Brunswick Juventus FC receive $10,000 funding grant from Victorian Government

Brunswick Juventus FC have announced they have received a $10,000 funding grant from the Victorian State Government.

The club received the money to assist the club in becoming a premier female football club, increasing participation levels and enhancing gender equality.

The funding came through the Labor Government’s ‘Change our Game Program, with Club Captain Cindy Lay and Treasurer Rob Sturma recently getting the chance to discuss with Labor Member Anthony Cianflone around the importance of the funds.

Female football initiatives will be accelerated and will drive cultural change on and off the park.

Brunswick Juventus FC were also one of 26 clubs to progress to the next stage of the National Second Division process – on the men’s front.

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How James Johnson Is Shaping Canada Soccer’s Billion-Dollar World Cup Commercial Future

Canada Soccer has confirmed a renewed long-term commercial agreement with Canadian Soccer Media and Entertainment, marking a significant reset in the federation’s revenue strategy as the country prepares to co-host the 2026 FIFA World Cup.

The updated partnership extends CSME’s control of Canada Soccer’s commercial rights, including sponsorship, broadcast and media licensing, while introducing revised financial terms designed to provide the federation with greater long-term revenue certainty and growth potential. The agreement replaces a previous deal that faced heavy scrutiny from players and stakeholders over concerns surrounding commercial valuation and distribution of revenues.

CSME, led by Group Chief Executive James Johnson, played a central role in renegotiating the structure, which aims to better align commercial returns with the sport’s accelerating domestic and international profile. The revised framework is expected to support increased investment across national team programs, commercial development and broader football growth initiatives.

The agreement arrives at a pivotal moment for Canadian football, with momentum building across both men’s and women’s programs and global attention increasing ahead of 2026. Securing a more sustainable commercial model is viewed as critical to ensuring the federation can maximise opportunities generated by hosting football’s largest tournament.

The renewed partnership also signals a shift toward long-term commercial planning, providing Canada Soccer with a more stable financial platform as it looks to strengthen its competitive standing and expand participation nationwide.

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