Avis joins Atletico Madrid in multi-year deal

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Atletico Madrid & Avis
Image credit: Christian Bertrand / Shutterstock.com

Avis has sealed an agreement with LaLiga’s Atletico Madrid to be the official rental vehicles sponsor for the next three seasons.

Avis Budget Group internationally supplies mobility solutions and is successfully operating three of the industry’s most recognisable brands in Avis, Budget, and Zipcar. The world’s leading car-sharing network represents a mobility ecosystem with over 11,000 locations across more than 180 countries.

With over 70 years of experience overseeing global fleets and one of the world’s largest fleets of connected cars, it’s a noticeable brand joining LaLiga ranks.

Atletico Madrid and Avis’ agreement makes the world’s leading car-sharing network their official rental transportation partner and will see Avis offering the Red & White club flexible and environmentally friendly transportation solutions along with other services both nationally and internationally.

Atletico de Madrid CEO, Miguel Angel Gil Martin, highlighted the importance of the agreement via press release:

“The partnership unites our club with a company like AVIS, a leader in the sector that strives for excellence in its services while also providing its clients with the best car rental experience. We thank AVIS for this opportunity and welcome them to the Red & White family.”

Avis’ collaboration with the LaLiga giants indicates their commitment to sport. The AVIS image will be present at the Civitas Metropolitano as part of its new partnership with Atlético de Madrid, and both parties will collaborate on innovative initiatives to provide unique experiences to the company’s customers and football fans.

Avis Budget Group General Manager for Spain and Portugal, Francisco Farras, speaking on the partnership added via press release:

“This agreement represents a historic milestone for Avis in Spain and it is an honor to sponsor Atlético de Madrid, a club that represents the most important values of sport: passion, commitment, and team spirit.”

The deal with Atletico Madrid will certainly act as a catalyst for the leading brand in the rent-a-car sector to collaborate and explore other international sporting markets.

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Oz Shipping Containers expands Newcastle Jets partnership with front-of-shirt move

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Image Credit: Newcastle Jets

Newcastle Jets have upgraded their relationship with Oz Shipping Containers, with the Newcastle-based business becoming Principal Partner of the A-League Men’s team for the 2026/27 season.

The agreement represents a significant increase in the company’s involvement with the club, moving from a sleeve sponsorship last season to the front of the Jets’ men’s playing shirts.

Oz Shipping Containers will feature on the club’s home, away and goalkeeper kits throughout the campaign, giving the business a substantially larger presence across matchday, broadcast and club content.

The partnership also provides another example of the Jets developing commercial relationships with locally based businesses and increasing their investment over time.

Oz Shipping Containers specialises in the supply and modification of shipping containers, serving customers across residential, commercial and industrial markets.

Newcastle Jets Executive Chairman Maurice Bisetto said the club was excited to build on the existing partnership.

“It is great to continue our close association with a successful local business operating on a global stage,” Bisetto said.

The expanded partnership comes as the Jets prepare for a season that will include both A-League Men’s football and AFC Champions League Elite competition, increasing the club’s exposure across domestic and Asian markets.

For Oz Shipping Containers, the front-of-shirt position provides a much broader platform than its previous sleeve placement, putting the brand at the centre of the Jets’ visual identity throughout the season.

With the Jets entering a new campaign as defending Australia Cup champions and competing in Asia, Oz Shipping Containers will now have a significantly larger platform through which to build its association with the club.

Melbourne Victory and BYD drive innovation through new major partnership

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Melbourne Victory has officially welcomed BYD as a Major Partner and the Club’s exclusive Motor Vehicle Supplier for the next 12 months. At a partner launch bringing together the two organisations, the focus is on building around innovation, growth and a drive for success. The partnership will place BYD at the centre of Melbourne Victory’s fan experience. The brand will feature on the front of both the A-League men’s and women’s home and away jerseys. This gives BYD a strong presence across matchdays, broadcasts and digital content throughout the season.

The partnership extends well beyond the playing kit. BYD will be integrated across Melbourne Victory’s media, Academy and community assets. The two organisations will also collaborate through Member and pathways programs. This creates opportunities for BYD to connect with Victory supporters across multiple touchpoints.

For BYD, the partnership provides a direct connection with Melbourne Victory’s growing supporter and member base. The automotive brand has built a rapidly expanding presence in Australia and New Zealand. Its partnership with Victory provides another platform to build awareness and engage with Australian consumers. BYD Australia Chief Operating Officer Stephen Collins said the alignment between the two organisations was a key factor behind the deal.

“At BYD we’re enormously excited to welcome the Melbourne Victory into the BYD family as an exclusive automotive partner,” Collins said.

“What really appeals to us was the culture of innovation and the hunger for success.”

That alignment is reflected in the way the partnership will operate. BYD will not simply appear on Melbourne Victory assets. The brand will be connected to the Club’s members, fans, business network, pathways and community programs. Melbourne Victory Managing Director Caroline Carnegie said the partnership reflects a shared ambition for continued growth. She also highlighted the organisations’ common focus on leading, connecting and inspiring their communities. Together, Melbourne Victory and BYD will bring the partnership to life across matchdays, media, community initiatives and supporter experiences throughout the 2026-27 season.

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