AFCAS recruitment and scouting workshops coming to Australia

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Image credit: AFCAS website

The Association of Football Coaching and Scouting (AFCAS) have confirmed that their recruitment and player scouting workshops are coming to Australia.

These interactive workshops are all online and led by AFCAS managing director Ged Searson – a professional football scout with over 15 years of experience and who has also been a football coach for almost 30 years, learning from the likes of Sir Bobby Robson.

Searson has previously worked as a scout for clubs such as West Ham United, Grimsby Town FC and Leyton Orient FC in England.

Most recently, he served as the chief scout and analyst of the Malawi national team during the 2022 African Cup of Nations in Cameroon going as far as the Round of 16.

The workshops run for three and a half hours over two evenings and are designed for both new and experienced football scouts aiming to enhance their skills and development.

This will also be helpful for football coaches and agents to help them improve their scouting abilities and also to gain an understanding of the recruitment process at professional football clubs.

Throughout these workshops, video footage will be used to complete scouting tasks giving participants the chance to practice scouting techniques.

Attendees will also develop a better understanding of how professional clubs scout players and how recruitment systems operate at the highest levels of football.

Some of the content in these workshops will include:

  • Learning various professional football scouting techniques and skills.
  • Learn how to write and create your own scouting reports.
  • Understanding different types of scout reporting and assignments.
  • Assessing player performance in different playing positions.

These workshops are limited to nine attendees, creating opportunities to interact with not only the presenter but also fellow attendees and it will provide potential networking opportunities with different people in the football industry.

Participants will also receive a scouting pack, including software, to complete their own scouting reports following the workshop.

The sessions will run on Wednesday, September 11 from 7 pm – 10:30 pm and on Friday, September 13 from 6:30 pm – 10 pm.

If you are interested in having a career in the football industry, click the link to claim your spot in these online workshops.

For more information about AFCAS, visit the website.

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Liverpool FC Teams Up with SAS in Multi-Year AI Marketing Deal

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Image credit: Christian Bertrand / Shutterstock.com

Under a new multi-year deal, Liverpool FC has partnered with analytics and software company SAS as its Official AI Marketing Automation Partner, integrating advanced data and AI technology into the club’s marketing and fan engagement activities.

As part of the agreement, Liverpool will deploy SAS Customer Intelligence 360 and SAS Viya, leveraging the platforms to enable marketing automation, campaign orchestration and data-driven decision-making across large consumer environments.

The integration of SAS technology is designed to optimise campaign operations and efficiency, while supporting deeper audience segmentation and more personalised fan engagement.

Moving beyond a typical logo-led sponsorship, the Liverpool–SAS partnership is built around technology adoption, with SAS tools woven into Liverpool’s marketing processes to influence how campaigns are created, evaluated and improved.

Chief Commercial Officer, Ben Latty highlighted the role of SAS technology in enhancing efficiency and insight across the club.

“Our partnership with SAS represents an important step in how we continue to evolve our marketing approach. Integrating their technology will give our team access to powerful tools – including SAS Customer Intelligence 360 platform and SAS Viya – that will help streamline our work and support better decision-making,” he said via press release.

SAS Chief Marketing Officer, Jennifer Chase underscored how the partnership leverages data and AI to elevate the fan experience for one of football’s most passionate global audiences.

“Liverpool FC has one of the most passionate fan bases in the world, and we’re proud to help elevate that experience through the power of data and AI. With SAS technology, the club can turn massive volumes of data into meaningful, real-time insights that allow us to get the right message, to the right fan, at the right time – connecting fans from Anfield to anywhere in the world,” she said via press release.

Alongside commercial operations, the deal includes a STEM-focused education element delivered in collaboration with the LFC Foundation, reflecting a growing trend for technology partnerships to blend enterprise deployment with community impact.

TX Football Forges a Deal with Springvale White Eagles FC

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Supplied by TX Football

Springvale White Eagles FC has confirmed a new apparel partnership ahead of the 2026 season, appointing Tradexco Football (TX) as the club’s official clothing sponsor.

The agreement follows an extensive evaluation process focused on design capability, communication efficiency and service delivery, all key factors in supporting the club’s on and off-field operations. Emphasising collaboration and responsiveness, the collaboration is expected to streamline the kit development process while delivering high-quality apparel aligned with the club’s identity.

Springvale White Eagles FC Secretary, Drazen Ninkovic highlighted Tradexco’s design capability, efficiency and collaborative approach as key drivers behind the agreement.

“Springvale White Eagles FC selected Tradexco (TX) as our clothing sponsor for the 2026 season due to their innovative approach to kit and apparel design and their highly efficient communication process. The absence of intermediaries allowed for direct collaboration, ensuring prompt correspondence and the seamless translation of the club’s ideas into final designs approved for production without delay,” he said via press release.

“The level of customer service provided by the Tradexco team has been exceptional, and we look forward to this partnership developing into a strong, long-term collaboration.”

Supplied by TX Football

Tradexco Founder and CEO, Shah Ali Rajput highlighted the milestone nature of the agreement and the brand’s commitment to delivering value, quality and long-term support at the VPL level.

“We are extremely proud to be working with a VPL club of Springvale White Eagles’ calibre. As our first men’s VPL competition club, this partnership is a significant milestone for us. From day one, our focus has been clear — delivering high-quality teamwear, on time, and at genuine value for the club,” he said via press release.

“This partnership allows us, as a local Victorian brand, to showcase to the VPL league the level of quality, professionalism, and reliability that exists within the local football ecosystem. We will be going above and beyond to deliver the very best on-field and off-field products, supporting Springvale White Eagles at every level and contributing to their continued success.”

This agreement supports Tradexco’s continued commercial expansion, reinforcing its credibility as a high-performance apparel supplier and enhancing its ability to service clubs operating at the highest state-league standards.

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