Football Australia calls for $343M to Sustain Women’s Football Boom

Football Australia has called on the NSW Government to establish a decade-long grassroots facilities fund worth up to $343 million, warning that without urgent investment in community infrastructure, the record participation growth driven by the AFC Women’s Asian Cup and the 2023 FIFA Women’s World Cup risks stalling before it takes hold.

The call, made jointly with Football NSW and Northern NSW Football as the CommBank Matildas prepare to contest the Asian Cup Final in Sydney on Saturday, centres on a proposed NSW AFC Women’s Asian Cup Australia 2026 Legacy Fund. The proposal entails annual grant rounds of up to $34 million over ten years, administered by the NSW Office of Sport in collaboration with the state’s two football governing bodies.

The fund would prioritise female-friendly and gender-inclusive changerooms, upgraded lighting and drainage, and improved accessibility across metropolitan, regional and remote communities.

“The shortage of female-friendly changerooms is a particularly critical issue, impacting safe and equitable access to the game,” said Football Australia CEO Martin Kugeler. “Securing its future in NSW requires infrastructure that meets contemporary standards, supports equitable access, and reflects the expectations of the growing number of women and girls participating in the game.”

The Growth and Infrastructure Gap

The case for the fund rests on a participation surge that has significantly outpaced the facilities available to support it. Female participation in NSW football grew by nearly 31 percent between 2022 and 2025, a trajectory accelerated by the 2023 World Cup and now further strengthened by a home Asian Cup that has drawn more than 260,000 attendees to NSW venues alone, including over 25,000 interstate and international visitors. The tournament is forecast to contribute an estimated $260 million in national economic output.

Independent analysis commissioned by the three football bodies found that NSW currently requires a ten-year infrastructure plan to adequately bridge what they describe as a facilities gap: the distance between the current condition of community grounds and the standard required to keep pace with demand.

Football NSW CEO John Tsatsimas said the problem was structural and long-standing. “Historically, established and aging facilities do not cater for all-gender use, which doesn’t support growing participation by women and girls,” he said. “Across NSW, fields currently lose around 34 percent of their capacity due to playing field conditions- issues including lack of functional drainage infrastructure, insufficient lighting, and no irrigation or substandard below-ground infrastructure.”

Clubs unable to meet demand are turning players away. Facilities without adequate changerooms are effectively telling women and girls that the game was not built with them in mind, because in many cases, it wasn’t.

“Many clubs are struggling to keep pace, with outdated and inadequate infrastructure limiting opportunities for women and girls,” Kugeler said.

Regional communities bearing the pressure

The infrastructure deficit is not evenly distributed. Northern NSW Football CEO Peter Haynes said participation across the region was at record levels and still rising, but that the rate of growth had exposed how far government investment had fallen behind.

“The demand is not coming, it’s already here,” Haynes said. “More players, more teams, more competitions, but without the infrastructure and support to match, that growth becomes increasingly difficult to sustain.”

Haynes pointed to the particular pressure on regional communities, where the boom in women’s and girls’ football has been pronounced, but facilities have historically received less investment than metropolitan areas. “We have the players, the passion and the momentum,” he said. “What we need now is the long-term investment to ensure women’s football not only grows but thrives for generations to come.”

The equity dimension of that argument is difficult to overstate. Access to safe, functional sporting facilities is not evenly distributed across income levels or geography, and the communities most likely to be underserved are often those where participation growth has been most significant.

Legacy beyond the tournament

The timing of the call is deliberate. Major sporting events generate participation surges that are well documented, and equally well documented is the tendency for those surges to dissipate when the infrastructure to sustain them is not in place. Football Australia’s pitch to the NSW Government is an argument that the Asian Cup’s legacy should be measured not in ticket sales or television audiences but in the number of women and girls still playing five and ten years from now.

“The legacy of the AFC Women’s Asian Cup 2026 should endure well beyond the conclusion of the tournament,” Kugeler said. “Women’s sport, and football in particular, are essential to building a more equal, healthy and inclusive society.”

The NSW Government has not yet responded to the fund proposal. The Asian Cup Final took place at Stadium Australia last Saturday.

Previous ArticleNext Article

Football NSW releases $600,000 towards Grassroots Grants to meet Participation Pressure

The Victorian State Government has announced new grants and funding for 11 new community infrastructure projects for local football clubs, totalling $3.8 million.

