Stockport County FC Announces Digital Partnership with Urban Zoo

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Stockport County has declared a new digital partnership with North-West-based market leader Urban Zoo.

The new website and mobile application will offer an improved interface for supporters, with real-time updates and enhanced multimedia content.

Urban Zoo’s Gamechanger platform aims to enhance fan engagement and the club’s digital presence by creating an interactive, seamless experience for users.

This will ensure that the platform will allow Stockport County to deliver top-tier digital engagement to their fans, with its specifically designed features for sporting organisations.

Head of Marketing at Stockport County FC, Ryan Deane, emphasised the importance of the partnership in the club’s growth.

“We’re excited to be launching a brand-new website and the club’s first mobile app, all built on Urban Zoo’s market-leading Game Changer platform,” he said via press release.

Deane highlighted that the collaboration is a significant milestone in aligning off-the-pitch advancements with the club’s rise through the leagues. 

“We’re confident that this investment will play a crucial role in elevating our digital presence, connecting with our supporters more effectively, and growing the County brand.

“We’re not just getting new tools; we’re gaining a partner who truly understands football and how to deliver a premium digital experience for our fans,” he said via press release.

Stockport County’s quick climb up the football pyramid has placed its digital strategy under the spotlight.

The club recognises that a strong online presence is essential in today’s football landscape, where fan engagement extends beyond the stadium.

Fans will have access to live scores, exclusive interviews, match highlights, as well as behind-the-scenes content, bringing them closer to the action.

Urban Zoo’s Chief Commercial Officer, Rob Moore, echoed the enthusiasm, noting the benefits of launching mobile applications for the first time.

“We’re delighted to welcome Stockport County to the Gamechanger platform and provide new digital experiences for their supporters at such an exciting time for the club.

“Launching mobile applications for the first time, in particular, will have huge benefits for the club.

“The ownership has ambitious plans, and we look forward to bringing our breadth of experience to help them achieve their goals,” he said via press release.

With a focus on accessibility and innovation, the club believes it will strengthen its bond with supporters, keeping them at the heart of the Stockport County experience.

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Football NSW calls on clubs to Make It Red for Heart Health Round

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Football NSW is calling on clubs and associations across the state to register for the 2026 Make It Red campaign, joining a national awareness movement aimed at reducing heart-related deaths on sporting grounds ahead of Heart Health Round on the weekend of June 5 to 7.

The campaign, developed by the Heartbeat of Football Foundation, asks sporting clubs to wear red, raise funds and build awareness around heart disease and sudden cardiac arrest, which is the leading single cause of disease burden and death in Australia for both men and women, and one that health authorities say is largely preventable through modifiable risk factors.

The call to action comes as the Foundation continues its work to map and register Automated External Defibrillators across NSW sporting facilities, a project that has already engaged twelve football associations and fed data into both the NSW Ambulance GoodSAM registry and NSW Health’s public AED map. The availability of a functioning, registered AED on site is among the most significant determinants of survival following sudden cardiac arrest, with survival rates declining sharply for every minute without defibrillation.

Football NSW is encouraging clubs to engage with the campaign across three areas. Clubs can register for the Make It Red campaign to help fund research, education and prevention programs. Participants, particularly those aged over 35, are encouraged to seek a free heart health screening test from their local GP or enquire about hosting a Heartbeat of Football testing day. Clubs are also urged to ensure their grounds have active, accessible AEDs in place, with guidance available through Football NSW’s Rescue Ready Guide.

The Make It Red campaign runs from June 5 to July 12, with Heart Health Round taking place across the opening weekend. Clubs can register and access participation resources at makeitred.org.

Community Spirit Shines on AFC Grassroots Football Day 2026

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This week, Football Australia (FA) celebrated AFC Grassroots Football Day 2026, championing the people and communities who continue to hold up a safe, inclusive and supportive environment in the football landscape.

‘For all, for life’

In collaboration with Football NSW, Canterbury Football Association and community club, Balmain & District Football Club, the day reflected the very best of what football provides.

The event brought in participants of all ages – from 4-74 years-old – and reached a total of 400 people. Girls-only programs, all-abilities sessions and over-age football ensured all were catered for.

Such a diverse range of participants builds on a wider drive during FIFA World Football Week, which seeks to promote the sport not just as the dazzling lights of 100,000-seater stadiums, but as a way to foster community spirit and social development.

Furthermore, FA support through its Club Changer program was a welcome addition to the action, emphasising the organisation’s commitment to nurture a real love for the game across communities in Australia.

“Through Club Changer we support our clubs to provide a safe, fun and enjoyable environment where everyone is welcome; whether that be as a player, volunteer, referee or supporter,” explained National Program Manager Club Development at FA, Grace Lambourne.

“Everyone should feel they belong and are welcome to play, stay, and love the game.”

 

A welcome celebration

While the upcoming FIFA World Cup will no doubt inspire millions of future Socceroos and Matildas, events like the AFC Grassroots Football Day represent something beyond just inspiration.

It is a platform. An opportunity to express a love for football and to connect with others while doing so.

And connections between the professional and grassroots game is more important than ever if Australia is to nurture the next generation of talent.

This is particularly clear in the rise of women’s football across the nation. Since the FIFA Women’s World Cup, female participation rose by 32%, and registrations for the MiniTillies Program skyrocketed from 264 in 2023, to 1223 in 2024.

The professionals spark passion. But communities turn that passion into playing time.

That is why celebrating grassroots football – and the volunteers and families who sustain it – is a vital part of Australia’s football future. Together, FA and the AFC are creating strong foundations built on positivity, engagement, and inclusivity for all with a love for the beautiful game.

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