Colorado Rapids and UCHealth in a long-term deal to promote wellness

Colorado Rapids

The Colorado Rapids have confirmed UCHealth as their official shirt sponsor through to the 2029 Major League Soccer season.

A locally based health system, UCHealth has also overseen the launch of Ready. Set. CO., a new initiative to help re-establish Colorado as the healthiest US state.

UCHealth’s logo is set to be displayed on the front of all the Rapids’ First Team shirts and training tops, academy jerseys and select Colorado Rapids Youth Soccer Club jerseys. The prominent display of the logo serves as a statement of their joint commitment to encourage the community and club partners to lead healthy lives.

UCHealth is a not for profit organisation based in Colorado, with employees all across southern Wyoming and western Nebraska. The company prides itself in providing innovative and dedicated patient care in more than 150 clinic locations in the Rocky Mountains West, improving health care through pioneering treatments and clinical trials.

The partnership will bolster UCHealth’s reach in the local community – through events, health and wellness offerings, and education and content development. Alongside the Rapids and Kroenke Sports & Entertainment, the company is also set to announce additional community health investments through Ready. Set. CO., to generate more opportunities for locals to live healthier.

UCHealth’s medical director of health equity and associate professor of medicine at the University of Colorado School of Medicine, Abigail Lara, stated via press release:

“Partnering with the Rapids and Kroenke Sports & Entertainment to launch this initiative allows us another opportunity to connect with Coloradans to truly impact the health of our state,” she said.

Furthermore, Colorado Rapids executive VP and general manager, Pádraig Smith, added via press release:

“The Rapids are committed to being the heartbeat of sport in Colorado so we couldn’t be more excited to partner with a local organisation like UCHealth who is not only invested in the well-being of our community, but who has also shown a long-standing support of Colorado Sports,” he said.

“This announcement marks a significant day for our club, as the partnership will provide a foundation for both of our organizations to drive healthy living initiatives with our fans and our community.”

The club is set to debut their new sponsor in late February, in the first game of the 2023 MLS season against the Seattle Sounders.

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France’s LFP eye return of Ligue 1 to traditional broadcast platforms

The French Professional Football League (LFP) are hoping to again attract a traditional broadcast partner for the 2027/28 campaign, believing there is renewed interest in their domestic football media rights.

Ligue 1 – the top division of professional football in France and home to PSG, Marseille et al. – has been without a traditional broadcast partner since 2025 following a series of failed deals and the exhaustion of their potential partner market.

In place of a traditional broadcast deal the LFP launched its own direct-to-consumer platform, which presently carries all ten Ligue 1 matches each week. The platform has attracted around one million subscribers.

The LFP had hoped a return to a traditional broadcast partner could be on the cards from the 2029/30 season, however given their assessment that market interest has returned, they are expected to bring that tender process forward by two years. 

LFP Media chief executive Oliver Bramly believes the time is right to amend a situation that proved deeply unbecoming for a league as esteemed as Ligue 1 – considered, until recently, an indisputable member of Europe’s ‘Top Five’ leagues. 

‘Before I joined, the idea was to issue a tender for the period covering 2029 -2034,’ Bramly told SportsPro. 

‘But the reaction was that this was too far away. Streamers … [and] all the pay-TV platforms expressed a clear interest in a bid for the period between 2027 and 2032.’

‘It’s a once-in-a-lifetime occasion to get a domestic league in a big market like France at an affordable price.’

In March, the LFP presented research that indicated 59% of 9.9million football fans in France watched Ligue 1 via illegal pirate platforms.

Article first appeared in SportsPro. 

Ernie Merrick: ‘There are many clubs that would be fantastic additions to the A-League’

Ernie Merrick will be forever recognised as a key figure through the A-League’s golden early years. Appointed Melbourne Victory’s foundation manager in 2004 he led the club to not just silverware, but legitimacy and respect in a serious sport city.

A Scottish migrant and PE teacher by trade, Merrick was the youngest of the NSL’s managerial crop when he started with Preston in 1987 in the era of Thomson, Arok & Matic; when he finished with Newcastle in 2020 he was the elder statesman in the A-League age of Postecoglou, Popovic and Arnold.

For the places the game took him and all he achieved – including time as national team manager of Hong Kong – Victory supporters can comfort themselves in the fact that for whatever they feel towards Merrick and his iconic group of players, that feeling is mutual.

‘Yes, definitely,’ Merrick told Soccerscene Unfiltered when asked if managing Victory was the highlight of his career.

‘I think success is [fans] having identification with players, especially. We had Victorian boys playing for Victory.

‘That second year I was determined to have a complete pre-season. Archie Thompson bought me a birthday cake with 200 candles and said “Ernie, we’ve had 200 training sessions. We should celebrate this” – so he was looking forward to a big year, and we won the Grand Final 6-0.’

Nearing 20 years on, Victory and the A-League in general haven’t managed to drive forward as would have been hoped. Unsurprisingly that comes as painful to Merrick, as does the change in landscape regarding his other great passion and contribution in player development. 

‘I’m disappointed, as would most people be, that it’s struggled so badly. To me, there’s something missing,’ said Merrick of the current state of the A-League.

‘Those players we produced at the AIS and VIS went on to be the golden generation. Unless the league is fixed, there’s going to be ongoing problems with the financial status of things.

‘You just cannot earn enough money from selling a youngster, who you might get a million for, who then becomes worth several million in a few years if he does well. Maybe there’s a bit too much of selling players early.’

As someone who gave enduring service across Australia’s two domestic leagues, his voice holds weight in the consideration as to whether it’s time to now blend the, in today’s hyper-corporate landscape.

‘South Melbourne and Preston are two clubs that are perfect for the A-League, I think, down the track. They’ve set up, they’ve endured, they’ve been resilient, they’re playing good football and they’ve got a home base with a home crowd, which is far better than starting a club up from scratch.

‘All those players coming through those squads and the number of supporters they’ve got would be a huge addition. In Sydney too, there’s Marconi – there are so many good clubs around that I think would make a great addition to the A-League.’ 

Merrick also spent thirteen years as head coach at the Victorian Institute of Sport. He feels modern player development is an equation we still haven’t got right, post the closure of the AIS’ football program in 2017.

While many argue the move to club-based academy structures has seen Australia fall more in line with global practice while still producing players of quality, Merrick still feels there is merit in a national high performance program, in addition to club academies.

He was in the process of setting up state academies through the Member Federations during his time as Football Australia’s chief football officer from 2022-25. While the Victoria project was short-lived, academies in Tasmania, Western Australia and South Australia continue to run, but it appears the broader expansion of the concept has been abandoned.

‘I think both systems should work [together] equally well. When I started with the FA program clubs thought they would lose players to us, but I didn’t take any of their players. We offered the opportunity of a high-performance program to other youngsters.

‘We could develop players completely; we weren’t restricted to playing 4-3-3 to combine with the way the first team were playing. We provided more of a rounded education, and good players can play in any system.

‘We managed to affect the coaches involved so they were up to date with the latest information on methods of coaching, etc.’

Catch the full chat with Ernie Merrick on Soccerscene Unfiltered: from being two-footed by a 15-year old Kevin Muscat to his enthusiasm for the future of the Socceroos, his memories of Wellington and Newcastle, and plenty more…

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