ASICS confirmed as Macarthur Bulls FC footwear partner

Jack Huggett13/12/2024 5:55 am12/12/2024

Image credit: Shutterstock.com / IOIO IMAGES

Japanese sportswear company ASICS has been confirmed as the Macarthur Bulls’ official footwear partner for the 2024/25 season.

Through the collaboration, ASICS will provide shoes to club members, supporting the Bulls as they battle to make finals.

ASICS is celebrated for its incorporation of technology to drive forward what is possible in sport, the company’s football boots support a variety of different athletes via ASICS’ flagship Heel Grade Technology. This revelation means athletes can push themselves harder than ever without compromising comfort.

Managing director of ASICS Oceania, Mark Brunton, expressed his excitement for the partnership.

“We are thrilled to partner with Macarthur Bulls FC. This collaboration allows us to support some of the sport’s top athletes with our unique Heel Grade technology, helping them perform at their best, both in training and on game day,” he said via press release.

“At ASICS, we believe in the transformative power of movement. We hope our partnership with Macarthur Bulls will inspire future football stars to get moving and experience the positive impact of the sport.”

Macarthur Bulls Chief Commercial Officer, Mark Jensen, applauded ASICS.

“ASICS is a globally respected leader in athletic performance gear and this is an exciting step for Macarthur Bulls FC as we warmly welcome ASICS as the Bulls Official Footwear Partner for the 2024/25 season,” he said in a press release.

“ASICS’s commitment to innovation and quality perfectly aligns with our club’s goals, supporting our players and staff at every level, from training to match day. This partnership reflects our mutual dedication to excellence and sets the foundation for a successful season, both on and off the field.

“It is a busy 12 months ahead as we gear up for another shot at the Asian Champions League (ACL2) in 2025 and compete in the current A-League season.”

The collaboration between ASICS and Macarthur highlights both organisations dedication to delivering quality and driving progress.

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Football NSW 2025 Registrations Surge as Season Approaches

Noah Coopey19/03/2025 6:30 am18/03/2025

Image credit: Football NSW website

Football NSW community registrations have rocketed beyond the 200,000 marks, keeping pace to eclipse the record numbers set in 2024, as the code’s popularity continues to boom across the state.

Australia’s most populous state has been breaking records the last couple years with rising participation numbers. This year continues to solidify that trend.

Junior participation is leading the charge with more than 115,000 children aged 5-12 already signed up with local clubs as the winter football season draws near.

This sustained growth follows an exceptional 2024 season that witnessed a 9% increase in overall player registrations, with female participation skyrocketing by an impressive 17%.

Football NSW CEO John Tsatsimas was particularly proud with the increased junior and female representation.

“It’s pleasing to see the healthy number of juniors registering for the upcoming community football season,” Tsatsimas commented via official Football NSW Press release.

“It’s equally great to once again see female participation at the forefront of our growth.

“Our club volunteers and Associations have done a tremendous job in overseeing registrations within their local communities and we’re looking forward to seeing the new season get underway in April.”

Not just grassroots football in NSW, but nationwide, football participation has seen huge growth in youth and female participation.

A strong NSW football environment at the forefront of this surge is key to maintaining and cultivating participation.

Though with every increase in participating numbers, the community-based clubs bear the brunt of more demand.

Now more than ever, associations and clubs need sufficient support from the state Football federation if they want to continue these exciting results.

Though time will tell how much of an increase in players there will be, the report is promising.

How to maintain the players and bring more into the footballing community in the coming years will be the next big questions for all levels of football in the state and in the country.

Liverpool FC and Adidas Reignite Partnership

Kristy Nicolaou19/03/2025 6:15 am16/03/2025

Image Credit: Liverpool FC website

Liverpool FC and Adidas have announced a new multi-year partnership, agreeing to the return as the club’s official kit supplier from August 1, 2025.

This renewed collaboration with Adidas will see the iconic brand supply match kits, training gear, and culture wear for the club’s men’s, women’s, and academy teams, as well as LFC Foundation staff.

This alliance marks the revival of a storied relationship, with Adidas having previously provided kits during some of the Reds’ most successful eras.

Liverpool CEO Billy Hogan commented on the importance of this partnership and what it means for the club.

“Everyone at the club is incredibly excited to welcome adidas back into the LFC family. We have enjoyed fantastic success together in the past and created some of the most iconic LFC kits of all time,” he said via press release.

“Adidas and Liverpool share an ambition of success and we couldn’t be more excited to partner together again as we look forward to creating more incredible kits to help drive on-pitch performance. We’d like to thank Nike for their support over the last five years and wish them well for the future.”

The initial collaboration from 1985 to 1996 saw Liverpool secure multiple domestic league titles and FA Cup victories, while the subsequent partnership from 2006 to 2012 delivered further silverware, cementing adidas as a fan-favourite kit provider.

Adidas CEO Bjørn Gulden expressed his excitement for the returning collaboration.

“We are extremely excited that adidas and Liverpool Football Club are teaming up once again. The club is one of the biggest and most iconic names in world football with a huge fan base,” he said via press release.

“The jerseys worn during previous partnerships are some of the greatest ever created.”

With the three stripes returning to Anfield, excitement is building ahead of the unveiling of Liverpool’s new home and away kits.

The designs will be officially revealed through Liverpool FC and adidas channels, with fans able to purchase the fresh range from the start of August.