FIFA’s Talent Development Scheme on track to meet target

The Talent Development Scheme has shown major progress with the addition of 14 new talent coaches. This project was confirmed at the FIFA Football Summit in December 2023 aiming to have 75 elite academies across the world by the end of 2027.

By implementing these academies, this allows young players an opportunity to realise their potential and provide a pathway to the professional level, regardless of background and socio-economic status.

The Talent Development Scheme has already been rolled out in 176 FIFA member associations and leads of the program will assess the criteria that is needed to be fulfilled to put the initial phase of the project in place.

FIFA’s Cheif of Global Football Development, Arsène Wenger, said the plan is gaining some momentum and has seen major strides in its development.

“It is moving football forward in every single country,” he said in a media release on FIFA’s website.

“Let’s not forget that the core of our thinking is to give every talent in the whole world a chance.

“I must say, when I look back to 2021, when we started to think ‘What can we do for football in the world?’ and where we are today, even I am quite surprised about how quickly it’s all gone – and, of course, it’s not enough; we always want to do more.”

The next step of the Talent Development Scheme is to assign FIFA Talent coaches to each member association, where they will work with local stakeholders to create a domestic coaching network.

FIFA’s Head of High Performance, Ulf Schott, discusses the plans of the next step in the scheme and how it should be implemented.

“We have conducted several webinars beforehand to talk about all of the organisational stuff, so that we can focus completely on what’s going on on the pitch this week,” he said in a media release on FIFA’s website.

“This is where our Talent Coaches should inspire, on the one hand the talent, and on the other hand other coaches too who are working with them, and should then [replicate] our idea, of what we want to achieve with an academy in a country.”

FIFA’s latest plan can potentially provide many benefits when it comes to football in Australia, giving younger players a chance to develop in a way that prepares them for the professional game once they reach that stage.

Although still in its early stages, the Talent Development Scheme is showing significant progress with the recent addition of coaches to help make this project come to fruition.

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Mariners partner with ASICS to boost performance and community

The Central Coast Mariners have announced a new partnership with ASICS, naming the renowned sports performance brand as the club’s Official Footwear Partner and Corporate Supporter.

Under this agreement, ASICS will supply high-performance footwear designed to help Mariners players maximize their performance both on and off the pitch.

Known globally for its advanced sports footwear and apparel, ASICS will offer the team cutting-edge technology aimed at improving agility, comfort, and overall athletic performance.

For the Mariners, this partnership marks another step toward elevating their competitive edge and expanding their corporate portfolio with a big named sportswear brand.

Alyssar Narey, CEO of Central Coast Mariners FC spoke on the shared values between the two parties.

“ASICS is a global leader in sports technology and having them as our Official Footwear Partner is an exciting development for the club,” Narey said in a press release.

“Their commitment to innovation and performance will empower our players to perform at their best and we’re proud to have them as a supporter of our journey moving forward.”

Mark Brunton, Managing Director of ASICS Oceania spoke with excitement about the potential opportunity through this partnership.

“Our new partnership with the Central Coast Mariners is an exciting one for the ASICS brand. With our unique heel gradient technology, a key feature of our football boots providing extra player support, we’re excited to help some of the league’s top players perform at their best whether at training or on game day,” Brunton said in a press release.

“ASICS, derived from the Latin phrase anima sana in corpore sano meaning ‘a sound mind in a sound body,’ is committed to promoting active, healthy lifestyles.

“We are therefore proud to support the Mariners in inspiring the benefits of sport and movement and supporting the Central Coast community.”

This partnership highlights the Mariners’ continued focus on excellence in the A-League and underscores their dedication to strengthening ties within the Central Coast community.

By joining forces, ASICS and the Mariners are committed to inspiring the local community through active living, promoting health, and supporting wellness initiatives across the region. It’s a great initiative from the club to benefit their fans.

Senix and Newcastle Jets unveil exciting multi-year deal

The Newcastle Jets have announced a multi-year partnership with power tool and equipment company Senix.

Through the deal, Senix branding will feature on Newcastle Jets Women’s and Men’s teams’ shorts across the 24/25 and 25/26 seasons.

This grants Senix with extremely visible advertising, highlighting the Jet’s dedication to the collaboration and providing a significant marketing opportunity for Senix as the company seeks to grow its new portfolio in Australia.

As a rapid developer within its industry, Senix has grown to operate in American, Southeast Asian, and recent Australian markets, with plans to move into New Zealand, Japan, Korea, India and the Middle East.

Vice President of Senix Australia & New Zealand, Tim Paton, described his pride and excitement for the partnership between Senix and the Jets.

“We are excited to partner with the Newcastle Jets as they embark on their new journey,” he said via press release.

“Senix is the fastest growing power tool company in the world and the Australian market is a key focus area, so it was a natural fit to partner with the Jets given their footprint in New South Wales.

“Jets fans and people of the broader Newcastle region will love our products. We create powerful but affordable products that remain eco-minded with low-to-no-emissions. Bottom line, we deliver premium performance at an exceptional value.”

Newcastle Jets CEO, Maurice Bisetto, outlined the benefits of the deal.

“Senix are a global powerhouse in the power tool and equipment category so for the Jets to be able to partner with them is a real coup for us,” he said in a press release.

“Senix are supporting the club as a whole with branding on our A-League and W-League teams and we are excited to work with them to grow their footprint in the Australian market and give Jets fans the opportunity to win some of their tools.”

 

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