Football Australia calls for $343M to Sustain Women’s Football Boom

Football Australia has called on the NSW Government to establish a decade-long grassroots facilities fund worth up to $343 million, warning that without urgent investment in community infrastructure, the record participation growth driven by the AFC Women’s Asian Cup and the 2023 FIFA Women’s World Cup risks stalling before it takes hold.

The call, made jointly with Football NSW and Northern NSW Football as the CommBank Matildas prepare to contest the Asian Cup Final in Sydney on Saturday, centres on a proposed NSW AFC Women’s Asian Cup Australia 2026 Legacy Fund. The proposal entails annual grant rounds of up to $34 million over ten years, administered by the NSW Office of Sport in collaboration with the state’s two football governing bodies.

The fund would prioritise female-friendly and gender-inclusive changerooms, upgraded lighting and drainage, and improved accessibility across metropolitan, regional and remote communities.

“The shortage of female-friendly changerooms is a particularly critical issue, impacting safe and equitable access to the game,” said Football Australia CEO Martin Kugeler. “Securing its future in NSW requires infrastructure that meets contemporary standards, supports equitable access, and reflects the expectations of the growing number of women and girls participating in the game.”

The Growth and Infrastructure Gap

The case for the fund rests on a participation surge that has significantly outpaced the facilities available to support it. Female participation in NSW football grew by nearly 31 percent between 2022 and 2025, a trajectory accelerated by the 2023 World Cup and now further strengthened by a home Asian Cup that has drawn more than 260,000 attendees to NSW venues alone, including over 25,000 interstate and international visitors. The tournament is forecast to contribute an estimated $260 million in national economic output.

Independent analysis commissioned by the three football bodies found that NSW currently requires a ten-year infrastructure plan to adequately bridge what they describe as a facilities gap: the distance between the current condition of community grounds and the standard required to keep pace with demand.

Football NSW CEO John Tsatsimas said the problem was structural and long-standing. “Historically, established and aging facilities do not cater for all-gender use, which doesn’t support growing participation by women and girls,” he said. “Across NSW, fields currently lose around 34 percent of their capacity due to playing field conditions- issues including lack of functional drainage infrastructure, insufficient lighting, and no irrigation or substandard below-ground infrastructure.”

Clubs unable to meet demand are turning players away. Facilities without adequate changerooms are effectively telling women and girls that the game was not built with them in mind, because in many cases, it wasn’t.

“Many clubs are struggling to keep pace, with outdated and inadequate infrastructure limiting opportunities for women and girls,” Kugeler said.

Regional communities bearing the pressure

The infrastructure deficit is not evenly distributed. Northern NSW Football CEO Peter Haynes said participation across the region was at record levels and still rising, but that the rate of growth had exposed how far government investment had fallen behind.

“The demand is not coming, it’s already here,” Haynes said. “More players, more teams, more competitions, but without the infrastructure and support to match, that growth becomes increasingly difficult to sustain.”

Haynes pointed to the particular pressure on regional communities, where the boom in women’s and girls’ football has been pronounced, but facilities have historically received less investment than metropolitan areas. “We have the players, the passion and the momentum,” he said. “What we need now is the long-term investment to ensure women’s football not only grows but thrives for generations to come.”

The equity dimension of that argument is difficult to overstate. Access to safe, functional sporting facilities is not evenly distributed across income levels or geography, and the communities most likely to be underserved are often those where participation growth has been most significant.

Legacy beyond the tournament

The timing of the call is deliberate. Major sporting events generate participation surges that are well documented, and equally well documented is the tendency for those surges to dissipate when the infrastructure to sustain them is not in place. Football Australia’s pitch to the NSW Government is an argument that the Asian Cup’s legacy should be measured not in ticket sales or television audiences but in the number of women and girls still playing five and ten years from now.

“The legacy of the AFC Women’s Asian Cup 2026 should endure well beyond the conclusion of the tournament,” Kugeler said. “Women’s sport, and football in particular, are essential to building a more equal, healthy and inclusive society.”

The NSW Government has not yet responded to the fund proposal. The Asian Cup Final took place at Stadium Australia last Saturday.

