Western United Secures Strategic Deal With Intix

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Image credit: Western United

INTIX, a homegrown sports ticketing platform from the west, is thrilled to team up with Western United Football Club.

Through this collaboration, INTIX will handle all memberships and ticketing for Western United at their brand-new home, Ironbark Fields in Tarneit.

The sport ticketing platform trusted by over 170 sporting organisations across Australia, is well-positioned to support Western United FC with its Footscray base providing a strong local connection to the club’s heartland.

Western United FC’s General Manager of Consumer Business, Simon Gardner shared his excitement about the new partnership.

“With our new stadium and a clear vision to build the future of football for the western region, partnering with a data-driven, fan-focused technology platform like INTIX is a game-changer,” he said via press release.

“This is all about putting our fans at the front of our thinking. With INTIX’s innovative solutions, we anticipate significant streamlining of our sales and operations and the possibilities to greatly enhance our fan experience.

“Having already experienced positive results working with INTIX on our corporate hospitality events, as well as our development program and VPL level games, we are thrilled to solidify this partnership and take it to the next level.”

Intix Head of Technology, Alex Grant shared the excitement of securing the deal.

“Being at the heart of Melbourne’s west, we are incredibly proud to partner with the region’s premier football club. This partnership underscores our commitment to supporting local sporting organisations while showcasing our rapidly growing global technology solutions,” he said via press release.

“Our expanding client portfolio is consistently achieving sold-out events, significantly growing their marketing audiences, streamlining their internal processes, and enhancing fan engagement.”

INTIX’s custom-built platform tackles the everyday challenges sporting organisations face by bringing eight key operations together in one place. This all-in-one approach cuts costs, streamlines workflows, and delivers a smoother fan experience which is a big step up from juggling multiple, outdated systems.

Although INTIX’s platform is primarily designed for sports, its flexible technology effectively supports a broad range of events, including festivals, and workshops.

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Mbappé move from Nike to On signals new battle for Football’s sponsorship market

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Kylian Mbappe UEFA Euro 2024 Qualifier
Image Credit: Shutterstock

Kylian Mbappé’s decision to leave Nike after almost 20 years has opened a new chapter in the commercial battle for football’s biggest names. The Real Madrid and France star has joined Swiss sportswear brand On, a significant boon for the company on entry into the football market.

Mbappé’s departure is a significant commercial loss for Nike. The forward joined the company as a nine-year-old and grew into one of its leading football figures. His loss compounds the recent transition of Spanish star Lamine Yamal to long-time rival Adidas.

On built its reputation in running, before expanding into tennis via Roger Federer. It will now use Mbappé’s experience as it develops football products, with its first boots expected to become widely available in the near future. Former France star Thierry Henry has also joined On as its football director and is a shareholder.

On has confirmed that Mbappé’s agreement includes both cash and equity, although the financial details have not been released, gives the partnership a deeper commercial connection than a traditional endorsement deal. Nike still holds significant football contracts, including long-term partnership with numerous national teams.

However, Mbappé’s move gives On an opportunity to challenge the established order, including Nike, Adidas, Puma and other emerging competitors. But will they turn this prized signature into lasting football credibility? To do so, the brand must now deliver products that can compete on performance, design and price.

Mbappé’s switch is therefore more than a sponsorship change. It signals an increasingly competitive fight for football’s most influential athletes and the billions of fans who follow them.

SBS expands Australian Championship broadcast coverage for 2026

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Image Credits: Football Australia

The Australian Championship will enter its second season with an expanded broadcast partnership between Football Australia and SBS. The 2026 competition will feature two live SBS broadcasts in every round, marking an increase from the tournament’s debut season.

Thursday night football will form a key part of the new broadcast schedule. The opening match will see Preston Lions face Wollongong Wolves on October 15th, with the game broadcast live on SBS2 and SBS On Demand. Saturday football will also remain part of the free-to-air schedule; first up, Sutherland Sharks’ clash with South Melbourne on October 17th will be shown live on SBS and SBS On Demand.

The expanded agreement gives the competition a greater presence across SBS’s linear channels while retaining its full streaming coverage, with every match across the 2026 Australian Championship available live on SBS On Demand. The platform also provides full replays and highlights for viewers to access at their discretion.

In addition to SBS’ coverage, Football Australia will also stream the competition via YouTube.

The Australian Championship consists of a six-round group stage, finals beginning at quarter-finals from November 26, and a Grand Final scheduled currently between December 10-12.

It features 16 clubs from seven states and territories. The broadcast schedule places several historic fixtures in front of a national audience: South Melbourne will meet Sydney United 58 in a repeat of the 1999 NSL Grand Final, and Sydney Olympic and Marconi Stallions will also renew a rivalry that includes NSL Grand Final meetings in 1989 and 1990.

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