Melbourne Victory collaborates with Jamestown Analytics

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Image credit: Melbourne Victory

Melbourne Victory confirmed a partnership with the globally renowned analytics firm Jamestown Analytics.

Jamestown Analytics is a globally recognised leader in football data innovation, providing elite clubs across the UK and Europe with unique insights. Its partners include Brighton & Hove Albion (Premier League), Como 1907 (Serie A), Hearts of Midlothian (Scottish Premiership), and Royale Union Saint-Gilloise (Belgian Pro League).

The collaboration designates Melbourne Victory as Jamestown Analytics’ sole football partner in Australia and New Zealand.

Jamestown Analytics will collaborate closely with Melbourne Victory to enhance data-driven decision-making across the A-League Men’s and Senior Academy programs.

Melbourne Victory’s Director of Football, John Didulica, stated that player recruitment in professional football is undergoing significant changes.

“This partnership will place Victory alongside some of the world’s most progressive clubs,” he said via press release.

“Jamestown Analytics’ world-class innovations in the use of data has served a range of clubs incredibly well and we are excited that it will now play an instrumental role in shaping Melbourne Victory’s decisions across areas such as squad management and opposition analysis, all of which will be deeply integrated into our existing structures.”

Melbourne Victory’s Managing Director, Caroline Carnegie, expressed excitement about partnering with a global leader in football innovation.

“Jamestown Analytics’ reputation speaks for itself, with a history of helping clubs achieve extraordinary results,” she said via press release.

“Being their exclusive partner in Australia and New Zealand highlights Melbourne Victory’s commitment to fostering a forward-thinking organisation that is laser focussed on delivering consistent sporting success.”

Managing Director of Jamestown Analytics, Justin Said, believes Melbourne Victory is the perfect club for a partnership in the Australia and New Zealand markets.

“We are very selective about who we choose to work with. The Club’s size and structure closely mirror those we work with across the UK and Europe, and we are confident that our insights can assist in delivering significant success, both in the short and long term at Melbourne Victory,” he said via press release.

In addition to the advancements in data-driven decision-making, the alliance between Melbourne Victory and Jamestown Analytics opens up exciting opportunities for talent identification and player development. By integrating cutting-edge analytics, the club can refine its scouting processes, uncovering emerging talents from both Australia and New Zealand, and strengthening its pipeline for future stars.

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GIS Sydney continues to connect students with Australia’s sports industry

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Image Credits: Global Institute of Sport

Following the launch of its Sydney campus in 2025, the Global Institute of Sport (GIS) is continuing to establish itself in the nation’s sports industry. A leading provider of degrees and executive education in sport, GIS provides students the chance to study at two of Australia’s biggest sporting venues: Allianz Stadium and the Sydney Cricket Ground (SCG).

Programs such as Sports Analytics and International Sports Business are delivered in collaboration with the University of Newcastle, and feature the chance for students to gain exclusive access to the sports industry.

More than 50 guest speakers have shared their experience with students studying at GIS Sydney, representing organisations like FIFA, Red Bull, Cricket Australia, and the AFL. While learning about the regional and national sports industry in the classroom, students have also had the chance to gain an international perspective through GIS’ signature Global Sports Summits, which have given Sydney students access to iconic sporting venues around the world from London to Miami.

Outside of the iconic venues students can call their classrooms, the organisation prioritises the real, industry placements needed to put theory into practice by providing each student with 140 hours of relevant work experience throughout their studies. Included in this are several sporting organisations who are keen to welcome GIS students on board, including the Professional Football Scouts Association (PFSA), Football Coaches Australia, and Basketball NSW.

GIS also has a partnership with popular network and app Yakka Sport to connect students with paid employment opportunities while they study.

Behind these advancements at the GIS Sydney campus is an Industry Advisory Board which features a host of experienced figures from the world of sport. Included in the Asia-Pacific branch is Chair James Rosengarten, GM of the Melbourne Renegades; Kevin Jang, Managing Director of CAA Stellar Korea; and Brad Lloyd, GM of the Carlton Football Club.

Since launching, GIS’ Sydney campus has ultimately combined its locations and industry connections to provide the next generation of sports professionals with the knowledge, network, and confidence to tackle the rapidly evolving sports industry.

Melbourne Victory partners with The Pass to expand fan experience

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Image Credit: Australian Professional Leagues

Melbourne Victory has added The Pass to its commercial portfolio, with the partnership designed to give supporters more ways to follow the club away from matchday.

The Pass becomes an ‘Associate Partner’ of Victory, while Hickens Hotel has been named the club’s ‘Official Away Game Venue Partner’. The arrangement will see the Russell Street venue host Victory watch parties and provide a dedicated gathering point for supporters during away fixtures.

The partnership also gives Victory supporters access to The Pass’ broader network of more than 200 venues around Australia, extending the relationship beyond a single location.

For Melbourne Victory, the deal forms part of a wider approach to creating commercial partnerships around the supporter experience rather than limiting sponsorship to traditional branding opportunities.

Hickens Hotel will host Victory fans for selected away matches, while The Pass will provide members with access to offers and experiences through its venue network.

The agreement also connects with Victory’s broader business community, with The Pass joining the club’s commercial network and creating potential opportunities for corporate engagement alongside its consumer-facing activity.

The partnership comes ahead of the 2026/27 A-League Men and Ninja A-League Women seasons, with Victory continuing to develop its commercial offering around both its membership base and matchday audience.

For The Pass, football provides a way to bring its network of hospitality venues into the supporter experience, giving fans a physical destination to watch matches when Victory is playing on the road.

The agreement reflects a broader trend across professional football, with clubs increasingly looking to partnerships that can provide tangible benefits to supporters while creating additional opportunities for commercial partners.

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