It’s a series of firsts for Brentford FC and Cynergy bank, who have struck a four-year deal. As Brentford’s official bank partner, this will be Cynergy’s first collaboration with professional football, and they will also be the first bank partner that Brentford FC has ever had.
Founded in 1955 and based in London, Cynergy Bank is a specialist lender offering tailored financial services to business owners, property investors, and family-run enterprises, with a strong emphasis on supporting small and medium-sized businesses (SMEs).
Cynergy aims to utilise Brentford’s visibility within the community to recruit local business enterprises, which will boost their platform as well as those who actively engage with the London SME scene.
Community engagement was a major motivator for the deal, as both the club and the new collaborator, will see benefits through branding integration, joint community programs, and business outreaches. Cynergy Bank will also feature throughout Brentford’s stadium assets, digital platforms, and across both business and fan circles.
Fran Jones, Commercial Director at Brentford FC, mentioned the shared values of both organisations in areas such as community and innovation.
“We’re delighted to welcome Cynergy Bank as our official banking partner. This partnership is based on shared values around innovation, performance and community. Like Brentford, Cynergy aims to do things differently in their sector, as well as provide a more human approach to their services. We see a lot of potential where Cynergy Bank can also support west London’s thriving SME community to support growth in the region,” he said via press release.
Additionally, the bank looks forward to working with both the men’s and the women’s team, supporting innovation across genders.
Sharon Maguire, Chief Operating Officer at Cynergy Bank, shared her own sentiments about the collaboration.
“We are so proud to partner with a club that shares so many values with Cynergy Bank,” she said via press release.
“Brentford is agile, innovative, and they use the power of data to their advantage – something we also pride ourselves on. I’m excited to support not only the men’s team but also the women’s team. At Cynergy Bank we’re passionate about supporting equality and diversity in everything we do, and I’m excited to champion the incredible talent and potential within women’s sports.”
As both Brentford FC and Cynergy Bank push for modernity, equality and financial innovation, members of the London business and football community can expect very positive times ahead.
