Brisbane Roar add Elite Supplements as Silver Partner for 2024/25

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Image credit: Brisbane Roar website

Brisbane Roar has confirmed that Elite Supplements has joined the club as the official Silver Partner.

Elite Supplements will also have their logo featured on the match day playing kit for the Liberty A-League Women’s team ahead of the 2024/25 season.

The company will supply protein supplements to both the A-League Men’s and A-League Women’s squads throughout the upcoming season in a bid to ensure their health, fitness and wellbeing are maintained and looked after.

The company is based in Canberra and their mission is centred around health and fitness, helping individuals achieve their wellness goals and lead healthier lives.

In 2005, former Socceroo Sebastian Giampaolo and his two siblings opened a gym in Woden, Canberra which eventually grew to something a lot larger.

The first Elite Supplements store was launched in 2007 in Canberra’s city centre, managed by Sebastian’s son, Domenic, who has played football at the national level for both the U21 team and the Olyroos.

Since its inception, Elite Supplements has expanded to over 100 stores across Australia including 19 in Queensland.

Brisbane Roar CEO & Chairman Kaz Patafta spoke with enthusiasm about the potential on and off the pitch of this new partnership.

“We’re excited to welcome Elite Supplements on board for the season ahead to provide both our A-League Men’s and Women’s squad with quality supplements to ensure they train, play and feel their best,” Patafta said in a club statement.

“I would like to extend a big thank you to Domenic Giampaolo for supporting Brisbane Roar and women’s sport in Brisbane through our partnership which will be translated onto the pitch with their logo featured on the sleeve of the Liberty A-League Women’s match day playing kits.”

Brisbane Roar are one of the most active clubs in terms of building their business portfolio and they continue to innovate with local and national businesses in a time of the A-League’s financial uncertainty.

This collaboration between Brisbane Roar and Elite Supplements is an example of two sports businesses using each other to improve both the Roar’s on-field performance and their fan engagement through wellness and health initiatives.

It’s the first collaboration Elite Supplements have done with an elite sports club, and it will be interesting to see how it benefits the Roar with the 2024/25 season approaching.

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GIS Sydney continues to connect students with Australia’s sports industry

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Image Credits: Global Institute of Sport

Following the launch of its Sydney campus in 2025, the Global Institute of Sport (GIS) is continuing to establish itself in the nation’s sports industry. A leading provider of degrees and executive education in sport, GIS provides students the chance to study at two of Australia’s biggest sporting venues: Allianz Stadium and the Sydney Cricket Ground (SCG).

Programs such as Sports Analytics and International Sports Business are delivered in collaboration with the University of Newcastle, and feature the chance for students to gain exclusive access to the sports industry.

More than 50 guest speakers have shared their experience with students studying at GIS Sydney, representing organisations like FIFA, Red Bull, Cricket Australia, and the AFL. While learning about the regional and national sports industry in the classroom, students have also had the chance to gain an international perspective through GIS’ signature Global Sports Summits, which have given Sydney students access to iconic sporting venues around the world from London to Miami.

Outside of the iconic venues students can call their classrooms, the organisation prioritises the real, industry placements needed to put theory into practice by providing each student with 140 hours of relevant work experience throughout their studies. Included in this are several sporting organisations who are keen to welcome GIS students on board, including the Professional Football Scouts Association (PFSA), Football Coaches Australia, and Basketball NSW.

GIS also has a partnership with popular network and app Yakka Sport to connect students with paid employment opportunities while they study.

Behind these advancements at the GIS Sydney campus is an Industry Advisory Board which features a host of experienced figures from the world of sport. Included in the Asia-Pacific branch is Chair James Rosengarten, GM of the Melbourne Renegades; Kevin Jang, Managing Director of CAA Stellar Korea; and Brad Lloyd, GM of the Carlton Football Club.

Since launching, GIS’ Sydney campus has ultimately combined its locations and industry connections to provide the next generation of sports professionals with the knowledge, network, and confidence to tackle the rapidly evolving sports industry.

Melbourne Victory partners with The Pass to expand fan experience

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Image Credit: Australian Professional Leagues

Melbourne Victory has added The Pass to its commercial portfolio, with the partnership designed to give supporters more ways to follow the club away from matchday.

The Pass becomes an ‘Associate Partner’ of Victory, while Hickens Hotel has been named the club’s ‘Official Away Game Venue Partner’. The arrangement will see the Russell Street venue host Victory watch parties and provide a dedicated gathering point for supporters during away fixtures.

The partnership also gives Victory supporters access to The Pass’ broader network of more than 200 venues around Australia, extending the relationship beyond a single location.

For Melbourne Victory, the deal forms part of a wider approach to creating commercial partnerships around the supporter experience rather than limiting sponsorship to traditional branding opportunities.

Hickens Hotel will host Victory fans for selected away matches, while The Pass will provide members with access to offers and experiences through its venue network.

The agreement also connects with Victory’s broader business community, with The Pass joining the club’s commercial network and creating potential opportunities for corporate engagement alongside its consumer-facing activity.

The partnership comes ahead of the 2026/27 A-League Men and Ninja A-League Women seasons, with Victory continuing to develop its commercial offering around both its membership base and matchday audience.

For The Pass, football provides a way to bring its network of hospitality venues into the supporter experience, giving fans a physical destination to watch matches when Victory is playing on the road.

The agreement reflects a broader trend across professional football, with clubs increasingly looking to partnerships that can provide tangible benefits to supporters while creating additional opportunities for commercial partners.

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