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Bentleigh Greens and Metricon Bring Local Business Community Together Through Networking Initiative

Bentleigh Greens FC has reinforced its commitment to supporting its community beyond football, partnering with Metricon Homes to host a business networking evening designed to strengthen relationships between local businesses, sponsors and club stakeholders.

 

A unique setting for meaningful connections

Held inside one of Metricon’s display homes, the Bentleigh Greens Business Networking Night welcomed around 60 local business owners, club partners and community leaders for an evening focused on connection, collaboration and knowledge sharing.

Rather than a traditional function space, Metricon opened the doors of one of its display homes, creating a unique networking environment that highlighted how the space could be transformed into a premium venue while providing guests with a relaxed setting to build professional relationships.

The event reflects a growing trend across community football, where clubs are increasingly positioning themselves as platforms for business engagement and local economic development, alongside their role in delivering participation opportunities on the pitch.

Guests also heard from strategic futurist Marcus Barber, who delivered a presentation examining the growing influence of artificial intelligence on modern business. His insights encouraged attendees to consider how emerging technologies are reshaping industries and the importance of preparing for future change.

 

Creating value beyond sponsorship

While commercial outcomes were never the primary objective, the evening was designed to create long-term value by fostering meaningful relationships between businesses connected to the Bentleigh Greens community.

Early feedback has been overwhelmingly positive, with several attendees already establishing new contacts and beginning discussions around potential collaborations.

The initiative also highlights Metricon’s broader commitment to supporting local communities beyond residential construction. By partnering with Bentleigh Greens and providing the venue, the company helped facilitate an event that encouraged learning, networking and stronger community connections.

 

Football clubs as community business hubs

For community football clubs, initiatives such as these demonstrate how partnerships can extend beyond traditional sponsorship models. By creating opportunities for local businesses to engage with one another, clubs can strengthen their commercial networks while delivering tangible value to sponsors and the wider community.

As football clubs continue to explore new ways of engaging stakeholders off the field, events like the Bentleigh Greens Business Networking Night illustrate how sport can serve as a catalyst for meaningful business relationships and long-term community growth.

Football NSW builds life‑saving network as cardiac safety push expands

Football NSW has distributed 20 defibrillators to associations and regional clubs through its Every Beat Matters campaign, part of a broader push to improve cardiac emergency preparedness across the state’s football network.

Sixteen of the devices were presented to participating associations at the inaugural Football NSW Association Championships in Mudgee. A further four went to regional clubs: Cowra and District Soccer Club, Westside Panthers, Yerrinbool Bargo Soccer Club and Narooma Football Club.

The rollout builds on the Heartbeat of Sport AED Mapping Project, which is mapping defibrillator placement at sporting facilities across NSW with funding from the Minns Labor Government. Twelve football associations have joined the effort, including Eastern Suburbs, Manly Warringah, Granville, Southern Districts, Nepean, Northern Suburbs, Football Canterbury, Bankstown, Hills, Sutherland Shire, North West Sydney Football and Football South Coast.

Data collected through the mapping project is being fed into NSW Ambulance’s GoodSAM emergency response system and NSW Health’s public AED map, enabling first responders to locate nearby defibrillators in real time.

The initiative responds to a gap that had gone largely unexamined. More than 2,400 defibrillators have been deployed across NSW sports facilities through the Local Sport Defibrillator Grant Program, which offers grants of up to $3,000 to eligible organisations. But a device not registered in emergency response systems provides significantly less value than one that is accurately mapped and immediately locatable.

The urgency is not abstract. At Doyalson Wyee Football Club, a 70‑year‑old player survived a sudden on‑field cardiac arrest because an AED was available on site. Survival rates drop by about 10 per cent for every minute without defibrillation.

Football NSW is also establishing a long‑term defibrillator register to track equipment distribution, access and maintenance across all 636 clubs and 31 associations. The Every Beat Matters campaign, supported by Toyota and St John Ambulance, aims to raise about $240,000 through a raffle to fund an initial rollout of 65 defibrillators to clubs currently without access, prioritising regional and lower socio‑economic areas.

The #HeartHealthMatters Program is delivering CPR and AED familiarisation training to sporting organisations, with a particular focus on regional communities where ambulance response times are often longer and volunteer bases smaller.

The ambition, in the words of project organisers, is straightforward: that no preventable death occurs on a football ground because the right equipment was not there, or could not be found.

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