Football Victoria unveils CoacHER Pathway Program

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Image Credit: Football Victoria Website

Football Victoria (FV) proudly launched the CoacHER Pathway Program at The Home of the Matildas on May 10, marking a significant milestone for women in coaching, the largest female-only coaching course ever delivered in the state.

More than 85 passionate women came together for a day of learning, connection, and inspiration. The CoacHER initiative is all about breaking down the barriers women face in coaching, while building a supportive, long-term development pathway for both new and experienced female coaches.

Coach Education Coordinator Emily Sutcliffe reflected on the launch, and its aim to build a sense of community, confidence, and belonging among women in football.

“Seeing such a large group of women all in one space, learning and supporting one another, was incredibly powerful,” she said via press release.

“The day was more than just technical training — it was about creating an environment where women felt genuinely seen, heard, and valued. In a powerful moment, two participants approached staff in tears, overwhelmed by the sense of belonging in a space filled with like-minded women who share their passion for football.

“For many of these women, this was the first time they’d ever been in a coaching space surrounded entirely by other women. It’s hard to put into words how meaningful that is.

“One coach shared her journey in football, recalling the challenges she faced when coaching her son’s team – including repeated derogatory comments questioning her capability simply because she was female. She shared with tutors that this was the first time in years, she felt truly supported.”

Nearly 72 women proudly completed their Foundation of Football course, while 15 advanced coaches took part in FV’s first-ever in-person, female-only CPD workshop, themed ‘Match Day’. The CoacHER Pathway Program is open to women of all ages and experience levels — from seasoned coaches to current players and those completely new to coaching.

Participants also had the special opportunity to attend the Melbourne Victory FC semi-final the past weekend, further strengthening bonds and creating space for meaningful conversations among women in the football community.

With only 14% of coaches in Victoria identifying as female, CoacHER is a key part of FV’s commitment to achieving gender equity in football.

The program is designed to:

  • Remove financial and accessibility barriers to coaching education and CPD
  • Boost female representation across all levels of football — from grassroots to elite
  • Provide meaningful mentorship, peer support, and networking opportunities

“Visibility is critical,” Sutcliffe continued via press release.

“The more women we see in coaching roles, the more we inspire the next generation of girls to step up — not just as players, but as leaders in our game.”

Saturday’s launch was just the beginning. FV is committed to delivering more female-only coaching programs, expanding the CoacHER network, and ensuring every woman involved in football has the opportunity to thrive. With the help of the Growing Football Fund, this program was able to come to life, proudly supported by Football Australia and CommBank.

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Victory unites with Roasting Warehouse in culture-led partnership

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Image credit: Melbourne Victory

The Melbourne-based anf family-owned business will join the Victory family, uniting two institutions which represent the city’s culture and identity.

A partnership with local roots

As the newest partner of Melbourne Victory, Roasting Warehouse joins forces with a vital part of the city’s sporting landscape.

The club’s Managing Director, Caroline Carnegie, outlined why the partnership bears so much value to both parties.

“We are excited to collaborate with Roasting Warehouse, a community-oriented destination for high-quality coffee, proud of its foundations in Melbourne,” said Carnegie via official media release.

“Football and coffee sit at the epicentre of Melbourne’s culture. The two go hand-in-hand, consistently at the centre of the conversation that stirs Melburnians, which is no different to the conversation sport and Melbourne Victory stir in the State.”

Indeed, this is a partnership which combines the identity, passions and culture of an entire city, therefore giving it the foundations required for long-term, mutual success.

Representing the best of Melbourne

Both Victory and Roasting Warehouse are hugely successful in their respective industries. They are institutions with community-oriented philosphies, who pride themselves on craft and quality.

“We’re incredibly proud to partner with Melbourne Victory, a club that represents the heart, passion, and ambition of Melbourne,” revealed Roasting Warehouse Head of Brand, Alexander Paraskevopoulos.

“As a Melbourne-founded, family-run business, supporting a team that means so much to the local community feels very natural for us.”

Furthermore, through their high-quality blends, Roasting Warehouse will look to prepare Victory’s players and staff for high performances on the pitch as the seasons nears completion.

But this is about far more than just fueling athletes.

This is a partnership which embodies and unites two of Melbourne’s greatest strengths and cultural markers – a connection forged from the city’s very own DNA.

 

For more information about Roasting Warehouse, click here.

Football NSW supports Female Coaches CPD as Women’s Football Surges

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Football NSW has used the platform of the AFC Women’s Asian Cup to deliver a targeted professional development workshop for female coaches, bringing together scholarship recipients for an evening of structured learning and direct engagement with elite women’s football.

Held at ACPE last month, the session was open to female coaches who received C or B Diploma scholarships through Football NSW in 2025. Coaching accreditation carries a financial cost that disproportionately affects women, who are less likely to have their development subsidised by clubs or associations operating in underfunded community football environments. Scholarship access changes that equation at the point where many women exit the pathway.

Facilitated by Football NSW Coach Development Coordinator Bronwyn Kiceec, the workshop focused on goal scoring trends from the tournament’s group stage, with coaches analysing attacking patterns and exploring how those insights could translate into their own environments. The group then attended the quarter-final between South Korea and Uzbekistan at Stadium Australia.

The structure of the evening mattered as much as its content. Female coaches in community football rarely have access to elite competition environments as a professional resource. The gap between the level at which most women coach and the level at which the game is analysed and discussed tends to reinforce itself. Placing scholarship recipients inside a major tournament, as participants rather than spectators, closes that gap in a way that a classroom session cannot.

Female coaches remain significantly underrepresented across all levels of the game in Australia. The pipeline that will change that depends not only on accreditation access but on the professional networks, peer relationships and exposure to elite environments that male coaches have historically taken for granted.

The workshop forms part of Football NSW’s ongoing commitment to developing female coaches through scholarships and structured learning opportunities.

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