The Colorado Rapids have confirmed UCHealth as their official shirt sponsor through to the 2029 Major League Soccer season.
A locally based health system, UCHealth has also overseen the launch of Ready. Set. CO., a new initiative to help re-establish Colorado as the healthiest US state.
UCHealth’s logo is set to be displayed on the front of all the Rapids’ First Team shirts and training tops, academy jerseys and select Colorado Rapids Youth Soccer Club jerseys. The prominent display of the logo serves as a statement of their joint commitment to encourage the community and club partners to lead healthy lives.
UCHealth is a not for profit organisation based in Colorado, with employees all across southern Wyoming and western Nebraska. The company prides itself in providing innovative and dedicated patient care in more than 150 clinic locations in the Rocky Mountains West, improving health care through pioneering treatments and clinical trials.
The partnership will bolster UCHealth’s reach in the local community – through events, health and wellness offerings, and education and content development. Alongside the Rapids and Kroenke Sports & Entertainment, the company is also set to announce additional community health investments through Ready. Set. CO., to generate more opportunities for locals to live healthier.
UCHealth’s medical director of health equity and associate professor of medicine at the University of Colorado School of Medicine, Abigail Lara, stated via press release:
“Partnering with the Rapids and Kroenke Sports & Entertainment to launch this initiative allows us another opportunity to connect with Coloradans to truly impact the health of our state,” she said.
Furthermore, Colorado Rapids executive VP and general manager, Pádraig Smith, added via press release:
“The Rapids are committed to being the heartbeat of sport in Colorado so we couldn’t be more excited to partner with a local organisation like UCHealth who is not only invested in the well-being of our community, but who has also shown a long-standing support of Colorado Sports,” he said.
“This announcement marks a significant day for our club, as the partnership will provide a foundation for both of our organizations to drive healthy living initiatives with our fans and our community.”
The club is set to debut their new sponsor in late February, in the first game of the 2023 MLS season against the Seattle Sounders.