Coventry City set for stadium redevelopment

Lorcan Marelich28/08/2026 6:15 am02/10/2026

Image Credit: Coventry Building Society Arena

Newly promoted Premier League club Coventry City have announced a $29 million deal to redevelop their current stadium.

Following a Championship winning 2025/26 campaign which saw the club return to the top-flight for the first time in 25 years, Coventry is hoping to transform CBS Arena into a destination stadium.

The project will focus on upgrading the stadium’s premium hospitality areas, with several new lounges, suites and event spaces planned as part of the redevelopment.

The investment is part of the club’s long-term vision to maximise the venues year-round commercial potential.

Work on the stadium redevelopment is expected to be carried out over the next three years alongside Coventry City’s home fixture schedule.

Coventry City Owner and Executive Chairman Doug King said the investment represents a significant milestone for both the club and the CBS Arena.

The investment demonstrates a commitment to developing the venue into one of the leading multi-purpose stadiums in the region.

The announcement follows a growing trend across English football, with clubs continuing to invest in stadium infrastructure as they seek to diversify revenue streams beyond ticket sales.

Hospitality, conferencing and live events have become increasingly important sources of income, particularly as clubs look to improve long-term financial sustainability.

Venue management company Legends Global is the club’s new long-term partner as part of the project.

Legends Global said Coventry fans deserve a venue experience that matches the occasion, with the partnership focused on transforming the stadium and raising the standard of what it offers.

The CBS Arena has been Coventry City’s home since 2005 and regularly hosts major sporting events, concerts and business functions.

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Oz Shipping Containers expands Newcastle Jets partnership with front-of-shirt move

Lorcan Marelich12/10/2026 5:55 am11/10/2026

Image Credit: Newcastle Jets

Newcastle Jets have upgraded their relationship with Oz Shipping Containers, with the Newcastle-based business becoming Principal Partner of the A-League Men’s team for the 2026/27 season.

The agreement represents a significant increase in the company’s involvement with the club, moving from a sleeve sponsorship last season to the front of the Jets’ men’s playing shirts.

Oz Shipping Containers will feature on the club’s home, away and goalkeeper kits throughout the campaign, giving the business a substantially larger presence across matchday, broadcast and club content.

The partnership also provides another example of the Jets developing commercial relationships with locally based businesses and increasing their investment over time.

Oz Shipping Containers specialises in the supply and modification of shipping containers, serving customers across residential, commercial and industrial markets.

Newcastle Jets Executive Chairman Maurice Bisetto said the club was excited to build on the existing partnership.

“It is great to continue our close association with a successful local business operating on a global stage,” Bisetto said.

The expanded partnership comes as the Jets prepare for a season that will include both A-League Men’s football and AFC Champions League Elite competition, increasing the club’s exposure across domestic and Asian markets.

For Oz Shipping Containers, the front-of-shirt position provides a much broader platform than its previous sleeve placement, putting the brand at the centre of the Jets’ visual identity throughout the season.

With the Jets entering a new campaign as defending Australia Cup champions and competing in Asia, Oz Shipping Containers will now have a significantly larger platform through which to build its association with the club.

Melbourne Victory and BYD drive innovation through new major partnership

Oliver Van Bronswijk09/10/2026 3:00 pm09/10/2026

Image Credits: Shutterstock

Melbourne Victory has officially welcomed BYD as a Major Partner and the Club’s exclusive Motor Vehicle Supplier for the next 12 months. At a partner launch bringing together the two organisations, the focus is on building around innovation, growth and a drive for success. The partnership will place BYD at the centre of Melbourne Victory’s fan experience. The brand will feature on the front of both the A-League men’s and women’s home and away jerseys. This gives BYD a strong presence across matchdays, broadcasts and digital content throughout the season.

The partnership extends well beyond the playing kit. BYD will be integrated across Melbourne Victory’s media, Academy and community assets. The two organisations will also collaborate through Member and pathways programs. This creates opportunities for BYD to connect with Victory supporters across multiple touchpoints.

For BYD, the partnership provides a direct connection with Melbourne Victory’s growing supporter and member base. The automotive brand has built a rapidly expanding presence in Australia and New Zealand. Its partnership with Victory provides another platform to build awareness and engage with Australian consumers. BYD Australia Chief Operating Officer Stephen Collins said the alignment between the two organisations was a key factor behind the deal.

“At BYD we’re enormously excited to welcome the Melbourne Victory into the BYD family as an exclusive automotive partner,” Collins said.

“What really appeals to us was the culture of innovation and the hunger for success.”

That alignment is reflected in the way the partnership will operate. BYD will not simply appear on Melbourne Victory assets. The brand will be connected to the Club’s members, fans, business network, pathways and community programs. Melbourne Victory Managing Director Caroline Carnegie said the partnership reflects a shared ambition for continued growth. She also highlighted the organisations’ common focus on leading, connecting and inspiring their communities. Together, Melbourne Victory and BYD will bring the partnership to life across matchdays, media, community initiatives and supporter experiences throughout the 2026-27 season.