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Western United announce Genius Childcare as Platinum Partner
Western United have announced Genius Childcare as a Platinum Partner for the 2021/22 Isuzu UTE A-League Men season.
Genius Childcare is an innovative early learning centre for pre-school aged children, embodying United’s ‘Future is Now’ motto by teaching young kids fundamental life skills to take into the rest of their lives.
Genius Childcare is committed to educating children about all-important, contemporary issues in society. Genius seeks to form an early connection with the environment, encouraging children to be mindful of their surroundings and how to take care of them.
Genius also champions diversity, positive relationships and health and wellbeing of all children in its care, forming social skills and respectful relationships at an early age.
Western United CEO Chris Pehlivanis noted the alignment in both organisations’ values and was excited to see Genius join the United family.
“This is a really important partnership where we have found a natural alignment in our values and our shared plans for the future of Melbourne’s west,” he said.
“Both Genius Childcare and Western United are organisations that promote learning, growth and diversity. We want to support Genius Childcare in their expansion into the west of Melbourne as it is a community that is close to our heart and the people of the west are part of our DNA.
“The partnership with Genius is not only about today but it’s about what we can achieve together in the future.”
Genius Childcare Head of Marketing Kate Balme looked forward to the organisation growing alongside Western United and becoming part of the Club’s community efforts.
“We know all the great work that Western United does with communities, schools and clubs and we’re really excited to play a part,” she said.
“Our centre footprint is constantly expanding and we really identify with Western United’s ethos of growth and looking ahead to the future. I think our organisations will be great for each other and we can’t wait to get to work.”
With 30 centres currently operating across five Australian states, Genius is looking to add new venues across the West of Victoria, further enhancing Western United’s commitment to its heartland.
Genius Childcare will sponsor United’s Fan Friday promotions for the season, as well as contributing to innovative and engaging fan content on the Club’s owned platforms.
South Australian football clubs can tap into another round of government support, with the Active Club Program offering grants of up to $3,000 to help clubs improve participation and strengthen their local communities. The Office for Recreation, Sport and Racing (ORSR) opened its new round of funding on the 28th of August. Clubs have until midday on Wednesday, 14 October 2026 to apply.
The grassroots benefits
The South Australian Government has allocated $1.448 million to the round. Clubs with fewer than 100 members can receive $1,500. Clubs with 100 or more members can receive $3,000. The program targets grassroots sport, including football. It helps clubs purchase equipment and resources that make participation easier and more affordable.
Football clubs can use the funding for sporting equipment, uniforms and protective gear. They can also fund playing venue maintenance equipment, professional development, medical equipment and training. The program also supports projects that improve inclusion. Clubs can use grants for positive health initiatives and hardship subsidies. These measures can help remove barriers that stop people from playing sport.
That focus creates opportunities for football clubs to support more women and girls. It can also help clubs create more welcoming environments for players of different ages and backgrounds. Water and energy efficiency also form part of the program. Clubs can fund eligible initiatives that reduce water use or improve energy efficiency. That could prove particularly valuable for football clubs managing local playing venues and facilities. The program also allows minor club infrastructure upgrades and technology that directly supports participation or club sustainability.
Who is eligible?
To qualify, a club must operate as a not-for-profit sport or active recreation organisation in South Australia. It must have at least 20 members and have operated for at least 12 months.
ORSR will also consider a club’s participation profile when assessing applications. The assessment looks at female and male junior and senior participation, alongside factors such as the club’s affiliation and when it last received Active Club Program funding.
How to apply
The funding can make a direct difference at grassroots level. In the previous round, 558 South Australian clubs shared more than $1.4 million. The government says the investment helped clubs meet essential costs while supporting participation and inclusion.
For football, that support can stretch beyond the playing field. Stronger clubs create more opportunities for players, coaches and volunteers. They also provide places where people can build connections and stay active. Applications for Round 56 will be screened in November, assessed in December, with clubs notified in January 2027.
