Cadbury extend partnership with CommBank Matildas until 2026

Matildas

Football Australia has announced that world-leading consumer brand, Cadbury, will stay on as an Official Partner of the CommBank Matildas for a further four years until 2026.

First teaming up with the CommBank Matildas back in 2020, Cadbury used its partnership to successfully launch the ‘Get In The Game’ campaign, to combat barriers and help women in sport feel seen, appreciated, and supported. The campaign worked to give professional female athletes a bigger platform, highlight role models for younger players – such as CommBank Matildas and Cadbury Ambassador Alanna Kennedy – and provide access to supplies like better-fitting uniforms.

Upon announcing the partnership extension, Football Australia Chief Executive Officer, James Johnson said in a statement:

“We are thrilled to extend our partnership with Cadbury for a further four years, where we will continue to work together to use the power of football to further inspire future generations of women and girls across Australia to be the best versions of themselves.

“Over the past two years, the popularity of the CommBank Matildas has soared, and the positive influence of the team has seen players become household names and the CommBank Matildas hold the title of Australia’s most-loved national sporting team.

“With the CommBank Matildas set to play several matches on home soil over the next ten months, and Australia to co-host the FIFA Women’s World Cup Australia & New Zealand 2023™, we are expecting unprecedented growth in women’s football over the next decade. To meet this demand, Football Australia is working with likeminded partners such as Cadbury to promote equality in our sport, where female footballers enjoy the same level of facilities and resources as their male counterparts, and support the development of future CommBank Matildas.”

Paul Chatfield, Vice President of Marketing at Cadbury said via Football Australia:

“At Cadbury, we’re proud to support the continued growth and equality of women’s sport and thrilled to strengthen our support with the CommBank Matildas until 2026.

“With the FIFA Women’s World Cup here on home soil next year, what better time to be shining a light on our incredible female athletes and inspiring the next generation of girls in communities across Australia.”

Football Australia and Cadbury have also announced that experienced defender Alanna Kennedy will also continue as a Cadbury Ambassador.

Federal Budget commits $97 million investment for sport programs

The 2024-25 Federal Budget, which was released on Tuesday night, includes more than $97 million over two years to the ASC to extend Sporting Schools, the Local Sporting Champions, and Local Para Champions programs, and participation funding to help more Australians get active.

This two-year extension runs until 30 June 2026 and helps kids of all different sports afford an opportunity to play at a local level if they come from and under privileged background.

Football Australia is a part of the Sporting Schools program, with each state offering participation Officers and local clubs that are ready to implement in-school and after-school programs for students of ages up to Year 8, plus all abilities programs.

Football Australia use this program to link local football clubs with schools to facilitate an ongoing relationship and provide further opportunity for students to continue their football journey outside of school, whether that be MiniRoos Kick Off, MiniRoos Club or Junior Football.

More than 24,000 young Australians will be supported with the Local Sporting Champions (LSC) and Local Para Champions (LSP) grants programs continuing for a further two years.

These are fantastic programs that have supported Australia’s best athletes including many Matildas like Courtney Nevin, Cortnee Vine, Alex Chidiac, Teagan Micah and Clare Hunt.

World Cup veteran’s Caitlin Foord and Ellie Carpenter also rose to success with assistance from the LSC program throughout their junior careers.

Australian Sports Commission CEO Kieren Perkins OAM mentions the importance of this investment to continue critical national sporting programs.

“Once again, I want to thank Minister Wells and the Australian Government for their continued support and investment in Australian sport,” Perkins said in a statement.

“This funding extends critical sport participation programs like the Participation Grant program and Sporting Schools which provides free and fun sporting opportunities to more than two million students each year.

“This follows last week’s announcement of $249.7 million to upgrade the AIS Campus to ensure our athletes have access to the world’s best testing and training facilities, and accommodation ahead of the Brisbane 2032 Olympic and Paralympic Games.”

This is a fantastic initiative that will benefit football amongst other sports and has a history of helping kids of all skill levels play in their respective sport.

The Federal Budget have put in almost $350 to improve sport, mostly around the 2032 Olympic Games but it is great to see some investment in the world game after the huge success of the Women’s World Cup last year.

The biggest Female Football Week to date draws to a close

Female Football week is at its climax across the country with each respective state firmly involved in what has been a monumental year of growth and perseverance with one of the hottest topics amongst the sporting plethora across the nation.

Symbolising the significant strides in which female football has made down under, off the back of its maiden World Cup hosting tenure.

Football Queensland throughout the grand occasion were busy shining a spotlight upon the continuous growth of participation, encouraging women of all ages to become involved and immersed within the global game.

Football Victoria – Commentary

Football Victoria (FV) celebrated women’s football week in style.

Round 8 of the National Premier League Women’s (NPLW) competition within Victoria was unique throughout its coverage, with every match throughout the round featuring a female commentator.

A monumental feat spearheaded by the FV Commentary team, this was the first time an all female commentary round was executed.

Football Queensland

FQ CEO Robert Cavallucci disclosed his appreciation for the momentous occasion via the FQ website.

“While celebrations like FFW serve as a crucial milestone in FQ’s journey towards achieving 50/50 gender parity by 2027 and helps to further reinforce our commitment to enhancing accessibility and inclusivity, our support is not confined to this week, as we remain dedicated to prioritising our female football community year-round.”

Football Queensland – Award Ceremony

Paying homage to Referees, Club Volunteers, Players and Community Champions of the year was conducted through awards up for grabs.

FQ showcased an award ceremony towards multiple facets of football throughout the state.

A nice incentive dedicated to the recognition and appraisal of the hard work undertaken by different areas of football.

The Female Football Week club of the year was awarded to Central Football Club following their extraordinary contribution to female football within Queensland.

Displayed throughout the clubs commitment to female football, the club are fully dedicated to the advancement of women’s football.

Harvesting a fostering environment throughout the club, alongside the nourishment of young promising female footballers has been symbolised by FQ.

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