Weekly update: Latest NPL partnership announcements

Read here for this week’s updated list of the recently announced NPL partnerships across all regions in Australia.

NPL VIC

Dandenong Thunder 

Royal Stacks – Melbourne’s top beef burger restaurant, with multiple locations across the city. It is known for using premium ingredients to create bold flavours in every bite.

 

NPL NSW

UNSW FC

Pitch Ready – With over 30 years of experience in professional sport, Pitch Ready will help UNSW players to physically prepare and recover, ensuring they can play at the highest level.

Blacktown City

SETS AV – An events production company offering a unique set of services including audio visual production, streaming, installations and more for corporate events, charities and the community.

NPL SA

West Adelaide SC

Marcellina – Adelaide’s oldest pizzeria, Marcellina is a true culinary institution in the local area. Since 1967, it has offered delicious Italian cuisine to customers.

Playford Patriots FC

Enhanced Plumbing and Gas – A plumbing and gas services company that provides installation, maintenance, and repair solutions for residential and commercial customers across South Australia.

NPL QLD

Wynnum Wolves

Poolwerx Wynnum-Manly – Australia’s leading pool service brand, providing residential and commercial services, as well as pool products and DIY advice.

Olympic FC

Wellers Hill State School – Built on the motto ‘strive to succeed’, the school is committed to helping students reach their full potential both personally and academically.

Dermatology Clinics – A Queensland medical practice providing specialist dermatology services including skin cancer checks, diagnosis and treatment of skin conditions, and cosmetic dermatology procedures.

NPL WA

Dianella White Eagles

Vert Capital – A corporate advisory and investment firm based in Perth which helps clients through financial advice, capital raising support and strategic investment solutions.

Yugo Metals Ltd – An ASX-listed mineral exploration company committed to advancing exploration projects in Bosnia-Herzegovina.

ENC Group – For over 40 years, ENC Group has provided services in project and contract management, engineering design, procurement, renewable energy and much more.

AiGentic Group – An Australian-based media and tech company revealing ASX news and talking points through two brands: Discovery Alert and StockWire X.

NEM Electrical – A trusted electrical services provider in Perth, helping clients across residential, commercial and construction projects.

Annex Risk Advisory – Trade insurance specialists providing tailored advice to local businesses. They value knowledge, experience, integrity and dedication to their client’s needs.

Western Knights 

Federal Hotel – A charming hotel in Fremantle city, providing accomodation in addition to entertainment, function spaces and high quality culinary creations.

South Beach Hotel – Open 7 days a week, South Beach Hotel helps customers unwind in a seaside environment with a welcoming atmosphere.

8 Knots Tavern – Located along the Swan River in Freo, the 8 Knots Tavern is the perfect place to relax in a peaceful setting with great food and drinks on offer.

Bicton Tavern – Bicton’s go-to place for a friendly and local feeling, accompanied by refreshing drinks and the chance to watch live sport.

CrozAsia – One of Australia’s leading fresh produce exporting companies. Established in 1980, CrozAsia offer exceptional customer service and trade expertise.

Olympic Kingsway SC 

Civil Safety RTO – One of Australia’s best safety and training providers, offering clients the chance to complete training courses, qualifications, high-risk tickets and more.

Armadale SC

Complete Approvals WA – A Western Australia consultancy that assists builders and property owners with building approvals, permits, and compliance documentation for residential and commercial developments.

Stirling Macedonia

iTechworld – An Australian company that makes lithium batteries, solar products, and portable power systems for camping, caravans, and off-grid energy use.

 

NPL Northern NSW

Kahibah FC

Lake Macquarie Private Hospital (U18 sponsor) – A 187-bed acute medical and advanced surgical facility committed to providing world class care and treatment to its patients.

NPL TAS

South Hobart FC

ABC Healthcare Services – A Tasmanian-owned cleaning and hygiene company based in Moonah that provides commercial and residential cleaning services across the region.

NPL Northern Territory

Casuarina FC

NT EX Solutions – Specialising in electrical and hazardous area services in the Northern Territory, NT EX Solutions provide high quality service in repairs, maintenance and installation.

Fannie Bay Cool Spot – A popular cafe-restaurant located in Darwin, servicing breakfast, lunch and dinner 7-days a week since 1998.

Tropic Cleaning Services – A locally-owned business in NT which offers commercial and industrial cleaning across Darwin and Greater Darwin.

Saunders Conveyancing NT – Led by Beth Saunders, the team at Saunders Conveyancing provides professional and personalised services for property purchases, sales and more.

ATF Services – A leader in temporary fencing, crowd control barriers and other safety solutions for construction sites, events and projects across Australia.

CTM Refrigeration – A mechanical services company specialising in the design, installation, servicing, and maintenance of commercial and industrial refrigeration and air-conditioning systems across the Northern Territory.

Azzurri United

Elite Physio – Located in Darwin’s CBD, Elite Physio are leaders in diagnosing and treating sports injuries, work injuries and post-op rehab.

All Hours Group – A quality plumbing and irrigation services privider located in Darwin with over 40 years of history and experience.

