Coaching courses on the rise for Football Queensland

Liam Watson

Football Queensland (FQ) will have 28 coaches that are going to complete part one of their FFA/AFC ‘B’ Licence for the state at Meakin Park this week.

FQ High Performance Officer Pat Hedges will be part of the course that includes FFA’s Alex Epakis, Redlands United Technical Director Graham Harvey and Magpies Crusaders Technical Director Anthony Alexander as instructors at this week’s ‘B’ licence course at FQ.

They will be helping aspiring coaches in the second step of the FFA advanced coach pathway.

Hedges spoke about the need to introduce these courses and programs as the demand for advanced coach education continues to grow.

As part of the 2020-2022 Strategic Plan for football in Queensland, FQ have recognised the need to improve coaching development and the opportunities for this on offer.

“This is our second course this year, and we are scheduling two or possibly three for next year on the back of a record number of ‘C’ Licences in 2019,” Hedges said.

“We are very lucky to have four instructors with differing experiences for our course this week, the benefits of which have been shared with the candidates in attendance.

“The increased instructor to candidate ratio has been very beneficial for the learning process, and the calibre of candidates produced so far has been first class.”

All coaches will participate in this course during February of 2020, with the aim being to complete part two at that time.

FQ also have plenty of upcoming coaching courses in 2020, with those interested required to register once they have a validated 8 digit FFA number.

There are programs suited to everyone, with the main ones listed below:

  • ALDI Miniroos Coaching Certificate,
  • Skill Training Certificate,
  • Game Training Certificate,
  • Senior Coaching Certificate,
  • Futsal Certficiate,
  • Futsal Licence,
  • Community Goalkeeping Course,
  • and Coaching Workshops.

Most of these programs are held during February and March next year, but some can be completed in later months.

For details about all of the coaching on offer during 2020 and how to register for a course of interest, you can find it here: https://footballqueensland.com.au/2019/12/06/growing-demand-for-advanced-coach-education-courses-in-queensland/

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Liverpool FC Teams Up with SAS in Multi-Year AI Marketing Deal

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Image credit: Christian Bertrand / Shutterstock.com

Under a new multi-year deal, Liverpool FC has partnered with analytics and software company SAS as its Official AI Marketing Automation Partner, integrating advanced data and AI technology into the club’s marketing and fan engagement activities.

As part of the agreement, Liverpool will deploy SAS Customer Intelligence 360 and SAS Viya, leveraging the platforms to enable marketing automation, campaign orchestration and data-driven decision-making across large consumer environments.

The integration of SAS technology is designed to optimise campaign operations and efficiency, while supporting deeper audience segmentation and more personalised fan engagement.

Moving beyond a typical logo-led sponsorship, the Liverpool–SAS partnership is built around technology adoption, with SAS tools woven into Liverpool’s marketing processes to influence how campaigns are created, evaluated and improved.

Chief Commercial Officer, Ben Latty highlighted the role of SAS technology in enhancing efficiency and insight across the club.

“Our partnership with SAS represents an important step in how we continue to evolve our marketing approach. Integrating their technology will give our team access to powerful tools – including SAS Customer Intelligence 360 platform and SAS Viya – that will help streamline our work and support better decision-making,” he said via press release.

SAS Chief Marketing Officer, Jennifer Chase underscored how the partnership leverages data and AI to elevate the fan experience for one of football’s most passionate global audiences.

“Liverpool FC has one of the most passionate fan bases in the world, and we’re proud to help elevate that experience through the power of data and AI. With SAS technology, the club can turn massive volumes of data into meaningful, real-time insights that allow us to get the right message, to the right fan, at the right time – connecting fans from Anfield to anywhere in the world,” she said via press release.

Alongside commercial operations, the deal includes a STEM-focused education element delivered in collaboration with the LFC Foundation, reflecting a growing trend for technology partnerships to blend enterprise deployment with community impact.

TX Football Forges a Deal with Springvale White Eagles FC

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Supplied by TX Football

Springvale White Eagles FC has confirmed a new apparel partnership ahead of the 2026 season, appointing Tradexco Football (TX) as the club’s official clothing sponsor.

The agreement follows an extensive evaluation process focused on design capability, communication efficiency and service delivery, all key factors in supporting the club’s on and off-field operations. Emphasising collaboration and responsiveness, the collaboration is expected to streamline the kit development process while delivering high-quality apparel aligned with the club’s identity.

Springvale White Eagles FC Secretary, Drazen Ninkovic highlighted Tradexco’s design capability, efficiency and collaborative approach as key drivers behind the agreement.

“Springvale White Eagles FC selected Tradexco (TX) as our clothing sponsor for the 2026 season due to their innovative approach to kit and apparel design and their highly efficient communication process. The absence of intermediaries allowed for direct collaboration, ensuring prompt correspondence and the seamless translation of the club’s ideas into final designs approved for production without delay,” he said via press release.

“The level of customer service provided by the Tradexco team has been exceptional, and we look forward to this partnership developing into a strong, long-term collaboration.”

Supplied by TX Football

Tradexco Founder and CEO, Shah Ali Rajput highlighted the milestone nature of the agreement and the brand’s commitment to delivering value, quality and long-term support at the VPL level.

“We are extremely proud to be working with a VPL club of Springvale White Eagles’ calibre. As our first men’s VPL competition club, this partnership is a significant milestone for us. From day one, our focus has been clear — delivering high-quality teamwear, on time, and at genuine value for the club,” he said via press release.

“This partnership allows us, as a local Victorian brand, to showcase to the VPL league the level of quality, professionalism, and reliability that exists within the local football ecosystem. We will be going above and beyond to deliver the very best on-field and off-field products, supporting Springvale White Eagles at every level and contributing to their continued success.”

This agreement supports Tradexco’s continued commercial expansion, reinforcing its credibility as a high-performance apparel supplier and enhancing its ability to service clubs operating at the highest state-league standards.

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