FIFPRO report shows rising concern over safety in men’s football

In nearly every profession, workplace safety is a basic right, supported by regulatory and legal frameworks designed to protect employees from accidents and injuries on the job.

However, for footballers, these basic rights are frequently disregarded, as players face abuse, violence, and threats globally.

A football player’s workplace extends beyond the pitch, where visible acts of violence can also occur, to other areas such as the stadium, changing rooms, bus rides to matches, training grounds, and even their family homes.

A FIFPRO report from November underscores the extent and consequences of fan violence and abuse towards professional male footballers, while proposing measures to enhance workplace safety and safeguard player well-being.

The report titled ‘FIFPRO Men’s Football Workplace Safety Report: The Impact of Violence Towards Footballers in Their Workplace,’ is based on player interviews, a survey of 41 national player unions, and media analyses. The report is supported by an academic research paper authored by Dr. Joel Rookwood, Director of the Sport & Exercise Management degree at University College Dublin.

Although 85 percent of player unions believe that the relationship between fans and players is generally very positive and valuable, 76 percent expressed concern over the growing issue of workplace safety for professional footballers, and 66 percent noted that certain aspects of fan culture have become increasingly violent and abusive in recent years.

The survey results are backed by a Council of Europe committee report, published in November under the Saint-Denis Convention, which states that the number of arrests at sports events, especially in top-tier football leagues, is significant and increasingly problematic.

Particular concerns include the use of flares or projectiles, but violence also extends to players being attacked by pitch invaders or targeted from the stands with verbal abuse, which can be discriminatory or directed at their families. Many instances of abuse remain hidden and unreported, as threats and aggression become increasingly normalised.

Abuse and violence have concerning effects: 88 percent of unions reported that the threat of violence negatively impacts player performance, while 83 percent noted its contribution to mental health issues.

Unions support greater use of technology to identify and deter offenders: 98 percent believe that devices like security scanners and facial recognition would enhance player safety; 88 percent think clubs should do more to ban violent fans, and most agree that additional efforts are needed to engage with fans about how abuse and violence affect player well-being.

One anonymous men’s footballer in the report mentioned the media is complicit because they constantly criticise players, which sets a negative example for others.

Some notable cases include Real Madrid forward Vinicius Jr facing repeated racial abuse on the field, including during a game against Valencia last year in May. Several fans directed racist gestures at the Brazilian player, resulting in Valencia’s stadium being closed for three matches and a €27,000 fine.

The report also mentions an insight into women’s football, while it becomes more professionally globally and fan rivalries intensify, concerns about workplace safety and security are becoming increasingly relevant.

Initial survey results reveal that 34% of unions have observed an increase in workplace violence in women’s football, highlighting the rise of match day safety concerns in the women’s game.

Players, unions, clubs, and legislators have suggested a range of solutions to address violence against players, including enhanced awareness of occupational health and safety in professional football and its application to players, enhanced in-stadium policing, stewarding, and surveillance and Collaboration among key stakeholders.

The report has been created by FIFPRO Player IQ, a player-centric knowledge centre designed to influence decision-making in the football industry to safeguard and enhance the careers and working conditions of professional footballers.

To read the full FIFPRO report, click here.

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TSG Hoffenheim extends partnership with SAP until 2030

TSG Hoffenheim has confirmed a long-term extension of its partnership with SAP, one of the most established and technology-driven sponsorships in German football. The renewed agreement, running through to 2030, will see SAP continue as main sponsor, front-of-shirt partner, and official technology partner — while expanding its involvement across the women’s and academy teams.

This extension highlights the strong commitment from both parties and reinforces the growing importance of tech-focused partnerships in shaping modern football strategy and infrastructure.

Among the Bundesliga’s Longest-Standing Sponsorships

SAP has featured on Hoffenheim’s kits since the 2013/14 season, making it one of the Bundesliga’s three longest-running front-of-shirt sponsors. The expanded deal includes:

  • Continued main sponsorship of the men’s first team
  • Sleeve sponsorship for the TSG Hoffenheim women’s team from the 2025/26 season
  • Shirt sponsorship for the club’s academy sides (U16–U19)
  • Branding on training gear and matchday apparel
  • In-stadium branding, including façade signage and TV-facing boards
  • Naming rights to specific stands and hospitality areas at Hoffenheim’s home ground

Managing Director of Marketing and Sales at TSG Hoffenheim, Tim Jost, underlines the club’s strong commitment to SAP and the future of their joint venture.

“Two strong brands from the region are stepping into the future together. We are delighted to extend our intensive partnership with SAP for the long term.

