Arsenal Secures Exciting New Deal with Paramount+

Image credit: Maciej Rogowski / Shutterstock.com

Arsenal FC has unveiled a global partnership with Paramount+, drawing the major streaming service further into top-tier football as the race for fan engagement intensifies across sport and entertainment.

The deal makes Paramount+ an Official Partner of the club, embedding the platform’s branding and content across Arsenal’s matchday experience and digital channels throughout the 2025/26 campaign.

The agreement highlights a broader industry shift, with major entertainment platforms turning to leading football clubs to expand global visibility, drive subscriber growth and place their brands at the centre of highly engaged fan communities.

The collaboration will see Paramount+ integrated throughout matchdays, including in-stadium branding, big-screen presence, programme features and themed activations at both men’s and women’s games. The platform will also be showcased across select retail and digital fan-experience channels.

Executive Vice President and International General Manager of Paramount+, Marco Nobili emphasised the shared global reach and enthusiasm behind the collaboration.

“We’re beyond excited to unite Paramount+ and Arsenal– two global iconic brands with supporters that live and breathe passion,” he said via Official Club media release.

Arsenal’s Chief Commercial Officer, Juliet Slot underscored how the strategic collaboration enhances the club’s commercial strength and fan experience.

“We’re delighted to welcome Paramount+ into our Arsenal family. They’re a world-class, global entertainment brand, and we’re so excited to work together and create new ways for our supporters to feel even closer to the club. Their expertise, creativity and investment strengthen our ability to deliver outstanding experiences for our supporters and supports our ambition to compete for major trophies,” she said via Official Club media release.

Paramount+ will tap into Arsenal’s strong social media presence, especially on TikTok, YouTube, and Instagram to share content aligned with key releases during the 2025/26 season. The initial activation, centred on the new season of Landman, will showcase first-team players alongside influencer Sharky, Eberechi Eze, William Saliba, and Gabriel Martinelli.

Image credit: Oakleigh Cannons FC

Shake2Go, by Optislim, has been named major partner of the Oakleigh Cannons for the 2026 season, with the brand to feature prominently on the front of the club’s playing shirt. The sponsorship brings together a fast-growing Australian nutrition brand and one of the country’s most respected grassroots football clubs.

Meet Shake2Go – Australia’s first high protein + vitamins shake packed into a can . Each ready-to-drink can delivers 30g of premium protein, essential vitamins and minerals, is low in sugar, gluten-free, and packaged in eco-friendly cans. No mixing. No mess. No compromise. Just grab, shake, and go. With its smooth, milkshake-like taste, it delivers proper nutrition without slowing anyone down.

“We’re proud to welcome Shake2Go by Optislim as our major sponsor for the 2026 season,” said Aki Ionnas, General Manager of the Oakleigh Cannons. “To have such an innovative brand on the front of our shirt is a major endorsement of our club. This sponsorship is about more than logos it’s a real investment into our players, our programs, and our wider community. At a grassroots level, that kind of support makes a genuine difference.”

The sponsorship will directly support player development, community programs, and the ongoing operations of the club. Shake2Go will have a strong presence across matchdays, community events, and player initiatives throughout the season.

At its core, this sponsorship reflects shared values of performance, wellbeing, and giving back to the football community that helps shape the future of the game.

For more information on Shake2Go, click here.

Students at the Global Sports Summit 2026 in Sydney and Melbourne attending workshops and live sporting events, gaining insights into sports business and analytics.

Supplied by Global Institute of Sport

Global Institute of Sport (GIS) is thrilled to confirm that all students enrolling in a degree at its brand-new Sydney campus from January 2026 will receive exclusive, complimentary access to the Global Sports Summit in Sydney and Melbourne.

This opportunity is available to students undertaking the Master of International Sports Business, Master of Sports Analytics, Graduate Certificate in Sports Analytics, and the Combined Master of International Sports Business / Master of Sports Analytics.

Running from Monday 19 January to Sunday 25 January 2026, the GIS Australia Summit offers a week-long, immersive experience in the business and management of sport across Australia.

Students will gain access to the GIS Sports Conference at the Melbourne Cricket Ground and Sydney’s Allianz Stadium, featuring tailored talks, interactive workshops, networking sessions, and exclusive behind-the-scenes tours designed specifically for the Australian sports industry.

The summit also includes tickets to major sporting fixtures, such as the National Basketball League, A-Leagues football, and the Australian Open tennis, offering students a unique opportunity to combine academic learning with live sport experiences. Students from GIS campuses around the world will gather in Australia’s two largest cities, further enhancing the networking and cultural experience.

While summit access is complimentary, students will be responsible for accommodation, travel, and personal expenses. Exact dates and inclusions will be confirmed in the coming weeks.

GIS Australia’s global sport summits have previously featured C-Suite and GM-level executives from football, rugby league, rugby union, AFL, cricket, F1, and tennis, alongside senior coaches including the Matildas head coach. Sessions span business, marketing, media, analytics, and coaching, giving students real-world insights into the global sports industry.

This initiative underlines GIS’ commitment to providing students with hands-on exposure and industry connections, equipping them with the tools to thrive in the competitive world of sports business.

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