Sixty-five football clubs across New South Wales have secured a combined total of nearly $600,000 in funding through the NSW Office of Sport’s Local Sports Grant Program. It follows as a result of Football NSW’s scale of demand for community sport support and the growing pressure on clubs struggling to keep pace with surging participation.

The grants, covering 69 individual projects across the Football NSW footprint, will fund facility upgrades, equipment purchases, participation programs and accessibility improvements: the unglamorous but essential infrastructure that determines whether community clubs can function at the level their members require.

The Local Sports Grant Program made up to $4.65 million available statewide in 2025, with $50,000 allocated to each electoral district and individual grants capped at $20,000. Football’s share of nearly $600,000 reflects the sport’s status as the largest participation code in NSW, and the degree to which that status has not always been matched by corresponding investment in the facilities and resources required to sustain it.

Volunteers carrying an unsustainable load

The announcement arrives against a backdrop of mounting pressure on the volunteer workforce that keeps community football operational. Across NSW, thousands of volunteers dedicate significant unpaid time each week to administration, ground preparation, canteen operation and the logistical demands of running competitive junior and senior programs. As participation numbers climb, driven in part by the sustained visibility of the AFC Women’s Asian Cup and the legacy of the 2023 FIFA Women’s World Cup, those demands have intensified without a corresponding increase in the resources available to meet them.

“As the largest participation sport in NSW it is pleasing to see almost $600,000 will be reinvested back into supporting our players, coaches, referees and volunteers to improve the football experience across our community clubs,” said Helen Armson, Football NSW’s Group Head of Strategic Partnerships and Corporate Affairs.

The equity dimension

The distribution of the grants across 65 clubs and 69 projects also speaks to the geographic breadth of football’s footprint in NSW, and to the uneven distribution of resources that has historically characterised community sport in this country. Clubs in outer metropolitan and regional areas tend to operate with smaller budgets, older facilities and thinner volunteer bases than their inner-city counterparts. Grant programs structured around electoral allocation, rather than club size or existing resource base, provide a degree of equity that market-driven funding cannot.

The kinds of projects funded under this program disproportionately benefit clubs serving communities where the barriers to participation are highest. A club that cannot offer adequate facilities or equipment is a club that turns players away, often without intending to.

Football NSW has used the announcement to call on the NSW Government to maintain and extend its investment in the sport. “We urge the government to continue to invest in football,” Armson said, in the midst for a nation-wide push for a $343 million decade-long infrastructure fund to address the facilities gap across the state.

The nearly $600,000 secured through this round is meaningful. Against the scale of what is needed, it is also a measure of how far the investment still has to go.

Football NSW supports Female Coaches CPD as Women’s Football Surges

Football NSW has used the platform of the AFC Women’s Asian Cup to deliver a targeted professional development workshop for female coaches, bringing together scholarship recipients for an evening of structured learning and direct engagement with elite women’s football.

Held at ACPE last month, the session was open to female coaches who received C or B Diploma scholarships through Football NSW in 2025. Coaching accreditation carries a financial cost that disproportionately affects women, who are less likely to have their development subsidised by clubs or associations operating in underfunded community football environments. Scholarship access changes that equation at the point where many women exit the pathway.

Facilitated by Football NSW Coach Development Coordinator Bronwyn Kiceec, the workshop focused on goal scoring trends from the tournament’s group stage, with coaches analysing attacking patterns and exploring how those insights could translate into their own environments. The group then attended the quarter-final between South Korea and Uzbekistan at Stadium Australia.

The structure of the evening mattered as much as its content. Female coaches in community football rarely have access to elite competition environments as a professional resource. The gap between the level at which most women coach and the level at which the game is analysed and discussed tends to reinforce itself. Placing scholarship recipients inside a major tournament, as participants rather than spectators, closes that gap in a way that a classroom session cannot.

Female coaches remain significantly underrepresented across all levels of the game in Australia. The pipeline that will change that depends not only on accreditation access but on the professional networks, peer relationships and exposure to elite environments that male coaches have historically taken for granted.

The workshop forms part of Football NSW’s ongoing commitment to developing female coaches through scholarships and structured learning opportunities.

Most Popular Topics

Editor Picks

Send this to a friend