To learn more about the South Australian Active Club Program, visit their website.
If you’ve ever sat through a club’s end-of-season review, you’ll know the drill. A coach pulls out a folder of notes, someone half-remembers what a player was like back in Round 3 and a parent quietly wonders what they actually got for their rego fees beyond a team photo. Football club platform Majestri says it has a fix for that, and it’s built directly into its Player Assessment module.
Why clubs bother assessing players in the first place
According to Majestri, clubs run player assessments for one of three reasons – usually more than one at once. Some are chasing genuine development, using the data to lift the level across their high-performance squads. Others are after a fairer way to pick teams, putting every player on the same measurable scale so selection is based on evidence rather than a coach’s gut feel about who “looks the part.” And for clubs operating under a Football Australia or state federation licence, assessments at set intervals often aren’t optional – they’re a compliance requirement, with the paperwork to prove it when asked.
Whatever the motivation, Majestri’s pitch is the same: don’t let that assessment data die in a spreadsheet on someone’s laptop.
Build your own assessment, your way
There’s no one-size-fits-all template here. The Assessment Designer lets technical directors set their own criteria, sort them into whatever categories their coaching staff already use – think core skills, possession, defending, attacking – and decide what each point on the rating scale actually means. Crucially, every criterion also gets a comment field, because a bare number rarely tells the full story of a player’s development.
The Assessment Module Builder, showing an NPL Juniors assessment with a 1-10 rating scale banded from under performing through to excelling and role-specific criteria grouped into core skills, possession, defending and attacking. Source: Majestri.
Build it once and it’s reusable every time that assessment cycle comes around, so every player and every coach – is working off the same yardstick.
Something for the parents to actually take home
One of the more relatable pain points Majestri is targeting: most families never see much tangible return from a season of fees beyond a team photo. Player Assessment addresses that with report cards – colour-coded against the same scale coaches used, grouped by category with averages calculated automatically, and delivered as a PDF or an interactive web page a parent can read without needing a coaching badge themselves.
A report card for an under-15 player, colour-coded from under performing to excelling, with a score for every criterion and a group average across core skills, possession, defending and attacking. Source: Majestri.
Turning the numbers into something useful
The real value, though, sits in what Majestri calls the Player Analysis Lab. This is where clubs can plot a player against their team-mates or an entire age group across two categories at once, spotting clusters and outliers at a glance. Every score gets read against the group average – so a “7” actually means something in context – and clubs can report at the broad category level or drill into individual fields underneath. The results can be filtered down and exported for selection meetings or grading purposes.
The Player Analysis Lab comparing seven players across under-15 and under-16 squads, with a scatter plot, a sortable table of scores against the player average, and controls for choosing which categories and fields to report on. Source: Majestri.
The admin side nobody enjoys, made easier
Beyond the flashy analytics, there’s a practical layer built for the volunteers actually running the process:
Sweep monitoring – a quick view of which assessments are done and which are still outstanding, organised into defined assessment periods so progress can be tracked against peers.
Individual development plans – every player gets a personalised plan, and clubs can group common improvement areas to run cross-team training sessions that lift the whole club rather than just one squad.
Access control – coaches and technical staff can only see assessments for the teams they’re responsible for, and completed assessments are only visible to people linked to that player’s registration.
“Hard numbers to draw on when you review coaching staff and curriculum – and something tangible for the players and parents who pay the fees.” – Majestri
The bigger picture
Majestri frames all of this as sitting on top of the club’s own data – assessment results live on each player’s profile inside the platform rather than in a spreadsheet that walks out the door when a technical director moves on. For committees, it also means hard numbers to lean on when reviewing coaching staff or curriculum, rather than relying on anecdote.
It’s a fairly clear read on where club administration software is heading: less about digitising paperwork for its own sake, and more about making the data clubs already collect actually work for player development, team selection and compliance without adding to the workload of the volunteers who run the show.
