Western United have announced Genius Childcare as a Platinum Partner for the 2021/22 Isuzu UTE A-League Men season.
Genius Childcare is an innovative early learning centre for pre-school aged children, embodying United’s ‘Future is Now’ motto by teaching young kids fundamental life skills to take into the rest of their lives.
Genius Childcare is committed to educating children about all-important, contemporary issues in society. Genius seeks to form an early connection with the environment, encouraging children to be mindful of their surroundings and how to take care of them.
Genius also champions diversity, positive relationships and health and wellbeing of all children in its care, forming social skills and respectful relationships at an early age.
Western United CEO Chris Pehlivanis noted the alignment in both organisations’ values and was excited to see Genius join the United family.
“This is a really important partnership where we have found a natural alignment in our values and our shared plans for the future of Melbourne’s west,” he said.
“Both Genius Childcare and Western United are organisations that promote learning, growth and diversity. We want to support Genius Childcare in their expansion into the west of Melbourne as it is a community that is close to our heart and the people of the west are part of our DNA.
“The partnership with Genius is not only about today but it’s about what we can achieve together in the future.”
Genius Childcare Head of Marketing Kate Balme looked forward to the organisation growing alongside Western United and becoming part of the Club’s community efforts.
“We know all the great work that Western United does with communities, schools and clubs and we’re really excited to play a part,” she said.
“Our centre footprint is constantly expanding and we really identify with Western United’s ethos of growth and looking ahead to the future. I think our organisations will be great for each other and we can’t wait to get to work.”
With 30 centres currently operating across five Australian states, Genius is looking to add new venues across the West of Victoria, further enhancing Western United’s commitment to its heartland.
Genius Childcare will sponsor United’s Fan Friday promotions for the season, as well as contributing to innovative and engaging fan content on the Club’s owned platforms.