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For the 2024/25 Premier League season, Liverpool FC have made sure to hit the ground running under new manager Arne Slot by teaming up with Husqvarna in an official groundskeeping partnership.

The multi-year global agreement was struck in July, where Husqvarna – a market leader in innovative and high-quality products and services for shaping green spaces in parks, forests and gardens – is with one of the world’s most historic and famous football clubs in Liverpool FC.

By being the official groundskeeping partner of Liverpool FC, the Merseyside outfit will be treated to pristine playing conditions at training and gameday in a collaboration that is the first of its kind for both organisations.

Liverpool has already been using Husqvarna’s robotic mowers since 2021, maintaining high quality standards across the AXA Training Centre, and AXA Melwood Training Centre.

This partnership will see Husqvarna provide the very best state-of-the-art equipment and innovative solutions for the Ground Management team at Liverpool FC, to maintain elite playing surfaces and its upkeep for all men’s and women’s teams.

Yvette Henshall-Bell, President Europe, Forest & Garden Division at Husqvarna, has been one of the key people to orchestrate the deal.

From the conversations that were had between Husqvarna’s Head Office in Sweden and linking up with the team in the UK, it made a logical partnership become a reality.

“Through this partnership, Husqvarna’s state-of-the-art equipment and innovative solutions will be more deeply integrated into LFC’s groundskeeping teams’ daily routines and pitch upkeep, making it a key part of creating and maintaining optimal conditions for elite level playing and training,” Henshall-Bell told Soccerscene.

“In addition, with the collaboration, Husqvarna looks forward to learning from some of the best groundskeepers in the world – enhancing our offer even further.”

Liverpool FC fans attending home matches at Anfield are also given a glimpse of what they can expect to see when they host Brentford on Matchday 2 of the Premier League.

“LFC will help raise Husqvarna’s global profile through bespoke content and activations using its award-winning social platforms, which enjoy a combined global following of 186 million,” Spence said.

“Additionally, Husqvarna branding will also be featured on the digital LED boards during matches, reaching over 400 million TV viewers per season around the world, enhancing Husqvarna’s brand visibility and awareness on a truly global scale.”

As a global brand, Husqvarna products are sold in more than 100 countries around the world. This includes Australia, where Liverpool FC have tapped into an International Academy in the country.

“As the partnership has only just been announced, we are currently scoping out what our local Australian activation looks like,” Vienna Spence, Marketing Manager for Husqvarna’s Brand Division Australia said.

Visit Husqvarna’s Australian-based website for the latest products and offers by clicking the link here.