Brisbane Roar teams up with Monochrome as Platinum Partner

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Image credit: Brisbane Roar website

Brisbane Roar confirmed Monochrome Corporation will become their Platinum Partner and A-League Men’s match day kit sleeve sponsor for the upcoming 2024/25 season.

Monochrome is a diversified financial services group specialising in crypto-assets and infrastructure projects within the bitcoin and digital asset sector across the Asia-Pacific region.

Earlier this year, Monochrome’s asset management division launched the Monochrome Bitcoin ETF (Ticker: IBTC), Australia’s first ETF to directly hold bitcoin.

A cryptocurrency company partnering with a club in the A-League is an extremely rare case and could signify a change in the future with this Brisbane Roar deal.

Central Coast Mariners partnered with Australian crypto platform Zipmex back in April of 2022 with the partnership becoming a joint deal with NRL club Penrith Panthers, however, this collaboration didn’t last very long at all, dissolving in 2023.

The other major codes in Australia have accepted multi-million dollar deals in crypto and the A-League could follow suit in the coming years if it becomes more acceptable.

Brisbane Roar Chairman & CEO, Kaz Patafta expressed his excitement and discussed the way this will benefit the club.

“We are delighted to welcome Monochrome to the club for the upcoming season. Monochrome is a leader in their field and a pioneer in the ETF investment space for crypto and bitcoin exposure. We are greatly appreciative for their support of our A-League Men’s program, and we look forward to seeing this partnership grow,” Patafta explained in a press release.

Monochrome CEO, Jeff Yew also commented on the collaboration and how the two parties are tied to the same values.

“Monochrome has been a long-standing supporter of Australian athletes and sporting events. Furthering our commitment to excellence alongside Brisbane Roar which aligns well with Monochrome’s brand values,” Yew said in a press release.

Brisbane Roar secure an important deal financially for the club and are busy once again in the offseason as they remain one of the strongest business clubs in the league.

This crypto deal is pioneering and could also give a glimpse into the potential for more deals like this if it becomes successful, with clubs becoming increasingly desperate for stable, financially-heavy partnerships.

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Melbourne Victory commits to player wellbeing with P3 Recovery

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In an announcement made yesterday, Victory revealed that P3 Recovery will become the club’s Official Recovery Partner.

 

Maximised recovery, guaranteed results

As a nationwide organisation specialising in recovery, performance and wellbeing, P3 Recovery’s alliance with Melbourne Victory promises to be hugely beneficial for players and members alike.

“As industry leaders, serving to inspire through the world’s game, very edge matters, and partnering with P3 Recovery provides a new dynamic to the support afforded to our players,” explained Melbourne Victory Managing Director, Caroline Carnegie.

“Melbourne Victory looks forward to seeing a positive uplift in recovery through this partnership.”

Indeed, with an extensive range of recovery methods on offer – from infrared saunas to hyperbaric oxygen therapy and more – P3 Recovery stands as a valubale partner for players looking to maximise performance and recovery during the season.

Although the partnership is new, P3’s Richmond location already provides team recovery sessions and injury rehabilitation. Their commitment to Victory’s physical and mental wellbeing is unquestionable, so it is not surprising why P3 Recovery are the latest local business to join the Victory family.

Supporting professionals and public

While P3 Recovery will help Victory’s A-league Men’s and A-League Women’s team with physical recovery, the alliance will bring many benefits to locals seeking guidance on health and lifestyle choices.

“We’re passionate about helping people take control of their health through expert-led therapies, everyday performance tools and a welcoming space designed to help you feel better, move better and live better,” said P3 Franchisee, Naum Sekulovski.

“Whether you’re managing injury, chasing a goal or just need to reset, P3 is where recovery becomes a lifestyle.”

And with sport and physical activity such a huge factor in the lives of so many Melburnians, a partnership with Victory shows the entire city that when it comes to optimal recovery and service, P3 is there to support everyone in their sporting or personal goals.

Football South Australia renews partnership with Datacord as Community Football Commitment Deepens

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Image Credit: Football SA

Football South Australia has announced the renewal of its partnership with Datacord, continuing a relationship that has grown steadily since the South Australian print and document solutions provider first entered the football community as naming rights sponsor of the Collegiate Soccer League Division 1.

That initial agreement, which saw Datacord align with one of Adelaide’s most historic amateur competitions, marked the beginning of what has since developed into a broader commitment to South Australian football at every level. The renewed partnership extends Datacord’s involvement beyond the CSL and into the wider Football SA ecosystem, with clubs across the state now able to access exclusive offers and preferred pricing on photocopying, managed print services and tailored business solutions.

The practical value of that access should not be understated. Community football clubs operate on tight margins, relying heavily on volunteer administrators managing everything from registration paperwork to grant applications. Cost-effective print and document solutions reduce the operational burden on those volunteers, a small but meaningful contribution to the sustainability of clubs that form the backbone of the game in South Australia.

“George is a great supporter of sport in South Australia and we are delighted to have Datacord as a supporter of football,” said Football SA CEO Michael Carter. “Service is second to none and we highly recommend their services to the business community within the Football Family.”

For Datacord Managing Director George Koutsoubis, the renewal reflects a genuine investment in the community rather than a transactional commercial arrangement. “It is important to support the local community, and Football South Australia is the perfect place to start spreading the word about Datacord and what we do for the South Australian community,” he said. “We are locally owned and operated, and I think it is a great partnership to be part of.”

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