Football NSW promotes health with Optimise Sports Physiotherapy & Performance

Optimise Sports Physiotherapy & Performance

Football NSW has announced Optimise as its official physiotherapy and strength & conditioning supplier. This deal will help to support the health all registered NSW footballers from grassroots to elite players.

Optimise is headed by physiotherapist Chris El-Hayek who also leads the physiotherapy department at the Football NSW Institute and Talent Support Program. Optimise is based out of Sydney’s Valentine Sports Park and offers a wide range of services, with services particularly tailored towards high performance football players.

Some of the services offered by Optimise include injury & rehabilitation, pre & post surgery rehabilitation, injury screening, and sport massages. By having such a comprehensive physiotherapy partner, Football NSW will be helping members to not only be taken care of following injuries but the speciality of Optimise will help prevent players from being injured through their expert preventative care. This is something sure to benefit NSW footballers at all levels and allow them to perform and enjoy football to the standard they deserve.

Speaking on the new deal, Optimise founder and owner Chris El-Hayek expressed his delight in being partnered with his states football governing body.

“I am excited and honoured to partner with Football NSW in optimising health care for grassroots and elite footballers,” he said via press release.

Football NSW CEO John Tsatsimas also welcomed in the new deal.

“We are thrilled to be partnering with Optimise Sports Physiotherapy and Performance,” he said via press release.

“Chris is a talented practitioner who has a thorough understanding of football and we’re looking forward to working with him over the coming years.”

Chris El-Hayek is a specialist in football currently holding a FA/AFC ‘B’ Licence and is undergoing the process of completing his ‘A’ licence. He also works as the head strength and conditioning coach for Football NSW State Teams competing at the National Youth Championships, as well as the for the National Training Centre Challenge Women’s U18s.

Therefore, owing to his significant industry experience it is no wonder that Football NSW has chosen to partner with this exciting new and emerging business. It is clear that with Optimise NSW football will be able to recover better and player harder than before something that shall be of great benefit as Football in Australia enters its new season.

To sweeten the deal for players, Optimise has offered all registered Football NSW participants a 10% discount on initial consultations until the end of September.

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Shepparton Cup – Victoria’s biggest junior football tournament – set for 2026 edition

Victoria’s largest junior football tournament is set to kick off in style as the Shepparton Cup returns for 2026. With age groups from under-sevens through to under-17s, the Shepparton Cup welcomes players of all genders and abilities as the perfect way to end the 2026 club season.

The tournament kicks off on the 23rd of October with an Olympic-style opening ceremony. The 2025 edition saw 385 teams and 4,600 players take to the pitch across both Liga and Copa Divisions. The Liga Division is for grassroots teams of all abilities who want a fun competitive experience; the Liga Division is for NPL and state league teams who will compete in a competitive carnival.

Rolando Navas, Managing Director of Sports Group Melbourne, says the tournament is not only beneficial for young players but also for the community of Shepparton.

“The Shepparton Cup is a great opportunity for families and the wider Shepparton community to embrace the regional community and provide a platform for young players to participate and experience a competitive and fun three day festival of football.”

The 2026 Shepparton Cup will be held from 23rd to 25th October 2026 at Shepparton Sports City. For more information about the Shepparton Cup, click the link here.

Australian Sports Group reveals ambitious blueprint for Canberra United

New Canberra United owners, Australian Sports Group, have outlined an ambitious investment blueprint for the future of the club.

The plans centre around strengthening the club’s foundations, establishing elite academy pathways, and the introduction of an A-League Men’s team. More broadly, it aims to create a stronger football ecosystem that connects players, clubs and communities across the Australian Capital Territory.

A key pillar of the strategy is the development of an elite academy. The proposed pathways will create opportunities for emerging talent to progress towards professional football, strengthening the connection between grassroots participation and the elite game. The academy would form an important foundation for the proposed A-League Men’s team. ASG are targeting an entry into the Men’s competition from 2028/29, pending required process.

The introduction of a men’s team would expand the club’s professional offering and create additional opportunities for players, coaches and football staff. It would also give local talent a clearer pathway towards senior football without having to leave the region.

Infrastructure investment is another central component of the blueprint. The group plans to improve football facilities and secure a long-term home for the club. These developments would support the women’s program while laying the groundwork for future expansion.

The strategy also prioritises stronger engagement across the ACT football community. The ownership group plans to work with local stakeholders and government to align the club’s growth with broader priorities for sport and community development.

The immediate focus remains on stabilising the women’s program and building the structures needed for long-term success. This approach provides a foundation for the club to expand its operations while maintaining its existing identity and community connections.

The investment blueprint signals a broader ambition for Canberra United. By combining elite player development, improved infrastructure and the potential introduction of a men’s team, the group aims to establish a sustainable professional football model for the capital. The vision positions Canberra United as a platform for growth across the region, with a pathway to connect grassroots participation, academy development and professional competition.

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