South Melbourne FC land important sponsor in Directed Group

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Image credit: South Melbourne FC website

In a significant boost ahead of their National Second Division (NSD) campaign, South Melbourne FC has secured a major partnership with technology giant Directed Group for the 2025 season.

The partnership sees the consumer electronics and enterprise technology leader join forces with one of Australia’s most decorated football clubs, bringing their extensive portfolio of brands including Eufy, Anker, Disney and Playermaker to South’s high-performance program.

With this partnership, South Melbourne FC will implement Playermaker’s cutting-edge motion-tracking technology, a system currently used by elite clubs worldwide, to enhance player development and performance monitoring across their football department.

South Melbourne FC President Nicholas Maikousis praised the collaboration’s potential.

“I am excited with this and I am confident of a long-term relationship, Directed is a global brand at the forefront of technology, and their values align with ours as we look to evolve our club and continue to be at the forefront of what we do,” explained Maikousis via South Melbourne FC official press release.

“Innovation and excellence are key pillars of South Melbourne FC, and we are proud to partner with an organisation that shares this vision.”

The confirmation comes at a crucial juncture for one of the strongest clubs in Victorian NPL and a key member of the new National Second Division commencing in late 2025, with Chairman Bill Papastergiadis highlighting its significance.

“It is a historic day for the Club as we embark on the National Second Division, To have Steve Siolis and Directed as a major partner in this journey is a great coup for the Club,” Papastergiadis clarified via South Melbourne FC official press release.

“Directed is a trusted organisation, and Steve is also a great friend with terrific qualities. Football is being reinvigorated in Australia with the new league, and we have a great partner with us in this journey. I am thrilled Steve will be with us on this journey.”

For Directed Group founder and CEO Steve Siolis, the partnership marks a return to familiar territory.

“It’s great to be sponsoring South Melbourne again, South Melbourne FC has a proud history of success over the journey, and we’re excited to be part of its future. The club’s ambition, professionalism, and commitment to excellence align perfectly with our values at Directed,” Siolis remarked via South Melbourne official press release.

“Directed and South Melbourne FC are aligned in more than passion for the game. We both put high value on innovation, improving performance, success and community involvement. There’s a real energy around the club right now.” “From the players to the fans, there’s a sense of momentum and a drive for continued growth. We’re proud to support this iconic club and look forward to what’s ahead.”

The collaboration is set to showcase various brands from Directed extensive portfolio throughout the season, reinforcing both organisations’ commitment to innovation and sporting excellence.

Gaining such a reputable sponsorship speaks volumes about South Melbourne FC’s reputation and business ingenuity, it also indicates that strong sponsorships and investment opportunities are available for many NSD clubs.

The partnership also brings more credibility to the plan of a strong, well-sponsored second division that can benefit the restructuring of the Australian Football Pyramid.

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Premier League clubs record huge losses despite record revenue

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Image Credits: Arsenal FC

A report from Deloitte says Premier League clubs are facing a growing financial challenge after combined pre-tax losses reached $1.8 billion (948 million pounds) in the 2024-25 season.

The figure marks a huge rise from the $258 million (135 million pounds) recorded the previous season. It comes despite clubs generating record revenue of $13 billion (6.8 billion pounds).

Revenue keeps rising

Premier League clubs increased their revenue by 8% during the season. Commercial income and matchday revenue both climbed. Broadcast income also increased. But higher revenue has not translated into stronger profits.

Wage costs rose by $730 million (381 million pounds). Player transfers also played a major role in the rise in losses. Only eight clubs reported an operating profit. That was down from 13 clubs the season before.

Spending drives losses

Transfer spending remains one of the biggest pressures on Premier League finances. Clubs continue to invest heavily to compete for trophies and European places. But those costs can quickly outweigh the extra revenue generated by success.

Net debt also increased. It reached $6.9 billion (3.6 billion pounds) in 2024-25. That was up from the previous season.

The financial pressure is not limited to the Premier League. Only three Championship clubs in the second tier reported a profit.

A warning for English football

The Premier League remains the financial powerhouse of English football. Its clubs generated $13 billion (6.8 billion pounds) in revenue. The Championship generated $1.8 billion (942 million pounds).

