Peter Filopoulos: There are opportunities in times of crisis

Speaking with Soccerscene, Football Victoria CEO Peter Filopoulos claims the current period presents the game with challenges but also opportunities for the future.

Filopoulos, a highly experienced administrator across a variety of sports, believes nothing in his career compares to the impact the COVID-19 pandemic is currently having.

“This is the biggest disruption that’s faced sport, not just football,” he said.

“In my time of 30 years in sports administration, I’ve never seen anything like it before.

“But I also see this crisis as an opportunity for football to position itself at the backend of this.

“To be able to build a platform for us to change the way we do business and the way we do things, that’s what I’m looking forward to.”

In unprecedented times, Filopoulos said the organisation, alongside collaborative efforts with the FFA, are filling the void for football participants through alternative means.

Initiatives which focus on the mental and physical wellbeing of the footballing community have been implemented in recent weeks.

“We’ve been driving some digital content, which is fantastic,” he said.

“We’ve introduced the #LiveLoveFootball at home campaign.This is a series of skills, videos, activities, quizzes, podcasts, throwbacks, classic moments and more.

“We’ve also got Skills Hub through FFA, that helps the grassroots football community stay active and connected through this time.

“FFA recently launched this online skills hub developed in association with all of us federations, with the #PlayAtHomeChallenge.”

With all football activity suspended until May 31 at the very least, Football Victoria has been in constant contact with local councils, in regards to supporting grassroots football clubs in the state.

According to Filopoulos, around ten councils have already provided rent relief for clubs during this period, with hopefully more to come.

“We are working with the rest of them,” he said.

“We’ve written to them and we’re speaking to them to help support our football clubs in the time of need.

“Not only on the rent relief, but also to try and access facilities post the winter season, for when we resume football activity and (most likely) encroach on the spring season.”

The state governing body has been in consistent dialogue with all levels of government on a number of fronts, including financial assistance.

The organisation recently sent all of its member federation clubs a government assistance overview for the current COVID-19 pandemic.

The Football Victoria CEO explained he is also working with other sports in a bid to garner support from government.

“We’ve all got the common challenge and the common problems,” he said.

“So, we are working as a conglomerate to lobby government.

“Government’s going to be looking towards us for social economic recovery in the backend, we need to be in a financial position to have the capability to do it, so we need the support.”

With recent suggestions a possible rebuild of the game could be close, Filopoulos believes a national second division and connected football pyramid will be a reality in the near future.

“That’s something Football Victoria are very big advocates of. (We are) working with FFA closely to try and deliver that sooner, rather than later.

“I think we’ve got a very supportive CEO and Chair at FFA, it’s a matter of now putting those plans in motion.

“I’d like to think that we can accelerate that strategy at some point, once we are out of this crisis.”

A key to that strategy in a prospective national second division is the involvement of broadcast partners, with Football Victoria having already begun talks about their own product to streaming services such as Optus Sport and Kayo Sports.

“(Discussions) are still progressing, but given that we’ve got no content really to upload or share at the moment it’s gone a little bit on the backburner, hopefully we can resume these discussions at some point.”

For now, however, planning continues behind the scenes at Football Victoria for when football does return.

“In terms of when we get back, we are looking at a number of scenarios at the moment,” Filopoulos said.

“Depending on when we can start, we believe we will be able to complete certain competitions.”

One thing’s for sure, football will bounce back.

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Football Victoria elevates fan enjoyment with Streets partnership

Football Victoria (FV) revealed last week a new partnership with ice cream giants, Streets. The brand will become an exclusive ice cream partner for the next three years.

 

An iconic brand for joyful experiences

As a well-known and popular ice cream brand with people all around the nation, Streets will now look to support the fan experience in Victoria through its products.

It reflects FV’s commitment to delivering a family-friendly and memorable experience for spectators. Both on and off the pitch, the organisation is striving to elevate the experience for fans and families alike.

“Football Victoria is always looking for ways to elevate the experience at The Home of The Matildas, and this partnership does exactly that,” explained FV Executive Manager of Commercial and Facilities, Chris Speldewinde.

