Football Australia bolsters leadership with key new appointments

Football Australia has confirmed the appointments of Briana Harvey as General Manager of the Women’s National Teams and David Mason for the role of General Manager of the Men’s National Teams.

These strategic appointments are part of Football Australia’s ongoing efforts to strengthen and enhance the leadership and management of its national teams, ensuring both the women’s and men’s programs benefit from experienced and dedicated leadership.

Harvey has an extensive background in sports management, having held key roles at prominent organizations such as Hockey Victoria, the Australian Football League, Hawthorn Football Club, and, most recently, at the GWS GIANTS Football Club. Her diverse experience across these major sporting bodies highlights her expertise and leadership capabilities in the field.

Mason’s deep involvement with Australian football stretches back to 1998. Throughout his career, he has held numerous management positions in media and communications, football operations, and club administration at Northern Spirit, Parramatta Power, Sydney FC, and Football Australia.

His extensive experience across these diverse roles has equipped him with a comprehensive understanding of the sport’s landscape, making him a valuable asset in his new role.

For the last seven years, Mason has served as CEO of Manly Warringah Football Association and Manly United FC, one of Australia’s largest football associations. Returning to Football Australia, Mason brings with him a vast reservoir of knowledge in local, regional, and global football.

His experience is complemented by a deep familiarity with Australia’s National Football Teams, positioning him to make significant contributions in his new role.

Beginning on August 12, both Harvey and Mason will take charge of the strategic, operational, and administrative aspects of Football Australia’s Men’s and Women’s National Teams. Their responsibilities will include planning and managing budgets, as well as coordinating overall annual match schedules.

In their roles, they will ensure that all logistical and operational needs are met, driving the success and efficiency of the national teams’ programs.

Their leadership will be pivotal in shaping the future of Australian football on both the national and international stages.

Head of National Teams Gary Moretti expressed his excitement of the designation via press release.

“We are delighted to have secured the services of both Briana and David who as individuals and collectively bring a wealth of industry knowledge to Football Australia,” he said.

“Briana has a strong corporate pedigree with extensive experience within elite level sport. Her background and passion for women’s sport will be an invaluable asset to our National Teams both now and in the future.

“David is a football person and has contributed to the sport at all levels for almost three decades. In addition to his strong football acumen, David brings significant business and operational experience from his highly successful tenure as a CEO within the football industry.

“Along with Andrew McKenzie (General Manager – High Performance), the appointments of Briana and David will strengthen the management and future prospects of our National Teams as we look to create an elite performance and operational environment featuring a world’s best-practice focus.”

CEO of Football Australia James Johnson added how their experience and wealth of knowledge will ensure operation excellence via press release.

“The appointments of Briana and David are strategic moves that align with our vision to enhance the performance and success of our National Teams. Their combined experience and leadership will play a crucial role in ensuring operational excellence, so we remain competitive on the global stage and continue to inspire the next generation of football talent in Australia.”

Football Australia – National Teams Senior Management

Head of National Teams: Gary Moretti
General Manager – Women’s National Teams: Briana Harvey (commencing 12 August)
General Manager – Men’s National Teams: David Mason (commencing 12 August)
General Manager – High Performance: Andrew McKenzie (commenced 10 July)
General Manager – Football Analysis, Data and Insights (to be appointed)

The creation of four new leadership positions within the National Teams underscores Football Australia’s commitment and investment in its Senior and Youth National Teams, as outlined in the XI Principles for the future of Australian Football. Every position plays a critical role in advancing, overseeing, and ensuring the sustained success of all High Performance and National Team programs and initiatives.

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Pignata’s OAM Signals a New Era for Football Administration

In the Australian sporting landscape, administrative longevity is a rare commodity. The burnout rate for executives in the A-Leagues and state federations is notoriously high. It’s driven by the unique friction between commercial imperatives and grassroots politics. Consequently, the awarding of a Medal of the Order of Australia (OAM) to Football Tasmania CEO Tony Pignata is symbolic of more than individual recognition.

Pignata joins PFA founder Brendan Schwab, former Soccer Australia CEO Ian Holmes, and Alen Stajcic on this year’s Australia Day honour roll. However, Pignata offers a distinct blueprint for the modern sports executive. His trajectory moves from the banking sector to the Football Victoria boardroom, through high-pressure A-League franchises, and finally to the developing frontier of Tasmania.

A “Turnaround” Specialist

To understand Pignata’s executive philosophy, observers must look past the A-League. The mechanics of the Victorian Soccer Federation (VSF) in the mid-2000s tell the real story. Following the sudden departure of Damien Bown in 2004, Pignata inherited an organisation in crisis. Then-Chairman Manny Galanos described the body as being “on our hands and knees financially.”

Pignata leveraged a 17-year background in legacy financial institutions including NAB, AXA Australia, and HSBC. He applied corporate discipline to a chaotic sporting balance sheet. His tenure at the VSF (now Football Victoria) restored solvency and aggressively pursued commercial assets.

