APL designates JAM TV and EMG/Gravity Media as partners

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Image credit: Melbourne Victory website

The Australian Professional Leagues (APL) has named JAM TV and EMG/Gravity Media as the new production partners for the A-Leagues.

Under the appointment, both companies will produce all Ninja A-League Women and Isuzu UTE A-League Men matches for the next two seasons, airing on Network Ten and Paramount+.

The new collaboration provides the APL, its clubs, and fans with high-quality match production, increased resources for the Ninja A-League Women, and more content for APL and club platforms.

Previously partnered with the APL, JAM TV is one of Australia’s leading live sports producers, handling over 300 live broadcasts annually for the NBL, AFLW, State Leagues AFL, and golf.

EMG/Gravity Media returns to Australian football after serving as the A-Leagues’ broadcast provider from 2010 to 2016.

Recently, they supported UEFA by providing advanced workflows for the UEFA European Football Championships in Germany and also handle football production for the EPL, FA Cup, and FIFA.

JAM TV and EMG/Gravity Media also collaborated to deliver the successful Host Broadcast for the AFC Asian Cup when the tournament was held in Australia in 2015. Their joint efforts helped showcase the event to a global audience, contributing to its overall success and setting a high standard for sports broadcasting in the region.

A-Leagues Commissioner, Nick Garcia, commented the excitement of the appointment via press release.

“We are excited to be partnering with JAM TV and EMG/Gravity Media for the next two seasons, to deliver a premium broadcast of our game, and increase the amount of A-Leagues’ content for our fans,” he said.

“This is a highly credentialed combination between one of Australia’s most proven creative sports production enterprises in JAM TV and the global football powerhouse of EMG/Gravity Media.

“Along with the production of over 320 A-Leagues’ games through the seasons, this partnership also gives the league and our clubs more content to engage fans and showcase the great stories of our game.”

JAM TV CEO, Cos Cardone, added further insight by ensuring fans access to more content via press release.

“Our involvement with the APL over the last two seasons gave us great insight into the amazing stories that exist in both men’s and women’s football. This partnership is not only about great match production, but ensuring fans have access to more content than they have had before.”

EMG/Gravity Media Executive Chairman, John Newton, expanded on the topic with further comments.

“At the heart of EMG/Gravity Media is a DNA of delivering high-end content and live production across the full spectrum of world football,” he said via press release.

“We have worked with some of the biggest names in football for decades and are very excited to be providing new broadcast production services to the A-Leagues once again.”

The Isuzu UTE A-League Men will celebrate its 20th anniversary season starting October 18, while the Ninja A-League Women will begin their 2024/25 season on November 1.

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Football Australia Announces Broadcasting Partnership with LIGR

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Image credit: Preston Lions FC

Football Australia has unveiled a partnership with Live Graphics Systems (LIGR) to establish a world-first centralised production and distribution model for over 3,500 matches annually across multiple competition tiers.

This ambitious undertaking is set to transform sports broadcasting efficiency whilst unlocking future commercial opportunities for Football Australia and its nine State and Territory Member Federations.

The collaboration comes as Football Australia prepares to kick off the Australian Championship this October.

In mid-2024, Football Australia began developing a new production strategy, defining requirements across multiple tiers of Australian football.

The strategy encompasses the Hahn Australia Cup, NSD and the top tier of Federation Competitions for both men and women (National Premier Leagues), Futsal and National Para-Football Championships included as well.

LIGR’s appointment followed a rigorous Request for Proposal (RFP) process, led by Football Australia in alliance with Member Federations, aimed at identifying a single partner capable of managing the complex scale.

LIGR, an Australian tech business recently acquired by European-based tech company Crionet, will provide technical and operational broadcast management, live monitoring and AI integration across Football Australia’s multi and single camera productions.

Additionally, LIGR’s world-leading streaming, graphics and highlights automation platform will enable seamless integration of key sponsors on broadcasts.

Football Australia Chief Executive Officer, James Johnson, highlighted the significance of the partnership.

“This partnership marks a defining moment in Australian football and represents a paradigm shift in the way the game is produced, distributed and commercialised both in Australia and abroad,” Johnson explained via Football Australia official press release.

“By unifying production across thousands of games and multiple tiers of competition, we are not only streamlining operations but also reshaping the future of football broadcasting in this country. This is innovation at scale.

“Through this centralised model, we are building long-term operational and cost efficiencies and can focus on building sustainable revenue streams for the connected football pyramid.”

Luke McCoy, CEO of LIGR, expressed enthusiasm about the partnership.

“At Crionet and LIGR, our mission is to disrupt the traditional sports production, streaming, and distribution landscape,” McCoy commented via Football Australia’s official press release.

“Our partnership with Football Australia and its State and Territory Member Federations represents a groundbreaking shift towards a truly aggregated model, marking a significant milestone for sports coverage in Australia.

“Our cutting-edge technology and innovative approach sets us apart, and we are excited to elevate the game, enhance fan engagement, and drive innovation across all levels of the sport.”

This multi-tier integration represents an unprecedented approach, as no other Australian rights holder has consolidated production across such a diverse range of competitions under a single centralised model.

This new centralised approach will allow the sport to optimise its production workflows and unlock new commercial opportunities in the evolving broadcast and streaming landscape.

An exciting development in increasing viewership and commercial viability for, as Football Australia’s 2024 National Participation Report confirmed, the most popular and fastest growing sport in the country.

Sydney FC and Arnotts Collaboration Enhances Team Spirit

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Sydney Arnotts
Image Credit: Sydney FC

Sydney FC have announced an impressive partnership with iconic Australian brand, Arnotts.

The collaboration will see Arnotts’ branding feature in a highly visible location on the back of the Sydney FC Men’s team shorts for the rest of the A-League 2024/25 season.

Sydney FC CEO Mark Aubrey expressed how valuable the partnership was to the Sky Blues.

“We are thrilled to bring Arnott’s on board as an official partner of Sydney FC,” he said via press release.

“This is a brilliant alignment between two recognised brands that specialise in creating moments that matter.”

We also both value the importance of a high performance, high integrity environment as well as standing for equality and diversity.

“I hope this will be the beginning of a long and trusted partnership, and we can’t wait to see where this journey takes us.”

From the collaboration, both Sydney FC and Arnotts will work on a special content series featuring the “Arnotts Moments Matter” campaign.

Arnotts Group CMO Jenni Dill highlighted how excited the organisation was for the partnership.

“This partnership builds on Arnott’s desire to support Australian’s on and off the football field with healthier and delicious lunch and snacking choices,” she said in a press release.

“Whether it’s a Vita-Weat with your favourite lunchtime toppings, or a pack of Snack Right Puffs on the way to game, we look forward to inspiring Sydney FC players and fans with more tasty and convenient ways to enjoy a snack or lunch.”

Further highlighting the importance of the brand deal, Arnotts branding will not only feature on the Sydney FC Men’s kit but will also appear on the LED screens on matchdays, presenting with Arnotts with highly desirable marketing material.

The Arnotts-Sydney FC partnership is yet another major landmark deal for the club in recent months, adding to collaborations with Guaraná Antarctica and WHEN Fertility.

 

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