FIFPRO and SDL partner to empower player data control

Avatar
Image Credit: FIFPro Website

FIFPRO Technologies, a new division of FIFPRO focused on integrating technology into professional football, has announced a long-term partnership with Sports Data Labs (SDL) to create a global data platform for players.

This initiative will enable footballers to securely collect, control, and monetise their personal data throughout their careers.

It is a huge step forward for football and its athletes having agency over the data their own personal data, which was previously owned by the organisations

Empowering Players with Data Control

The platform, set to launch in 2025, will serve as a centralised repository where players can safely store and manage their personal information, including tracking data, physiological metrics, medical records, and other performance-related statistics.

Data will be gathered from multiple sources such as wearable devices, optical tracking systems, and Electronic Medical Record (EMR) databases.

By giving players direct access to their own data, the platform aims to improve workload management, optimise performance, and support career longevity.

With AI-powered tools, footballers will be able to analyse and utilise their information to enhance their game, reduce injury risks, and even assist in contract negotiations.

Monetisation and Consent-Based Data Sharing

One of the most significant features of this initiative is its focus on data monetisation.

Players will have full control over their data usage, allowing them to decide how their information is shared and commercialised. They will also have the option to participate in revenue-sharing models for third-party data usage.

FIFPRO Technologies, which joins the National Football League Players Association (NFLPA) and healthcare provider Cleveland Clinic as an SDL shareholder, is committed to ensuring players remain at the centre of all data-related decisions.

The platform will act as a data aggregator, bringing together match and training statistics from clubs and national teams while also incorporating non-football-related personal data.

Conclusion

This player-focused initiative marks a major shift in how footballers interact with and benefit from their data.

By giving them greater control, the platform not only enhances individual performance but also strengthens the football ecosystem by encouraging transparency, fairness, and innovation in data management.

With players at the forefront of this movement, the partnership between FIFPRO and SDL represents a crucial step towards a more player-driven future in football.

Previous ArticleNext Article

KAM Melbourne to acquire majority stake in Western United FC

Avatar
Image credit: Western United

KAM Melbourne has confirmed its agreement to acquire a majority stake in the Western United Football Club and its parent company Western Melbourne Group.

Since launching in 2018, Western United Football Club (WUFC) has quickly made its mark on the pitch.

In 2019, Western Melbourne Group (WMG) and its group of investors set out with a bold vision: to create a vibrant, sports-led hub blending retail, residential living, and football in Melbourne’s west.

Their 62.5-hectare site in Tarneit, 25 kilometres from Melbourne’s CBD is at the heart of a groundbreaking public-private partnership with Wyndham City Council, focused on building world-class sports infrastructure.

At the core of this development will be a purpose-built football stadium and a home for an elite professional club.

KAM Melbourne, part of KAM Sports, brings specialist knowledge and will work alongside WMG’s partners and stakeholders to bring this vision to life.

The company is headed by Chairman and co-founder Maciek (MG) Kaminski, and CEO and co-founder Mikhail Kaminski.

With a strong background in managing large-scale residential and commercial projects in the US and Europe, the team brings deep expertise in investment, development, and project structuring.

Looking ahead, WUFC will be part of a broader, international multi-club strategy focused on football development. The goal is to create elite-level opportunities and pathways for Australian talent.

With over 40 years’ experience in both public and private real estate sectors, the Kaminski family is well-placed to lead this ambitious project.

For them, combining their global property development experience with football club ownership has been a long-held dream—and WUFC, along with the larger WMG project, offers the perfect way to make that dream a reality in Australia.

Chairman of Western Melbourne Group Jason Sourasis expressed his excitement ahead of the acquisition.

“We are thrilled by the significant investment and commitment from KAM Melbourne,” Mr Sourasis said in a press release.

“It was important to partner with a group that aligned with our values and believed in the vision.

“It has been an intensive 12-month due diligence process, in which KAM Melbourne took the time to truly understand our vision and the role it will play in shaping the needs of a fast-growing community.”

The deal is still pending and will go ahead once it receives the required approvals from Wyndham City, the Australian Professional Leagues (APL), and Football Australia (FA).

Western United and the Western Melbourne Group will provide further comments once the necessary regulatory approves have been finalised.

Superloop Scores Major Goal with Football Australia Partnership

Avatar
Image credit: Football Australia

Football Australia (FA) has today inked a landmark deal with telecommunications heavyweight Superloop (ASX: SLC) in a massive boost for the prestigious Hahn Australia Cup competition.

The telco challenger has secured naming rights as the official category partner for the Cup and also committed to revolutionising the sports broadcast capabilities through cutting-edge AI technology.

Superloop founded in 2014, is an Australian telecommunications company and internet service provider (ISP) that offers high speed connectivity to consumers with NBN deals and new AI connectivity.

The Hahn Australia Cup will benefit enormously from Superloop’s involvement as the telco giant looks to bolster its brand presence among the football market.

The multi-faceted deal will see Superloop deliver bespoke connectivity solutions, including business-grade NBN internet and mobile data services and AI technology cameras distributed to fields around the country.

This will support not just live broadcasts but also real-time collection of match and player statistics.

Football Australia CEO James Johnson described the collaboration as a pivotal moment in FA’s digital transformation.

“In today’s connected world, high-speed, reliable internet infrastructure is paramount. Superloop’s expertise and technology will allow us to deliver a more dynamic and engaging live streaming experience to fans nationwide, while unlocking cost efficiencies and new revenue streams for the sport,” Johnson said via FA official press release.

Already, Darwin Football Stadium has been kitted out with Superloop’s dedicated high-speed NBN connectivity, powering 4K resolution streams of all Men’s and Women’s Premier League fixtures.

The agreement blends well for Football Australia’s recent centralisation of live production and distribution for over 3,500 matches annually, spanning state leagues to flagship national competitions.

Superloop Group Executive for Business & Wholesale, Daisy Stampfer, highlighted the company’s commitment to Australian sport.

“We recognise the transformative power of connectivity in sports broadcasting and are committed to delivering the high-performance network solutions that will power FA’s vision for the future of football streaming.”

“Our exclusive sponsorship of the Hahn Australia Cup and our connectivity partnership with Football Australia underscores our dedication to supporting the growth and innovation of Australian grassroots sport,” Stampfer said via official FA press release.

This is a huge new step for Australian Football at all levels giving all clubs in the country and competitions support with the streamlined viewership nationally to enhance the game at little cost for the clubs.

For businesses such as Superloop, the football community is an untapped industry for them to help develop, market and stand out.

The footballing environment creates great publicity for the company and enduring respect in the community for future endeavours.

The strategic relationship promises a new era of digital engagement with the beautiful game, from suburban pitches to national showcases.

Most Popular Topics

Editor Picks

Send this to a friend