
Manchester United has announced a new three-year partnership with The Coca-Cola Company, naming Coca-Cola as the club’s Official Carbonated Soft Drinks Partner in the United Kingdom and Europe.
As part of the agreement, Coca-Cola will feature prominently across matchdays and fan experiences, with pouring rights granted for a wide range of products including Coca-Cola, Coca-Cola Zero, Diet Coke, Fanta, Fanta Zero, Sprite, Sprite Zero, Dr Pepper and Dr Pepper Zero.
Supporters at Old Trafford will also be able to enjoy Coca-Cola products in the newly launched Pop-Up Pub located in the W1 car park.
The partnership will see Manchester United and Coca-Cola collaborate on fan engagement initiatives, digital content and community-focused programs, creating unique opportunities to connect with supporters across the UK and Europe.
The deal builds on Coca-Cola’s existing league-wide partnership with the Premier League and highlights its commitment to football fans.
Marc Armstrong, chief business officer at Manchester United spoke enthusiastically about the partnership.
“Coca-Cola and Manchester United are two of the world’s most iconic brands, each with a proud history of bringing people together,” Armstrong said in a statement.
“We are forming a partnership that will go beyond matchday refreshments at Old Trafford – creating engaging and memorable experiences that connect our fans to the club in fresh and impactful ways.”
Elodie Peribere, senior marketing director of Coca-Cola spoke about the big size of Manchester United and how it benefits their brand.
“Manchester United is one of the most iconic clubs in world football, with a legacy of greatness and a fanbase that spans generations. We’re proud to partner with the club to deliver uplifting and refreshing experiences for supporters through our leading carbonated brands, Coca-Cola.” Peribere said in a statement.
For United, the partnership represents smart business, strengthening the club’s commercial portfolio while aligning with one of the world’s most recognisable brands, ensuring added value both on and off the pitch.















