Adelaide United has commenced its collaboration with Asahi Lifestyle Beverages in a three-year deal to make Gatorade the Club’s Official Hydration and Beverage Partner.
This association with one of the world’s most prominent sports drink brands will see Gatorade be on the side of the A-League Men’s and A-League Women’s teams on match day as well as the match preparations and recovery.
Asahi Beverages is one of the frontrunners in beverage companies in both Australia and New Zealand with a rich and diverse history. They market quality alcohol and non-alcoholic drinks which boasts a strong profile of recognised household products and innovative up to the minute products.
Asahi Beverages, a member of Asahi Group Holdings – one of Japan’s leading companies in drink refreshments – prioritises the environmental sustainability of their products, responsibly marketing and developing the items, and also the contributions they make to the communities and health, safety and the growth of the employees.
Adelaide United Commercial Director Adam Thomson said via press release:
“Gatorade is one of the most trusted hydration brands in world sport for elite professional athletes, aiding in performance preparation and recovery for more than 55 years. Their products will ensure our Men’s and Women’s teams are performing at their optimum with confidence throughout the next three seasons and we are proud to welcome Gatorade to the Adelaide United family.”
Asahi Lifestyle Beverages’ State New Business Manager of SA/NT Paul Davis added via press release:
“The success Adelaide United has had as an organisation both on and off the field in recent seasons has been fantastic, we’re looking forward to helping drive Adelaide United’s teams even further forward this season and in the seasons to come.”
To find out more information about Asahi Beverages, click here.