“SAP’s commitment goes far beyond that of a main and shirt sponsor. SAP’s technical expertise is the basis for our role as an innovation leader. In addition, the extension shows once again that TSG have a loyal partner in SAP, who by agreeing to a long-term extension are sending a strong signal of trust in times of change,” he said via press release.

This renewal comes at a time when stability and strategic partnerships are more important than ever in football sponsorship, especially given evolving economic conditions and club ownership models.

A Broader Partnership Beyond Branding

SAP will continue as Hoffenheim’s official technology partner, providing data integration, analytics, and digital performance tools to support both sporting and business operations.

For Hoffenheim, the agreement extends beyond financial support — SAP’s involvement helps position the club as one of the Bundesliga’s most innovation-driven organisations, with projects spanning player tracking, injury prevention, and fan experience enhancements.

The partnership also reflects a strong regional connection, both SAP and Hoffenheim are based in Baden-Württemberg, fostering shared community values and a regional identity.

A Model of Stability and Regional Collaboration

This extension exemplifies a regionally grounded sponsorship with global impact. SAP, a multinational company with over 108,000 employees, remains a locally rooted partner in Walldorf, just 20 kilometres from Hoffenheim’s home base.

From a commercial standpoint, this ongoing alliance strengthens TSG Hoffenheim’s reputation as a long-term, values-aligned sponsorship platform for premium, tech-focused brands.

Chelsea FC Women Renews Partnership with Škoda UK

Chelsea FC Women has revealed its renewal and expansion of its partnership with Škoda UK, naming the automotive brand as the club’s first-ever Official Back of Shirt Partner.

The renewed agreement will carry through the 2025/26 season and beyond, strengthening a collaboration that first took shape in January 2024. It underscores Škoda’s ongoing commitment to investing in women’s sport.

Under the new sponsorship deal, Škoda’s logo will appear prominently on the back of all Chelsea FC Women matchday kits, beginning with the closing fixtures of the 2024/25 season. The branding launch will align with Chelsea’s historic celebration of a sixth consecutive Barclays Women’s Super League title — a moment of major visibility for both the club and the brand.

Strategic Sponsorship in a Champion Setting

The timing of the extended agreement comes as Chelsea FC Women continues its commanding presence in English football — boasting eight league titles to date and eyeing a domestic treble. Škoda branding will also feature during the Adobe Women’s FA Cup Final at Wembley on 18 May, providing a high-profile platform for national exposure.

Commercial Director at Chelsea FC Women, Giulia Mazzia, highlighted the brand’s alignment with Chelsea FC Women and its broader values.

“To welcome Škoda as our first Official Back of Shirt Partner illustrates our ambition to innovate and integrate partners into our business model.

“Škoda helps us connect with fans locally and globally through both matchday presence and digital content,” she said via press release.

Beyond the Shirt: Mobility, Media and Matchday Moments

Škoda’s joint venture with Chelsea FC Women extends well beyond shirt branding, underscoring a shared commitment to innovation, performance and progress in women’s sport.

As part of the renewed deal, Chelsea Women’s players and staff — including the Women’s Academy — will be supported with vehicles from Škoda’s all-electric Enyaq range and the Kodiaq iV plug-in hybrid. This seamless integration into the team’s day-to-day operations reflects both the practical and symbolic strength of the partnership.

Škoda will also:

  • Continue as title sponsor of the “We Are Chelsea” podcast
  • Deliver exclusive digital content across Chelsea FC Women and Škoda UK channels
  • Drive a Škoda vehicle ahead of the team bus into Stamford Bridge on select matchdays — a symbolic “arrival” moment that adds visual impact and storytelling potential

Amplifying Brand Values Through Women’s Sport

Škoda has long supported women’s sport, particularly through its established ties to professional cycling — including the Tour de France Femmes and the Škoda Cycling Academy. Its growing investment in women’s football through Chelsea FC Women reflects a broader strategy centred on mobility, inclusion and elite performance.

Head of Marketing at Škoda UK, Kirsten Stagg, underscored the shared values at the heart of the collaboration.

“Chelsea Women exemplify many of the core values we hold at Škoda. It’s a privilege to partner with a team that shares our commitment to excellence and community,” she said via press release.

The brand has also welcomed five Chelsea players as official ambassadors, who will feature across digital content, grassroots and community programs, and Škoda’s internal brand initiatives.

Commercial Significance and Industry Context

Škoda’s continued investment in Chelsea FC Women reflects key trends in the evolving sports marketing landscape. With growing fan engagement, the rising value of sponsorship on women’s kits, and brands aligning with purpose-driven clubs, the partnership showcases the shift towards purpose-led collaborations.

Digital-first engagement through podcasts, player content, and matchday activations is central to long-term sponsorship success. Women’s football is quickly becoming a powerful platform for brand storytelling and global visibility.

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