Over the weekend, FIFA announced that Commonwealth Bank (CommBank) has signed on as a FIFA Women’s World Cup 2023 Official Supporter for next year’s tournament, with the bank further affirming its commitment and investment into women’s football.
By supporting the FIFA Women’s World Cup Australia & New Zealand 2023, Commonwealth Bank becomes one of the largest brand investors in women’s sport in Australia – which only further highlights the growth and trajectory of the game not only locally, but across the globe.
CommBank and FIFA will work together on many initiatives and activations as the countdown to the largest women’s sporting event on the planet continue, most notably the CommBank FIFA Women’s World Cup 2023 Player Escort Programme, which will see 1,500 children aged 6-10 accompany players onto the pitch before matches in a once-in-a-lifetime opportunity.
Sarai Bareman, FIFA Chief Women’s Football Officer, said in a Football Australia statement:
“Through their investment in Australian football since 2021, Commonwealth Bank has demonstrated a genuine commitment to growing women’s football participation, creating opportunities, and championing leadership. These goals are closely aligned with the objectives of FIFA’s own women’s football strategy, so this partnership truly is an exceptional fit. We look forward to working closely with Commonwealth Bank over the coming months as together we aim to inspire kids and communities through the power of women’s football.”
Monique Macleod, Group Executive Marketing and Corporate Affairs, Commonwealth Bank, said via press release:
“This is an exciting time for women’s sport in Australia and around the world. With 64 games taking place in Australia and New Zealand, the FIFA Women’s World Cup is the biggest women’s sporting event in the world. Following almost 25 years of investing in women’s sport through our partnerships with Football Australia and Cricket Australia, this partnership reinforces our commitment to supporting Australian football from the grassroots to the elite level.”
Sam Kerr OAM, Captain of the Matildas, Australia’s senior women’s national football team, added via press release:
“When I was growing up, women’s football didn’t have the visibility and support it has today. To have a partner like CommBank supporting the FIFA Women’s World Cup 2023 shows how far we’ve come. I want to use the FIFA Women’s World Cup 2023 as a way to show all Australian girls that they can achieve great things through football.”
Under the arrangement, ASB in New Zealand will be actively involved in leveraging the rights in Aotearoa New Zealand.
