Auckland FC Welcomes Clarity Insurance Brokers

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Image credit: Brett Phibbs / Photosport

Auckland FC has confirmed Clarity Insurance Brokers has joined as an official partner supporting the club with its daily insurance operations and logistics.

The collaboration provides Auckland FC with comprehensive coverage and peace of mind, ensuring that every aspect of the organisation is safeguarded. From corporate assets and daily operations to player contracts, facilities, and stadium liability, Clarity Insurance Brokers will deliver tailored, expertly managed insurance solutions designed to protect the club’s people, property, and long-term interests.

Since its establishment in 1992, Clarity Insurance Brokers has built a strong presence in the commercial and schemes markets, managing more than $70 million in gross written premiums.

The company has developed over 170 customised insurance schemes across a wide range of sectors, including real estate, owner-drivers, telecommunications, pleasure craft, construction, property management, and bodies corporate. Its expertise in schemes extends beyond the scope of individual client business, reflecting a broad and adaptable approach to market needs.

With deep experience in risk assessment, online data collection, and strategic marketing, Clarity Insurance Brokers has the capability to design, complete, and launch new schemes within just a few weeks.

The company is committed to fostering long-term partnerships, offering clients regular account reviews, business development support, new revenue opportunities, and enhanced brand visibility through collaborative growth.

Clarity Director Chris Bull, a proud Auckland native and passionate Auckland FC supporter, said the natural synergy between the two organisations’ values and ambitions inspired Clarity to join forces with the club.

“Both brands share local roots but with the ambition to do more and be better,” he said via press release.

“For a professional club like Auckland FC, managing risk is just as crucial as managing the game plan. We are honoured to be the club’s Official Partner, providing the high-level expertise required to protect every aspect of their operation, both on and off the pitch.”

Auckland FC CEO, Nick Becker has highlighted the depth and significance of the new alliance, emphasising that it goes far beyond a traditional sponsorship arrangement.

“This is a full-service commitment beyond standard sponsorship,” he said via press release.

“Clarity shares our mission to become part of the fabric of the local community and a dedication to excellence. This partnership is more than just a logo; it’s about two ambitious organisations working together to build a strong future for our city.”

The partnership will give Clarity extensive brand exposure across Auckland FC’s passionate and expanding supporter base, offering valuable opportunities through digital platforms, in-stadium presence, and corporate networking initiatives.

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Beyond Old Trafford: How Manchester United’s new stadium could reshape an entire district

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Image Credit: Manchester United

Manchester United’s proposed new 100,000-seat stadium is more than a replacement for Old Trafford.

It’s the centrepiece of one of the most ambitious urban regeneration projects ever planned by a football club.

Unveiled in March by architects Foster + Partners, the concept would see a new stadium built adjacent to Old Trafford, just 350 metres from the existing ground.

Supported by Trafford Council, the Greater Manchester Combined Authority and Old Trafford Regeneration Mayoral Development Corporation the proposed development aims to transform the area surrounding the stadium into a thriving mixed-use precinct featuring housing, commercial space, public transport improvements and new public amenities.

While the stadium dominated headlines, the broader vision is about much more than just football.

Once complete, the new venue would become the largest club football stadium in the UK, increasing capacity from around 74,000 to 100,000 spectators.

 

More than just a stadium

However, the stadium is only one piece of a much larger plan.

Foster + Partners vision includes new homes, offices, hotels, retail and hospitality spaces, green public areas and improved pedestrian links.

They believe this “mixed-use” destination will attract visitors throughout the year and create a “vibrant destination” for tourists and visitors from across the world.

The proposal also places a strong emphasis on sustainability, with plans for a walkable precinct supported by public transport, rainwater harvesting and renewable energy technologies integrated into the stadium’s distinctive canopy design.

 

A major economic opportunity

The broader regeneration has been positioned as a major economic opportunity for Greater Manchester.

An independent study conducted by Oxford Economics found that the stadium and regeneration project could contribute approximately $15 billion to the UK economy.

In addition, the project would also support around 92,000 jobs while creating more than 17,000 new homes and attracting an additional 1.8 million visitors yearly.

Those figures remain projections rather than guaranteed outcomes, but they have become central to the club’s case for the redevelopment.

 

Connecting United to a Wider European Trend

A key component of the proposal is improving transport connections around Old Trafford

The British Prime Minister Andy Burnham described the project as significant opportunity for the region, with investment in rail, Metrolink and surrounding infrastructure viewed as essential to unlocking the wider regeneration potential.

The plan also includes greater pedestrian accessibility, to integrate the stadium district with surrounding communities.

Manchester United’s proposal reflects a broader trend across Europe football.

Stadium developments are increasingly viewed as catalysts for urban renewal and economic development, rather than standalone sporting venues.

Projects such as Tottenham Hotspur Stadium, Everton’s new waterfront home and Real Madrid’s redevelopment of the Bernabeu have demonstrated how modern stadiums can generate revenue through hospitality, entertainment and commercial activity beyond football.

 

Transforming Old Trafford

Despite support for the proposal, significant hurdles remain before construction can begin.

Funding arrangements, planning approvals and major infrastructure upgrades will all need to be finalised before construction can begin.

If delivered, the project would represent one of the largest football-led regeneration projects ever undertaken in the UK.

The project would transform not only where Manchester United plays, but how the wider Old Trafford district lives, works and grows.

Football Has the Audience. Does It Have the Commercial Strategy?

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Image Credit: One Nil Media

Soccerscene has launched Survey 4: Commercial Confidence in Football, calling on clubs, sponsors, governing bodies, commercial leaders and football industry professionals to assess whether the game is making the most of its enormous commercial potential.

Football has the audience, participation base and community reach to be one of Australia’s most powerful commercial platforms. But does the industry have the commercial strategy, professionalism and infrastructure required to turn that potential into sustainable growth?

That is the question at the centre of Soccerscene’s latest industry research.

The survey examines how attractive grassroots football is to potential commercial partners, what industry professionals believe is limiting football’s commercial potential, and whether clubs are presenting themselves professionally enough to sponsors.

It also explores what sponsors value most when engaging with football – from community reach and participation scale to brand alignment, values and purpose – as well as whether improved facilities could directly contribute to stronger sponsorship outcomes.

Is football fully capitalising on its commercial opportunity?

Football continues to provide brands with access to highly engaged communities across grassroots, community and elite environments. Yet the commercial landscape remains fragmented, with clubs operating with vastly different levels of resources, capability, governance, media infrastructure and commercial expertise.

Soccerscene’s survey is designed to capture the industry’s perspective on where the opportunities exist – and where football may be leaving commercial value on the table.

The research will look specifically at four key areas:

  • Commercial attractiveness – How attractive is grassroots football as a commercial partnership?
  • Commercial barriers – What is holding football back from reaching its full commercial potential?
  • Club professionalism – Are clubs presenting themselves effectively and professionally to sponsors?
  • Sponsor value – What are sponsors really looking for when they invest in football?

The survey also asks whether better facilities would have a direct impact on sponsorship outcomes, highlighting the potential relationship between infrastructure, commercial presentation and investment.

Have your say

Soccerscene is encouraging football clubs, sponsors, commercial professionals, governing bodies, administrators, media professionals and industry stakeholders to participate.

The findings will contribute to Soccerscene’s ongoing program of industry research, designed to provide a clearer picture of the challenges and opportunities facing football and the organisations operating within it.

Take the Survey: Commercial Confidence in Football

Complete the Commercial Confidence in Football Survey here

The survey will close on 30 August 2026 at midnight, with responses received before the deadline included in the final analysis.

Football has the audience. The question is whether it has the commercial strategy to match.

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