
Football Victoria (FV) has announced that Senol will become the naming rights partner of its landmark competition, an agreement set to run until the end of 2029.
A history of collaboration
News of a collaboration between Senol and Football Victoria should come as no surprise given the longstanding connection between the two. Senol has worked with FV as a direct club sponsor and partner since 2019.
As the official naming rights partner of what will be the Senol National Premier Leagues (NPL) Victoria, Senol’s ongoing commitment to football across the state will be essential to its growth in the seasons to come.
In addition to taking on the role of naming rights partner, the Melbourne-based property developer will continue as presenting partner of the Senol Victorian Football Gala and FV Business League member.
A celebrated partnership
Partnerships such as this are essential to sustaining and encouraging development of state-level football.
Furthermore, collaborating for seven years and showing no signs of cutting ties, Senol and Football Victoria prove that there are dedicated people and businesses in the local community who can play a role in the sport’s progression statewide.
Football Victoria CEO, Dan Birrell, expressed his pride at the continued alliance with Senol.
“This is a landmark agreement for NPL Victoria and speaks volumes about the strength of the competition and the direction we are heading,” Birrell said via official press release.
“Senol’s name is closely intertwined with football in Victoria and their support will play a crucial role in enhancing the profile of the NPL Victoria competition over the next four years.”
Committed to the game’s growth
Football plays an undeniable role in the state’s identity. With participation levels at an all-time high (reaching more than 350,000 participants in total) and demands for development growing stronger, receiving the long-term backing of organisations like Senol will be vital.
“Football is embedded in communities right across Victoria and NPL Victoria represents the very best of the game in this state,” outlined Senol CEO, Rustu Senol.
“We are proud to partner with NPL Victoria as naming rights sponsor and look forward to working with Football Victoria to support the continued growth of football at every level.”
But behind the strategic alliance between Senol and FV, is a team of professionals who understand that football is more than just a game; it is part of Victoria’s identity which deserves to be backed.
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