
AC Milan has announced a partnership with Moderní fotbal s.r.o to launch two new Milan Junior Camps in Central Europe.
Through the partnership, Milan and Moderní fotbal s.r.o will deliver world class training camps in Prague, Czech Republic (14 -18 July) and Rovinka, Slovakia (21-25 July).
The camps will allow the Rossoneri to deliver its unique style of youth development and training to a new crop of young players in an often-overshadowed region of Europe to player aged 5-17.
By partnering with Moderní fotbal s.r.o, a Czech sports management, youth football coaching and adult education company with over 13 years of experience, AC Milan will be able to rely upon a successful local business as it ventures into new markets.
Crucially, Moderní fotbal will aid Milan as it seeks to build new relationships with clubs and footballing communities across the Czech Republic and Slovakia, while also providing technical and educational workshops to tomorrow’s stars.
These educational workshops will teach players of the importance of physical and mental wellbeing, as well as imprint AC Milan’s values-based philosophy.
Honorary Vice President of AC Milan Franco Baresi expressed enthusiasm for the partnership and the club’s camps.
“The launch of these new Milan Junior Camps marks a significant step in bringing AC Milan’s legacy and spirit to football fans and communities in the Czech Republic and Slovakia,” he said in a press release.
“We are pleased to collaborate with Moderní fotbal s.r.o., a company that shares our values of innovation, passion, and determination, making them the perfect partner to help us inspire future generations in this area.”
Likewise, Managing Partner at Moderní fotbal Lenka Hrabovská highlighted the shared beliefs Moderní fotbal and AC Milan have.
“This collaboration between Moderní fotbal and AC Milan is a unique opportunity to connect innovation, tradition, and passion — the core pillars of football,” she said in a statement.
“We believe this partnership will create exciting new experiences for our customers, fans, and the wider community across the Czech Republic and Slovakia.”
Through the deal, AC Milan will work to guide the next generation of players in new camps, whilst also expanding the club’s image and brand in an overshadowed market.