its investment in international sports rights. The broadcaster operates in nearly 70 countries and has expanded its relationship with LaLiga alongside its international growth. For LaLiga, stronger enforcement can help protect the value of its global media proposition.

The partnership also carries implications for the wider sports industry. Rights holders increasingly need technology, legal expertise and cross-border cooperation to tackle illegal distribution. The message is clear. Winning a rights deal is only part of the commercial battle. Sports organisations and broadcasters must also protect the content once it reaches the market.

LaLiga and CANAL+ are betting that closer cooperation can make that protection more effective. This agreement may provide a model for other leagues and broadcasters facing the same challenge.

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