But Deloitte warned that football cannot rely on simply adding more matches to create future growth.

European competitions have expanded. The international calendar has also become more crowded. Yet there are concerns that the market could become saturated.

Clubs face tougher choices

The figures highlight a difficult balance for Premier League clubs. They need to spend to remain competitive. But rising wages, transfer fees and debt are putting greater pressure on their finances.

New regulations will also change how clubs manage their spending from 2026 onwards. The focus is now shifting towards sustainable growth and stronger commercial income.

The Premier League remains the richest domestic league in Europe. But these figures show that wealth does not guarantee profit.

For clubs across England’s top flight, financial discipline is becoming just as important as success on the pitch.

Soccerex Selects Miami’s Nu Stadium for Landmark Global Gathering in 2026

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Image Credit: Soccerex

Soccerex will bring the global football industry to Miami in September 2026, with the organisation announcing Nu Stadium as the host venue for its flagship international gathering.

The leading global football business platform will stage Soccerex Miami from September 23–25, 2026, bringing together senior executives, investors, clubs, leagues, federations, brands, media organisations, technology companies and other commercial stakeholders from across the international game.

The event will take place at Nu Stadium within the Miami Freedom Park site, positioning Soccerex at the centre of one of football’s fastest-growing markets as the sport continues to expand its influence across North America.

For nearly three decades, Soccerex has served as a meeting point for the global football industry. The 2026 event represents a further step in the organisation’s evolution towards a year-round platform focused on creating strategic connections, commercial opportunities and long-term value across the game.

Soccerex Miami 2026 will feature conferences, curated networking opportunities, strategic business meetings and industry programming designed to connect decision-makers and facilitate new partnerships.

A key component of the event will be Soccerex’s expanding Deal Network platform, which is designed to create more targeted connections between investors, rights holders, decision-makers and strategic partners throughout the year.

The gathering will also continue the expansion of HerSoccerex, Soccerex’s dedicated initiative focused on increasing investment, visibility, leadership opportunities and commercial growth across women’s football.

Soccerex CEO Garrett Navia said Miami represented an increasingly important location for the global football industry.

“Miami has become one of the most important crossroads in global football,” Navia said.

“The city sits at the intersection of the Americas, international business, culture, investment and the future growth of the sport itself.

“Bringing Soccerex to Nu Stadium is not just about hosting another event, it is about establishing a long-term home for the global football industry in one of the most dynamic football markets anywhere in the world.”

Navia said Soccerex was focused on expanding its role beyond traditional events and developing a platform capable of creating measurable outcomes across the football ecosystem.

“For nearly 30 years, Soccerex has connected the global game,” he said.

“What we are building now is much bigger, a year-round platform designed to create business opportunities, strategic relationships and measurable outcomes across football while also using the reach and influence of the sport to create meaningful impact and lasting legacy within the communities it touches.”

Soccerex Miami 2026 will also place an emphasis on community engagement and impact initiatives, with the organisation aiming to use football as a vehicle to create opportunities and leave a positive legacy in the communities connected to the event.

Nu Stadium, which opened in April 2026 as the home of Inter Miami CF, will provide the backdrop for discussions around some of the most significant issues shaping football’s future.

Investment, infrastructure, sponsorship, media, technology, innovation, fan engagement, women’s football and the continued globalisation of the game are all expected to feature prominently across the three-day gathering.

Located within the wider Miami Freedom Park development, the 26,700-seat venue represents one of South Florida’s newest major football and entertainment destinations.

Additional announcements regarding speakers, strategic partners, community initiatives and industry activations are expected in the lead-up to the event.

Soccerex was founded in 1996 and has since developed into one of football’s leading business platforms, connecting clubs, leagues, federations, brands, investors, media companies, technology providers and rights holders from across the global game.

Through its international events, executive experiences, Deal Network and HerSoccerex initiatives, the organisation is seeking to expand its role as a year-round platform connecting capital, commerce, innovation and leadership across the football industry.

Soccerex Miami 2026 will take place from September 23–25, 2026, at Nu Stadium in Miami, Florida.

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