Brisbane Roar has confirmed that Elite Supplements has joined the club as the official Silver Partner.
Elite Supplements will also have their logo featured on the match day playing kit for the Liberty A-League Women’s team ahead of the 2024/25 season.
The company will supply protein supplements to both the A-League Men’s and A-League Women’s squads throughout the upcoming season in a bid to ensure their health, fitness and wellbeing are maintained and looked after.
The company is based in Canberra and their mission is centred around health and fitness, helping individuals achieve their wellness goals and lead healthier lives.
In 2005, former Socceroo Sebastian Giampaolo and his two siblings opened a gym in Woden, Canberra which eventually grew to something a lot larger.
The first Elite Supplements store was launched in 2007 in Canberra’s city centre, managed by Sebastian’s son, Domenic, who has played football at the national level for both the U21 team and the Olyroos.
Since its inception, Elite Supplements has expanded to over 100 stores across Australia including 19 in Queensland.
Brisbane Roar CEO & Chairman Kaz Patafta spoke with enthusiasm about the potential on and off the pitch of this new partnership.
“We’re excited to welcome Elite Supplements on board for the season ahead to provide both our A-League Men’s and Women’s squad with quality supplements to ensure they train, play and feel their best,” Patafta said in a club statement.
“I would like to extend a big thank you to Domenic Giampaolo for supporting Brisbane Roar and women’s sport in Brisbane through our partnership which will be translated onto the pitch with their logo featured on the sleeve of the Liberty A-League Women’s match day playing kits.”
Brisbane Roar are one of the most active clubs in terms of building their business portfolio and they continue to innovate with local and national businesses in a time of the A-League’s financial uncertainty.
This collaboration between Brisbane Roar and Elite Supplements is an example of two sports businesses using each other to improve both the Roar’s on-field performance and their fan engagement through wellness and health initiatives.
It’s the first collaboration Elite Supplements have done with an elite sports club, and it will be interesting to see how it benefits the Roar with the 2024/25 season approaching.