“It’s a fantastic fit for our community and we’re looking forward to what the next three years will bring.”

Furthermore, Senior Brand Manager at Streets, Ryan Katz, emphasised the brand’s role in community sport and in creating memories beyond the action on the pitch.

“Streets is proud to join Football Victoria as its exclusive ice cream partner,” Katz said.

“There’s nothing better than enjoying a great game with a classic ice cream in-hand, and we’re excited to be part of those moments across the state.”

 

Understanding community football

Community football is all about these moments. Sunny days, the family together, and a sweet treat in-hand while supporting a local team alongside friends and neighbours.

This is why a partnership between FV and Streets is particularly important.

Not for its commercial value, but for what it tells us about both parties’ understanding of what matters to fans. From young fans to experienced matchday-goers, everyone wants to find enjoyment while watching the game.

And while the 90 minutes of action is the focus, the experience of a local matchday is truly defined by interactions with fellow supporters and smaller – but no less significant – moments of happiness during the day.

How Australian Support for the World Cup Has Changed Since 2022

Sodden, rowdy and 7,000-strong, the crowd that gathered at Federation Square before dawn on Saturday for Australia’s clash with the United States offered a vivid illustration of how much, and how little, has changed in Australian football support since Qatar 2022.

The scenes themselves were familiar: fans queuing from 2am, flares lit during the anthem, a barrier breach as the precinct hit capacity within minutes of opening. But the fact the screening happened at all says something about the shifting institutional weight football now carries in Australia.

Just this May, the Melbourne’s Arts Precinct had decided not to screen Socceroos matches at Fed Square this tournament, citing crowd damage and arrests during a 2022 World Cup screening. Football Australia publicly pushed back, and the Victorian Government ultimately overturned the decision, with security and police presence increased to manage the risk. That a state government intervened to guarantee a public screening reflects how central these gatherings have become to football’s standing in Australia, not just as a peripheral fan event but a piece of cultural infrastructure worth a premier’s political capital.

A Tournament Inherited, Not Just Attended

The scale of public interest now sits on a different foundation than it did in 2022. Football Australia’s most recent National Participation Report recorded an 11% increase in total participation to 1,911,539 people, with women and girls’ participation rising 16% to 221,436. Industry analysis attributes much of that growth to the “Matildas effect” following the home Women’s World Cup in 2023, projecting 407,000 new junior participants by 2027 on the back of that tournament and Football Australia’s broader infrastructure strategy. Whatever happens to the Socceroos in the United States, the crowd at Fed Square this year is drawn from a participation base substantially larger than the one watching from lounge rooms and pubs in Qatar.

That shift shows up in how fans say they’ll engage with this tournament regardless of results. New industry research found 79% of intended Australian viewers plan to keep watching the World Cup even if the Socceroos are eliminated, an 11-point increase on 2022, suggesting interest is becoming less tied to the national team’s results than it once was. The same research found television remains dominant, with 88% of viewers planning to watch on TV, rising above 90 per cent for evening and weekend matches, even as audiences increasingly split their attention across streaming and second screens.

Crowd Behaviour as the Unresolved Question

What hasn’t shifted is the tension over crowd conduct at public screenings, and what it costs football’s civic standing when things go wrong. The Melbourne Arts Precinct’s chief executive was explicit in 2026 that damage and behaviour during 2022 screenings were the basis for initially declining to host watch parties this time, despite trouble-free crowds during the 2023 Women’s World Cup.

Saturday’s flares and barrier breach will likely feed that same debate going into the knockout stages, even as the broader numbers tell a story of a sport with a far deeper public footing than it had four years ago. The Fed Square images from 2022 prompted other Australian cities to scramble together live sites once the Socceroos reached the knockout rounds, reflecting a pattern likely to repeat if Australia progresses from Group D, with Friday’s match against Paraguay now carrying outsized weight for a campaign that began with what fans, by their own description, considered horrible refereeing and a result short of expectations.

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