Football Victoria Begins New Era under Unified Structure

Following an announcement made on Tuesday by Football Victoria, seven former Associations will now be brought under a new model aimed at uniting clubs across the state. 

The move comes after engaging with regional clubs and volunteers in the 2023-24 Regional Football Review, the results of which helped to form a new model aimed at improving support for clubs, streamlining administration, and making Victorian football more connected going forward.

Who Will be Affected? 

Seven regions will now be brought under the umbrella of Football Victoria, including: 

  • FV Greater Ballarat (formerly Ballarat District Soccer Association)
  • FV Greater Bendigo (formerly Bendigo Amateur Soccer League)
  • FV Gippsland (formerly Gippsland Soccer League) 
  • FV Latrobe Valley (formerly Latrobe Valley Soccer League)
  • FV Shepparton (newly formed) 
  • FV South West (formerly South West Victoria Football Association)
  • FV Sunraysia (formerly Football Federation Sunraysia)

These seven former Associations will join FV Geelong, who has been a part of the FV family since 2010. 

Why Has the New Model Been Introduced? 

By bringing the majority of clubs in Victoria under a united model, players and volunteers alike will benefit hugely from streamlined administrative support and improved pathways. 

Although these regions will now become a part of the Football Victoria banner, they will nevertheless be granted the ability to maintain their community identity. To ensure that this objective is realised effectively, Regional Advisory Panels will collaborate with Football Victoria, alongside the help of a Regional Football Team who will help to carry out a smooth transition for the regions involved in the change.

FV CEO, Dan Birrell, has expressed his excitement for the developments and the positive impact they will have on the future of Victorian football. 

“Our regions have always played a wonderful and defining role in shaping football in Victoria. We are excited to honour that legacy while working side-by-side to build the next chapter – one that strengthens connections and creates a more unified and sustainable future for football across the state,” he said via press release.

How Does the Model Align with the 2023/24 Regional Football Review?

The review aimed to analyse previous reports, the current operating model, feedback from stakeholders and best practice governance models in sports to form recommendations which would be most beneficial to the future administration, development and overall experience of Victorian football. 

The ten fundamental recommendations found within the Regional Football Review were: 

  1. Professionalising the regional development workforce 
  2. Committing to the long-term service delivery to regional football 
  3. Re-aligning resources to ensure effective administration and advocacy 
  4. Consolidating the core functions of the Associations 
  5. Protecting the assets and history of the Associations 
  6. Standardising competition delivery 
  7. Aligning disciplinary processes 
  8. Increasing youth engagement through school programs 
  9. Improving access to play, coach and referee pathways 
  10. Delivering the annual Country Championships 

Therefore, bringing the former Associations under the banner of Football Victoria is the first essential step towards a more streamlined, professionalised and unified football structure designed to distribute resources fairly across clubs in the state of Victoria. Behind the model is not only the desire to improve efficiency off the pitch, but to ensure that players, coaches and referees have a future in the long-term development of Victorian football. 

Playing for the Future

The new model represents an exciting new era for Football Victoria, as well as for fans, players and staff associated with the changes due to come into effect in 2026. Ballarat Regional Advisory Panel Chair, Lucy Brennan, has backed the move as immensely positive for the region’s footballing future. 

“As a past player and coach, I could not be more excited to help provide these opportunities for the Ballarat Football Region and look forward to the support, input and discussion to ensure we are setting our region up for success now and in the future,” she said via press release. 

As Australia looks to develop football across the country, laying secure foundations within the state for current and future participants is an important first step. With an aligned and sustainable footballing structure, fans and clubs can remain optimistic about nurturing the next generation of Victorian talent and providing accessible pathways for all to achieve their sporting ambitions.

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WA Government and Virgin Australia Partner to Bring Discounted Flights for Italian Football Series in Perth

The Western Australian Government has partnered with Virgin Australia to offer discounted airfares to Perth ahead of a three-match series featuring AC Milan, Inter Milan, Juventus and Palermo, in a move that reflects how state governments are increasingly using major sporting fixtures as tools of tourism and economic strategy.