Pignata’s transition to the A-League demonstrated that these fundamental business principles could scale. His tenure across three clubs showed adaptability to different market conditions. Yet, his legacy remains inextricably linked to a singular, market-shifting transaction: the signing of Alessandro Del Piero.

In 2012, the A-League faced a relevance crisis. At its helm, Pignata executed a high-risk strategy that fundamentally altered the competition’s valuation. The Del Piero acquisition proved the league’s capacity to attract global brand equity. Pignata demonstrated that commercial viability requires bold capital investment backed by operational stability.

Bridging the “Old Soccer” Divide

Crucially, the OAM citation acknowledges a contribution that bridges the often-toxic divide between the “old soccer” NPL system and the “new football” professional era. Pignata is not a corporate outsider. His journey began as a junior at Salesian College and a player for Westall Inter and Box Hill Inter. He featured in the Reserves as the club ascended to the Premier League.

This “proximal” relationship with the grassroots gave him a unique license to operate. Long before the ubiquity of social media, Pignata engaged directly with stakeholders on public fan forums. He understood the importance of monitoring the digital pulse of its supporters when most administrators relied on press releases.

His unique ability to speak the language of both volunteer committee and corporate board drove organisational reforms in Victoria. He oversaw the rebranding to Football Federation Victoria and streamlined the V-League Academy by recruiting Eric Hollingsworth. His move to admit the Australian Institute of Sport (AIS) into the Premier League ensured elite youth talent had a vehicle for competitive match minutes. He prioritised technical development over short-term club politics.

The Tasmanian Mandate

Now 61, Pignata shows no signs of slowing down. His move to Football Tasmania in September 2023 signals a shift in the state’s ambition. Tasmania currently sits at a critical juncture, aggressively lobbying for A-League expansion and the requisite stadium infrastructure.

By appointing Pignata, Football Tasmania signalled to government partners that they are operationally ready for professionalisation. His presence de-risks the expansion proposition. He knows what a viable A-League licence looks like because he’s ran three of them.

His current focus on “high-performance pathways” addresses the state’s most pressing structural deficit: the talent drain to the mainland. Pignata’s mandate is to build an ecosystem where a Tasmanian junior sees a clear line of sight to professional football without leaving the state.

Ultimately, the OAM recognises a career defined by resilience and ROI. Pignata navigated the transition from the semi-pro era to the corporate demands of the A-League. He consistently delivered commercial growth and organisational stability.

“Football is more than a sport… it is a community, a pathway and a powerful connector,” Pignata said upon receiving the honour.

For the industry, Tony Pignata’s OAM is a benchmark. It rewards the “business of winning” off the pitch just as highly as the results on it. As he steers Football Tasmania toward a potential A-League future, the industry watches with interest. The “Pignata Effect” may yet deliver one final, historic expansion victory.

Updated Announcement: NPL Partnerships revealed last week

Read here for a list of the newly-announced partnerships across NPL clubs last week.

 

NPL VIC:

George Cross FC: 

Talent Blue – Providing tailored staffing and recruitment solutions across manufacturing, construction, mining and resources, infrastructure, maintenance and shutdowns. 

 

NPL Queensland:

Gold Coast United:

P3 Recovery – A leading recovery and wellbeing specialist in Australia, P3 Recovery helps its clients stay healthy through treatments such as traditional and infrared saunas, red light therapy and cold plunges. 

Brisbane City:

Suna – Suna Shoes is a family-owned business based in Queensland with over 42 years of experience. They are dedicated to delivering style and innovation through a variety of products.

NPL South Australia:

Campbelltown City:

Macron Adelaide – Adelaide’s exclusive Macron distributor. Macron is a European company operating in technical products, sportswear and accessories for athletes and societies. 

Olympic Industries – Established in 1969, Olympic Industries is a family-run business based in Adelaide. They offer services designing and constructing a variety of buildings, from small sheds to large industrial buildings.

Amadio Wines – Award winning winemakers with a 90-year history. They are located in the northern vineyards of Adelaide, and boast a 320-acre vineyard which helps produce an array of excellent wines. 

Bianco Hire – With over 44 years of experience, Bianco Hire provides an extensive range of portable buildings, toilets, storage containers and temporary fencing options across SA. 

LJ Hooker – One of the largest residential and commercial real estate and sales management services in Australia and New Zealand. Trusted part of the community since 1928.

Solmech – Solmech is a leader in consulting and Utility Infrastructure. They provide services across renewable energy, construction, electrical, water and gas. 

Northpoint Toyota – For several years, Northpoint Toyota has helped the community by providing new vehicle sales, used vehicle sales, finance and servicing help, and genuine parts. 

Rezz Hotel – Established in 1858, Rezz Hotel is a long-trusted part of the community providing excellent stays for customers. It can accommodate entertainment purposes through its gaming lounge, as well as business pods and functions.

 

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