Equal pay for Matildas a win for the women’s game

In an announcement by Football federation Australia (FFA) and Professional Footballers Australia (PFA), a landmark Collective Bargaining Agreement (CBA) has been reached which will close the pay gap between the Caltex Socceroos and Westfield Matildas.

It’s a new CBA that will last for the next four years which sees the Australian men’s and women’s national teams receive the same pay from revenues generated and progress in the FIFA World Cup – a massive win for current and aspiring Matildas.

As part of the four-year CBA, they will receive a 24% share of an agreed aggregate of National Team Generated Revenues in 2019/20, rising by 1% each year.

Within the 24%, all players will contribute 5% of the National Team Generated Revenue towards Australian Youth National Teams, which guarantees some form of investment for future generations of the Socceroos and Matildas.

This new agreement addresses gender equity in the game and will be the way forward to reward all players equally.

The Matildas will now have a three-tiered centralised contract system which recognises the country’s finest women’s players – Tier 1 Matildas will earn the same amount as the top Socceroos.

The new CBA has also allocated more World Cup prize money as an incentive for progressing throughout the tournament.

Players are now entitled to 40% of prize money when qualifying for a FIFA World Cup, going up from 30%. Should they make it to the Knockout Stages, that share of prize money increases to 50%.

The player share of AFC Asian Cup prize money will increase from 30% to 33%. If they go all the way to the AFC Asian Cup Final, the prize money share increases to 40%.

The new CBA has been announced to cover the next World Cup cycle for both the Caltex Socceroos and the Westfield Matildas.

FFA Chairman Chris Nikou spoke about the landmark agreement:

“Football is the game for everyone, and this new CBA is another huge step toward ensuring that we live the values of equality, inclusivity and opportunity,” he said.

“For the first time, player remuneration will be directly tied to the revenues generated by our National Teams – this will create a sustainable financial model that incentivises players and FFA to collaborate and grow the commercial pie together.

“This is truly a unique agreement. Every national team, from the Socceroos and Matildas, down to the Youth National Teams as well as the Cerebral Palsy National Teams have been contemplated in this new CBA.

“With this CBA, the next generation of aspiring Australian kids can see a pathway that offers a sustainable career, a chance to be an Olympian, and the lure of playing at a FIFA World Cup – regardless of your gender. It means whether you are a male or female, the value football places on your jersey is no different. We are proud to break this new ground in Australian and world sport.”

For more information about the CBA, you can find it here: https://www.ffa.com.au/news/historic-cba-close-footballs-gender-pay-gap

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Glasgow City FC and ALT Champion Sustainable Women’s Football

Glasgow City FC has confirmed a new deal, which the club believes could serve as a model for funding a sustainable future for women’s football.

Glasgow City FC introduced the City Collective at the start of the 2025/26 season, a sponsorship model for female-led, purpose-driven businesses and cultural organisations that reflect the club’s values, fostering a network of mutual benefit.

The City Collective has now secured title sponsorship from ALT, a Glasgow-based creative campaigns agency led by co-founder Laura Haggerty.

At its heart, ALT specialises in strategic use of media and digital channels, and they build on this expertise by working with a collective of external experts, the ALT Collective, which includes specialists in brand design, PR, web development, and insight.

Glasgow City FC Head of Commercial Stef McLoughlin, expressed the values that guide the club and its community.

“‘Well behaved women seldom make history’ is an ethos we carry into everything we do. In the words of our co-founder, Laura Montgomery, it honours the many women who have defied expectations to make change and speaks to our players, our supporters and our community who continue to do the same,” she said via press release.

“Laura and ALT are the types of individuals and businesses we dreamed of attracting to the City Collective, and we’re thrilled they’ve seen the potential to partner with us in such a meaningful way.”

Founded in 2018, ALT is a creative campaigns agency that has quickly established a strong presence in women’s sport and beyond, delivering marketing campaigns for national and club-level women’s competitions, as well as the World Boxing Championships, which this September featured men’s and women’s bouts on equal footing.

ALT Co-founder Laura Haggerty, reflected on the shared vision between the agency and the club.

“When I heard about the club’s desire to combine Glasgow’s female business, cultural and sports leaders under one network, I knew instantly we shared values. I am convinced the City Collective can mature, not only being of great mutual benefit to the club and its supporters, but become a brilliant template for all women’s football teams to follow that will help galvanise and grow its support base and advocates,” she said via press release.

“I’m so proud ALT will be working in partnership with the club to improve its standing in the city, and create lasting, tangible opportunities for powerful women to connect with each other across the city.”

This alliance sets a new benchmark for women’s football, promoting both sustainability and growth by creating lasting opportunities, strengthening community engagement, and providing a model for other clubs to follow.

Macarthur Bulls Strengthen Ties with Better Life Mobile

Macarthur Bulls FC has confirmed that Better Life Mobile will join the club as a major supporter for the current season.
This new alliance brings together two organisations dedicated to value, community involvement and inclusion, with Better Life Mobile set to feature on the sleeve of the Bulls’ 2025/26 jersey.

Better Life Mobile is Australia’s “fair mobile phone company,” operating as a certified social enterprise through Social Traders and earning global recognition for its innovative efforts to keep vulnerable communities connected.

Its social impact has been acknowledged internationally, with the company receiving the Most Impactful MVNO award at the MVNO Nation Awards in Spain for both 2024 and 2025 ceremonies, highlighting its leadership and commitment to environmental, social, and governance (ESG) excellence.

Better Life Mobile began when its founders, Russel and Adrian, set out to help people experiencing homelessness access affordable mobile service, a need they saw was being ignored. Since then, the mission hasn’t changed: to make mobile phone use more equitable and affordable for everyone.

Through its connection with Macarthur Bulls, Better Life Mobile will offer members, fans, and club staff access to its prepaid mobile and internet services delivering strong coverage, flexible plans, and competitive pricing, while supporting the club’s commitment to affordability and community accessibility.

Better Life Mobile CEO Ante Zizic, shared his enthusiasm for the new collaboration.

“Partnering with Macarthur Bulls is a perfect match for Better Life Mobile. We believe strongly that access to affordable, transparent mobile and internet services is a key enabler for community participation and connectivity. By working together with the Bulls, we can offer supporters and members a real alternative in telecommunications – one without hidden fees, one that supports inclusion, and one that gives value. We’re excited to play our part in the club’s success and its connection with the local community,” he said via press release.

Macarthur Bulls FC Chief Commercial Officer Mark Jensen, reflected on the significance of the new collaboration for both the club and its community.

“We are thrilled to welcome Better Life Mobile as a major partner of the Macarthur Bulls,” he said via press release.

“This partnership strengthens our commitment to making our club accessible, community-focused and future-facing. With Better Life Mobile’s flexible and fair prepaid mobile and internet solutions, our supporters, players and volunteers will benefit, and the club’s reach and digital engagement will be enhanced. We look forward to a successful and dynamic collaboration.”

Better Life Mobile seeks to give back to the community through a range of social initiatives, providing mobile phones with free credit to those most in need. Its annual “Santa Calls” campaign supplies community organisations and welfare agencies across Australia with free phones and call credit.

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