LaLiga’s FC Barcelona and non-fungible token (NFT) marketplace Ownix have joined together to create unique digital assets through photos and videos, depicting iconic moments from the Club’s storied history.
With football clubs entering the world of NFTs at an increasing rate, FC Barcelona are looking to set a benchmark in the creation of these types of digital assets.
As part of this strategy, the Club has signed a new global partnership agreement with Ownix, a premium marketplace for NFTs based on the standards of the Ethereum blockchain – a platform for sharing data that cannot be manipulated or changed.
This alliance between FC Barcelona and Ownix will provide a new way for the Club to reach its followers from around the globe, as fans will now be able to acquire and own digital assets that will reproduce unforgettable moments throughout the Club’s almost 122-year history via various auctions taking place throughout the season.
The agreement between FC Barcelona and Ownix is part of the Club’s global expansion strategy and a further commitment to seek out new channels and formats to connect with new generations, while providing a different form of interaction with their fans around the world.
FC Barcelona President Joan Laporta:
“Barça has a very large fanbase around the world and is leading the way in the digital domain with over 400 million followers in social networks,” he said.
“Given this scenario, the Club is constantly looking for new ways to connect with its fans, and we believe that creating these NFTs is a unique opportunity to continue growing and consolidating the Barça brand by bringing unique moments that have made Barça fans dream and FC Barcelona a well-known club on every level.”
Ownix CEO Guy Elhanani:
“As NFTs surge, we thought it is important to give those collectors who are Barça fans an opportunity to own a piece of their Club’s history,” he said.
“This new and exciting asset class allows collectors to own things that weren’t possible to own before, and we’re thrilled to offer sports fans an opportunity to spearhead the movement. Our Mission is to bring customers to purchase NFTs, not because they are marketable, but for the pleasure and pride of owning them.”