Subsidising travel costs rather than simply promoting the matches signals a shift in how state governments are approaching major sporting events. WA Tourism Minister Reece Whitby positioned the series within the state’s broader Winter of Unmissable Sport strategy, framing the partnership as a way to fill hotels, support local businesses and generate visible economic activity across a single week of programming. That logic places football alongside other major events states have used to justify public investment in visitor attraction, where the return is measured in tourism spend rather than ticket revenue alone.

A bet on Australia’s appetite for European football

Touring Italian clubs is not a routine occurrence in Australia, and Sport and Recreation Minister Rita Saffioti’s comments point to an underlying assumption behind the investment: that the existing fan base for European football in Australia is substantial enough to justify a state government underwriting travel costs to fill a stadium on the other side of the country.

Australian audiences for international football have grown considerably over the past decade, driven by streaming access, diaspora communities and the rising visibility of leagues once difficult to follow locally. State governments positioning themselves to capture economic value from that growth, rather than leaving it to broadcasters and travel operators, marks a change in how football’s commercial footprint in Australia is being treated by policymakers.

It also raises a question likely to recur as more international club fixtures are scheduled in Australian cities: whether public subsidy for travel around marquee football events delivers economic value beyond the host city, or whether the benefit is concentrated narrowly within the host state’s tourism and hospitality sectors. Virgin Australia’s involvement reflects the commercial logic on the airline side, with the partnership forming part of a broader push to connect Australians with major domestic and international destinations.

For the domestic football industry, the series is a reminder that international club football is competing for the same audience attention as the A-Leagues and grassroots competitions. Whether that competition proves complementary or extractive, in terms of where football-related spending in Australia ultimately lands, is a question state and national football bodies are likely to watch closely as similar fixtures become more frequent.

Referee Omar Artan appointed to UEFA Super Cup Final

The Somali referee will officiate the 2026 UEFA Super Cup in August between Paris Saint-Germain and Aston Villa.

 

World Cup controversy to Super Cup support

As 2025’s CAF Men’s Referee of the Year, Artan stands as one of the world’s leading match officials.

His expertise and skill allowed him to enter FIFA’s international list in 2018, and has since proved an outstanding ability as a referee, culminating in the CAF Men’s Referee of the Year award last year.

Despite Artan’s capabilities and reputation, his dream of officiating this summer’s World Cup tournament met a premature ending. The referee couldn’t enter into the US after arriving on a diplomatic passport and single entry visa, and was subsequently forced to return home to Somalia.

But Artan’s journey as a referee on the global stage is far from over, as UEFA and CAF confirmed that Artan will officiate the UEFA Super Cup clash between Champions League winners, PSG, and Europa League winners, Aston Villa, in Salzburg this August.

 

Upholding the partnership

In April of this year, UEFA and CAF signed a new Memorandum of Understanding (MoU), which promised to utilise mutual support to encourage development, inclusion and wellbeing in football.

The MoU aligns unity, cohesion and partnership between two powerhouse continents of world football.

And now, the alignment is stronger and clearer than ever. In the midst of a major blow to Artan’s personal and professional dreams, UEFA and CAF’s partnership provided an opportunity.

“Omar is an excellent young but already experienced referee, who has proven himself at the highest competition level of the Confederation of African Football,” said UEFA President Aleksander Čeferin via media release.

“Football is made to connect people, and UEFA wants to show its respect to Omar and his outstanding officiating skills, which had earned him such a prestigious nomination.”

Furthermore, CAF President, Dr Patrice Motsepe, outlined why the initiative perfectly embodies the nature of a partnership between UEFA and CAF.

“This is a great honour for Omar Artan and for African referees and is also an excellent example of football bringing together and uniting people from Africa and Europe and worldwide.”

 

Final thoughts

Out of bitter disappointment and controversy comes a far more positive reflection of football’s influence and impact. It also proves that an MoU is more than just signatures, but a genuine promise to support the game and all within it.

A partnership like this has the power to help millions at once.

But sometimes, helping just one person is all it takes to prove its worth.

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