Soccerment’s ‘xvalue.ai’: Transforming football with AI & Data

Soccerment is an Italian football technology startup founded in Milan in 2017.

The company’s mission is to accelerate the adoption of data analytics in football. Soccerment develop innovative tools to better gather and analyse football performances.

Their main product, xvalue.ai was created in 2019 with the goal to ‘make team sports more engaging, inclusive and meritocratic’.

Soccerment was also selected for the second edition of the MLS Innovation Lab where the league chooses cutting-edge startups to help with the league’s continued growth.

So what is xavlue.ai and how does it work?

xvalue.ai is a technology product that is revolutionising Football with AI & Data Intelligence.

It does this by harnessing the power of artificial intelligence and data intelligence solutions to enhance football performance and decision-making in multiple areas.

Designed For:

Match Analysts & Coaching Staff

Performance & Data Analysts

Scouts & Sporting Directors

Player Agents

Why Choose xvalue.ai?

Advanced Metrics

Our platform offers the most comprehensive range of advanced metrics, delivering in-depth insights into player and team performance.

Unmatched Data Quality

We provide the most reliable and high-quality data, offering a complete view of performance strengths and weaknesses.

Intuitive Data Visualisation

Our user-friendly charts and maps transform complex data into intuitive visuals, making it easier to understand key performance metrics.

AI-Powered Insights

As one of the few analytics platforms with an integrated AI assistant, xvalue.ai saves valuable time by generating detailed, text-based analysis in seconds.

Match Analysis & Reporting

Match Analysis

Reduce analysis time with automated, insightful match and team reports.

Match Preview

A one-page report providing predictive insights into upcoming matches, focusing on technical and tactical elements.

Match Report

A concise one-page report delivering key takeaways from past matches, highlighting technical and tactical aspects.

Advanced Match Report

A comprehensive 25+ page automated report on a single match, offering deep tactical insights and player performance evaluations.

Player Analysis & Evaluation

Player Performance Insights

Automate player analysis with instant performance insights.

Player Clustering

Their clustering model provides advanced metrics to uncover underlying patterns and roles on the pitch.

Smart Rankings

Compare and rank players based on performance and playing style, enabling more precise evaluations.

Advanced Player Report

A detailed 15+ page automated report assessing a player’s seasonal performance through advanced metrics, heatmaps, and role effectiveness across attack and defence.

Team Analysis & Tactical Insights

Performance Trends & Comparisons

Analyse team performance over time, identify key trends, and benchmark against opponents.

Team Advanced Metrics

Gain deeper insights into tactical execution through tailored metrics for different phases of play.

Advanced Team Report

A comprehensive 60+ page automated report analysing team and opponent performance, covering offensive, defensive, and set-piece strategies, alongside individual player evaluations.

How xvalue.ai and Soccerment can benefit Australian football

Australia’s football landscape is rapidly moving towards playing youth and the A-League in particular is one of the top leagues in the world for under 21 minutes played.

Talent identification plays a crucial role in shaping the sport’s future in this country and xvalue.ai offers cutting-edge AI-driven analytics to help clubs, academies, and national teams uncover hidden talent, refine player development strategies, and make data-backed recruitment decisions.

By leveraging this technology, the professional clubs would benefit greatly just like the MLS have with their Soccerment partnership.

Conclusion

xvalue.ai is the ultimate AI-driven analytics platform, delivering actionable insights to elevate football performance at every level.

It’s an extremely complex and useful technology that has now been proficiently use to develop and identify young North American talents like Cavan Sullivan and Obed Vargas amongst many others.

It provides Australia with another opportunity to innovate and proactively use data from these platforms to help try and bring back a golden generation of its own.

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Arsenal FC announce Saint Lucia as new destination partner

Starting in the 2026/27 season, the deal will see Saint Lucia become Arsenal‘s Official Destination Partner.

 

Global reach of a football giant

As one of the most popular clubs in the world, Arsenal’s influence expands far beyond the boundaries of North London.

And with its latest partnership, alongside the Saint Lucia Tourism Authority (SLTA), the reigning Premier League champions will help to promote the Caribbean island to the UK market.

Furthermore, the agreement will see additional benefits for both parties, including the development of an Academy Hub in Saint Lucia, brand visibility at the Emirates Stadium for both Premier League and Women’s Super League games, and more.

“We are entering an exciting term as Arsenal’s Official Destination Partner, aligning with a club that has a loyal, global supporter base,” said Saint Lucia’s Minister for Tourism, Commerce, Investment, Creative Industries, Culture and Heritage, Dr. Ernest Hilaire via media release.

A partnership extending from one side of the Atlantic to the other, uniting communities through football.

 

Sport and culture go hand-in-hand

This isn’t the first time, however, that Saint Lucia Tourism Authority has ventured into the commercial world of global sport.

In the past, for example, the organisation built firm relationships with several other iconic outfits including the New York Yankees (baseball), Toronto Raptors (basketball), Toronto Maple Leafs (ice hockey) and Brooklyn Nets (basketball).

But with an iconic club like Arsenal the latest addition to the lost, it further proves that sport, culture and commerce are by no means seperate entities.

In fact, in a deal such as this, all three can grow and thrive.

Arsenal are one of several clubs to establish ties with tourism boards and destination groups across the world. Notable partnerships include:

  • Manchester City and Visit Abu Dhabi
  • Fulham FC and Visit Mongolia
  • Manchester United and Visit Malta

Exposure for international tourism boards at Premier League grounds holds immense economic potential, thus a key aim in the alliance between Saint Lucia and Arsenal is to drive the island’s economy through tourism.

Football Victoria elevates fan enjoyment with Streets partnership

Football Victoria (FV) revealed last week a new partnership with ice cream giants, Streets. The brand will become an exclusive ice cream partner for the next three years.

 

An iconic brand for joyful experiences

As a well-known and popular ice cream brand with people all around the nation, Streets will now look to support the fan experience in Victoria through its products.

It reflects FV’s commitment to delivering a family-friendly and memorable experience for spectators. Both on and off the pitch, the organisation is striving to elevate the experience for fans and families alike.

“Football Victoria is always looking for ways to elevate the experience at The Home of The Matildas, and this partnership does exactly that,” explained FV Executive Manager of Commercial and Facilities, Chris Speldewinde.

“It’s a fantastic fit for our community and we’re looking forward to what the next three years will bring.”

Furthermore, Senior Brand Manager at Streets, Ryan Katz, emphasised the brand’s role in community sport and in creating memories beyond the action on the pitch.

“Streets is proud to join Football Victoria as its exclusive ice cream partner,” Katz said.

“There’s nothing better than enjoying a great game with a classic ice cream in-hand, and we’re excited to be part of those moments across the state.”

 

Understanding community football

Community football is all about these moments. Sunny days, the family together, and a sweet treat in-hand while supporting a local team alongside friends and neighbours.

This is why a partnership between FV and Streets is particularly important.

Not for its commercial value, but for what it tells us about both parties’ understanding of what matters to fans. From young fans to experienced matchday-goers, everyone wants to find enjoyment while watching the game.

And while the 90 minutes of action is the focus, the experience of a local matchday is truly defined by interactions with fellow supporters and smaller – but no less significant – moments of happiness during the day.

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