
Football West has celebrated the renewal of its longstanding partnership with the Insurance Commission of Western Australia.
Together, the two organisations have committed to a new agreement which will see the Commision support Football West for the next three years, until the end of 2027.
As a part of the deal, the Commision’s Belt Up campaign will feature prominently across West Australian football leagues to help spread road safety awareness, and will become a name partner for the following key competitions:
- Belt Up Amateur Night Series
- Belt Up Men’s Amateur, Metro, and Masters leagues
- Belt Up Men’s Amateur, Metro, and Masters cup finals
- Belt Up Amateur, Metro and Masters Awards
Additionally, the yearly Regional Festival of Football will be rebranded to the Belt Up Regional Festival of Football.
The Insurance Commision of West Australia will also become a pivotal backer of a range of important initiatives across Football West, including the Belt Up NAIDOC Ball Design Competition and Belt Up Round.
Through their previous work with Football West over the last seven years, the Insurance Commision of West Australia has delivered over 16,000 footballs to clubs across West Australia with Belt Up advertising. Their new renewed partnership will see the Commision continue to provide over 2,000 balls a year.
Football West CEO Jamie Harnwell expressed the importance of the collaboration for the organisation and West Australian football.
“It is fantastic that the Insurance Commission is committed to extending its support for grassroots football in Western Australia through the Belt Up campaign, helping us share the important road safety message in metro and regional WA,” he said via press release.
“We have seen how our clubs have benefited from our agreement, with the Belt Up ball distribution providing them with thousands of footballs each year.
“It is also exciting to have the Belt Up campaign across the Regional Festival of Football, giving further exposure to the campaign.”
Insurance Commission General Manager Governance and Stakeholder Relations, Alison Wilson, outlined how the deal would help improve the delivery of the Belt Up campaign’s messaging.
“The Belt Up campaign is an important initiative to encourage the use of seatbelts every time you get into a car to reduce preventable injuries and fatalities resulting from crashes. Each year, around 100 people are killed or seriously injured in crashes as a result of not wearing a seatbelt.” she said in a press release.
“Our partnership with Football West helps share the important Belt Up message across the football community, and we’re pleased to continue our sponsorship of Football West with an additional focus on regional areas. We’d much rather see you on the pitch than end up as a statistic. Play it safe and Belt Up!”
Through their collaboration, Football West and the Insurance Commission of West Australia will continue to support community football and preach road safety.








