
Everton Football Club has announced that its new stadium at Bramley-Moore Dock will be named the Hill Dickinson Stadium, following a major naming rights partnership with the Liverpool-based legal firm.
Hill Dickinson, which has its headquarters in the city and was founded in 1810 — 68 years before Everton was established — has secured the naming rights for the impressive waterfront venue.
While the length and financial terms of the deal haven’t been made public, Everton has described the partnership as “one of the largest stadium naming rights deals in Europe,” suggesting it could be worth approximately £10 million (around $20.7 million AUD) annually.
The deal marks a significant milestone in the club’s move to their new $1.65 billion AUD (£800 million) stadium, as they prepare to leave their historic home at Goodison Park at the end of the 2024-25 season.
The club confirmed the agreement with Hill Dickinson is a “long-term” arrangement.
The Hill Dickinson Stadium will boast a 52,888-seat capacity and is scheduled to officially open in August 2025, in time for the 2025-26 Premier League season.
Test events have already begun at the venue, including a youth match between Everton and Wigan’s under-18 sides — the first football fixture ever held at the new ground.
This naming rights deal not only solidifies the stadium’s identity ahead of its debut season but also reflects the club’s ongoing efforts to align with prominent, locally rooted partners as it enters a new era.
Hill Dickinson chief executive officer Craig Scott explained the importance of this naming rights deal for the club and the city of Liverpool.
“To put our name to Everton’s new stadium is a once-in-a-generation opportunity,” Scott said in a press release.
“We believe deeply in what this project stands for – a bold, transformational vision for Liverpool and its future.”
Everton Football Club are still yet to comment officially on the name change.
Whilst the new stadium name is incredibly unpopular amongst the fanbase, the Merseyside club have suffered two separate point deductions and multiple years of financial hardship on and off the pitch which had led to the club making a more financial decision.
As the club heads into next season safely in the Premier League, it has aspirations of using the additional revenue of this stadium and the naming rights deal to once again challenge for the European places, which hasn’t been done in almost a decade.