KF Group – A locally owned and operated construction company specialising in all multi-trade solutions.

Politis Roofing – Trusted roofing experts in Darwin, the team at Politis have been serving the region for over 30 years with quality roofing and cladding solutions.

Precision Group NT – A construction and maintenance company providing building works, decontamination and remediation, and grounds maintenance services to government, commercial, and residential clients across the Northern Territory.

Diamond Barbers NT – A Northern Territory barbershop offering professional men’s haircuts, beard trims, and grooming services in a modern, customer-focused environment.

Garuda FC

The Big Mower – Outdoor power equipment retailer which sells, services, and repairs products such as lawn mowers, chainsaws, and more for residential and commercial use.

HB Blocks & Pavers – A Darwin-based manufacturer and supplier of concrete blocks, pavers, and construction materials used in residential, commercial, and industrial building projects across the Northern Territory.

Dukes Cafe & Eatery – A Darwin café and community hub that services a range of food and drink options, as well as promoting local produce, cultural events, and employment opportunities.

GCPNT Plumbing Services – A Northern Territory plumbing company that provides installation, maintenance, and repair services for residential and commercial plumbing systems.

Soul Origin – An Australian café franchise chain that specialises in fresh salads, sandwiches, and barista-made coffee through a network of franchised stores nationwide.

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Football Australia Expands Mental Skills Program for Match Officials Amid Sustained Focus on Referee Retention

Football Australia has confirmed a second national webinar for match officials, led by sports psychologist Dr Liam Slack, extending a referee development series introduced after strong engagement with an initial session on managing match-day pressure.

The upcoming session, themed “parking with purpose,” will focus on decision-making strategies designed to help referees process on-field calls and reset attention quickly across a match that can present hundreds of individual decisions. Dr Slack, who also consults with The Football Association and the AFC Referee Academy and previously spent over a decade as a performance psychologist with the Professional Game Match Officials Limited in England, brings substantial elite-level experience to a program open to officials at every level, from grassroots to professional.

The theme builds on work Dr Slack has already delivered within Australian officiating. He recently led a session with Football Australia’s National Referee Academy on the same concept, framing the ability to consciously park a decision and refocus on the next phase of play as a trainable skill rather than an innate trait, one that separates officials who reset quickly under pressure from those who don’t. He has also addressed more than 100 Football Australia elite match officials and staff on developing a stronger match-day mentality, an indication of how embedded this psychological framework has become across the officiating pathway rather than remaining a one-off intervention.

The expansion of the webinar series reflects a broader shift in how football administrators are approaching referee attrition. Rather than treating retention purely as a recruitment or pay problem, the program signals an institutional acknowledgment that the psychological demands of officiating, particularly the compounding pressure of split-second decisions under public scrutiny, are a material factor in whether officials remain in the game.

It rests alongside other measures adopted across Australian football in recent years, including visible identification programs for junior referees and structural reviews of referee departments at state federation level, all aimed at the same underlying issue: a shrinking pool of match officials relative to demand.

Football Australia has not detailed metrics for assessing the program’s impact on referee numbers, though the recurring engagement of an internationally credentialed specialist across multiple tiers of the officiating pathway suggests sustained institutional investment in the approach.

Arsenal FC announce Saint Lucia as new destination partner

Starting in the 2026/27 season, the deal will see Saint Lucia become Arsenal‘s Official Destination Partner.

 

Global reach of a football giant

As one of the most popular clubs in the world, Arsenal’s influence expands far beyond the boundaries of North London.

And with its latest partnership, alongside the Saint Lucia Tourism Authority (SLTA), the reigning Premier League champions will help to promote the Caribbean island to the UK market.

Furthermore, the agreement will see additional benefits for both parties, including the development of an Academy Hub in Saint Lucia, brand visibility at the Emirates Stadium for both Premier League and Women’s Super League games, and more.

“We are entering an exciting term as Arsenal’s Official Destination Partner, aligning with a club that has a loyal, global supporter base,” said Saint Lucia’s Minister for Tourism, Commerce, Investment, Creative Industries, Culture and Heritage, Dr. Ernest Hilaire via media release.

A partnership extending from one side of the Atlantic to the other, uniting communities through football.

 

Sport and culture go hand-in-hand

This isn’t the first time, however, that Saint Lucia Tourism Authority has ventured into the commercial world of global sport.

In the past, for example, the organisation built firm relationships with several other iconic outfits including the New York Yankees (baseball), Toronto Raptors (basketball), Toronto Maple Leafs (ice hockey) and Brooklyn Nets (basketball).

But with an iconic club like Arsenal the latest addition to the lost, it further proves that sport, culture and commerce are by no means seperate entities.

In fact, in a deal such as this, all three can grow and thrive.

Arsenal are one of several clubs to establish ties with tourism boards and destination groups across the world. Notable partnerships include:

  • Manchester City and Visit Abu Dhabi
  • Fulham FC and Visit Mongolia
  • Manchester United and Visit Malta

Exposure for international tourism boards at Premier League grounds holds immense economic potential, thus a key aim in the alliance between Saint Lucia and Arsenal is to drive the island’s economy through tourism.

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