FIFA has signed a memorandum of understanding (MoU) to support the Homeless World Cup Foundation (HWCF) in supplying materials and streaming upcoming tournaments.
The HWCF organises the annual Homeless World Cup men’s and women’s tournaments aimed to support and inspire homeless people to change their lives through the world of football.
The tournament also tries to change people’s perceptions and attitudes towards people who are experiencing homelessness and this year’s edition will take place in Seoul, South Korea, which will be the first time the event will be hosted in Asia.
As part of the MoU, the HWCF and FIFA have agreed to broadcast the event jointly on FIFA’s streaming service, FIFA+, while also providing equipment and materials for the tournament, including medals and trophies.
In addition, FIFA and HWCF will also be looking into co-branding opportunities, involving pitch-side content and using various social media platforms to endorse the tournament.
FIFA President, Gianni Infantino, expressed his excitement about teaming up with the HWCF and supporting the Homeless World Cup:
“I am delighted that FIFA will be supporting this wonderful tournament and to be partnering with the Homeless World Cup Foundation,” he said in a media release.
“The Homeless World Cup is a perfect example of how football can bring people together to challenge existing social perceptions and improve people’s lives.
“FIFA is excited to contribute, because we share the view of the Homeless World Cup Foundation that football is a force for good, and starting from the upcoming edition in Seoul, FIFA will contribute in ensuring that this tournament continues to make a real impact that supports homeless people all across the world,” he said.
Homeless World Cup President, Mel Young, added about signing the agreement with FIFA:
“We are delighted to sign a partnership agreement today with FIFA which will greatly enhance the delivery of the Seoul 2024 Homeless World Cup,” he said via a media release.
“The purpose of the Homeless World Cup is to use football as a way of ending homelessness and 1.2 million people have benefited from the initiative since it was born in 2003.
“Sport has real power, and we have proved that it can be a force for good. FIFA is committed to supporting those in need so a partnership between the Homeless World Cup and FIFA is natural. Longer term the impact will be very significant.”
Out of the 49 Homeless World Cup Member Countries, Australia will compete in the men’s competition of the Homeless World Cup.
The “Street Socceroos” were formed by The Big Issue Australia, an independent, not-for-profit organisation dedicated to supporting and creating work opportunities for people experiencing homelessness, marginalisation and disadvantage.
The team is selected through one of The Big Issue’s initiatives called the Community Street Soccer Program which operates in 25 locations across the country.
Street Soccer promotes social inclusion and positive health outcomes for players while providing a safe and welcoming environment for those participating.
In 2008, the Homeless World Cup was hosted in Melbourne which brought more than 50 national teams for a week of competition and there are plans to bring the event back in 2026.
This year’s Homeless World Cup will take place at Hanyang University in Seoul, South Korea, from the 21st to the 28th of September.
