Football NSW updated Girls’ and Women’s Competitions

Football NSW has worked through their 2024 Player Development Review and used it as a guide to improve its women’s and girls’ competitions and development programs for the coming seasons.

From 23 members and stakeholders’ meetings and 1,490 survey responses they have outlined six major adaptations for the following seasons in the 2025-26 competition and technical changes:

  1. Maintain the current numbers within Girls’ / Women’s Competitions, two tiers of 14 Clubs.
  2. Expand the Girls’ Youth League Two to include Under 18s, aligning the leagues
  3. Women’s Reserve Grade & U20s to become Under 23s (plus 4 overage players per match card team sheet)
  4. Decoupling of Girls’ Youth League & Women’s Senior Competitions
  5. Implementation of Club Standards across Girls’ Youth Leagues (two-year licence period)
  6. Dissolution of the Football NSW Institute program & introduction of the ‘Future Sapphires’ programs.

On top of this, the Football NSW Institute program, open since 2013, will close operations at the end of the 2024 season.

An interesting take from Football NSW given the amount of talent that has been produced by the program including prominent Matildas.

Though Football NSW does point out that with the rise in player numbers in grassroots football and female engagement across NSW and the massive investment from clubs through all levels in girls’ development.

The institute now could be observed as obsolete due to the size of the women’s game in NSW.

The closure of the Institute will free the association to concentrate on ensuring Club accountability, competition regulation and capability building across all participant groups (e.g. coaches, referees, technical directors).

The development and playing opportunities for girls and women are now placed predominantly in the player pathway programs of 4 A league clubs (Central Coast Mariners, Macarthur FC, Newcastle Jets FC and West Sydney Wanderers FC).

The idea is that the implementation of Club Standards and Benchmarking Framework, alongside Football NSW mechanisms of support, will streamline the delivery of extensive girls’ and women’s high-performance programs in NSW.

The Football NSW-led talented player pathway, underpinned by Club programs, the Talent Support Program (TSP) and the Talent Development Scheme (TDS) matches in conjunction with Football Australia.

These clubs are set to participate in the 2025/2026 Football NSW Girls’ Youth Leagues and Senior Women’s Competitions (NPL Women’s and League One Women’s).

Football NSW’s joint activities with these clubs will give players more opportunities at higher levels for girls and women’s players than Football NSW has done before.

With this Football NSW has also announced the ‘Future Sapphires’ program in 2025. A 40-week program for players across the Under 15, Under 16 & Under 18 age grades.

Some major goals of this new program include:

  • 75% retention rate
  • 45% of national representatives from NSW
  • 25% increase in Female coaches and managers

This development shows a massive change in the NSW Football system for girls’ development and women’s competitive football.

This bold strategy is more than possible to achieve growth in NSW’s women’s football if the strategies are met and the support continues.

Exciting times lie ahead for female football in NSW.

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Preston Lions FC Promote Sponsor Branding Space

Preston Lions Football Club have begun advertising available branding space for new, interested corporate sponsors during the Australian Championship season.

The club is encouraging companies to become new club sponsors by incentivising branding exposure when Australian Championship matches are played on Preston grounds, with three days until the season starts.

The exclusive opportunities being promoted include media wall TV exposure, Top of Pavillion signage, signage on the Hill Marquees, Pavillion Bar Naming Rights, and flag signage behind the goal.

Quoted in the post, the club stated SBS Sport has 1.6 million followers on their socials in addition to the 12.4 million registered users for SBS On Demand.

Besides branding on kits, corporate promotions for club members and fans, and other engagement, sponsor advertising shown on television provides free promotion of the business to a larger audience.

However, comparing the local and Victoria-wide businesses as well as the Hon. Nathan Lambert MP, the exact amount of publicity and further new and returning customers varies.

Furthermore, already existing sponsors who do not have their branding viable to the cameras will miss out on the coverage.

Preston Lions FC are also advertising for any interested sponsors to aid the club for the next season.

The club will be playing against NWS Spirit at Genis Steel Stadium on the 11th of October, in the first match of the Australian Championship.

SBS is the Home for the Australian Championship

Last month, Australian Championship and the Special Broadcasting Service announced their partnership to broadcast all Australian Championship season matches for two years, which brings free-to-air sports programs back on Australian television.

SBS Sport Director, Ken Shipp promoted SBS’ identity which aligns with football.

“As the spiritual home of football in Australia, SBS is the natural home for the Australian Championship, an aspirational competition that will create a pathway for many of Australia’s brightest young players from the sport’s grassroots to the highest-level competition in the land, the Isuzu UTE A-League Men’s competition,” he said via press release.

“SBS’s football offering now includes compelling competitions at every level and for every fan – including, of course, the FIFA World Cup 2026.”

The news of the Australian Championship and SBS deal has given anti-siphoning law voices another reason why sports should be available for all to watch.

In June this year, research published by Free TV Australia stated 67 per cent of Australians support protecting free-to-air sports broadcasting.

Free TV CEO, Bridget Fair stated the research showed most Australians are watching TV through the internet and will only increase as more people are ditching their aerials, as well as new homes aren’t built with them anymore.

“New anti-siphoning laws must be updated to reflect this reality otherwise millions will be forced to buy expensive streaming subscriptions during a cost of living crisis or miss out altogether on the great sporting events that bind our nation together,” she said via press release.

Anti-siphoning laws regulates media companies’ access to significant sporting events, including how much of a sport’s season must be shown on free-to-air channels.

Adelaide United and Flinders University Expand Agreement into Women’s Football

Adelaide United FC has confirmed that Flinders University will feature as the front of shirt sponsor for the Women’s team for the upcoming 2025/26 A-League season. 

This sponsorship enhances the bond between Adelaide United and Flinders University, who have been longstanding partners since 2019. 

Flinders University has been the front of shirt sponsor for the A-League Men’s team for the past six seasons, and the change to include the women represents the University’s commitment to supporting participation in women’s sport. 

The deal will also deliver benefits off the pitch, with Adelaide United and Flinders University also collaborating on curriculum development for school programs. 

Flinders University Senior Deputy Vice-Chancellor, Romy Lawson underlined the institution’s commitment to both education and football, noting the broader impact of the renewed sponsorship.

“Flinders University is proud to continue its partnership with Adelaide United to champion strong role models and expand opportunities for our students through practical experience,” she said via press release.

“We see real value in deepening our collaboration with a local club that reflects Flinders’ values and commitment to advocating for more women and girls participating in both sport and education.

“Women’s sport has made significant strides, and we are contributing to its success through student placements with the club across various professions, as well as school programs.” 

Adelaide United Chief Executive Officer, Nathan Kosmina welcomed the extension of the strategic alliance, emphasising both its longevity and significance.

“Flinders University has been an outstanding partner of Adelaide United for many years and their continued commitment to our club is something we greatly value,” he said via press release.

“To have a strong, local South Australian brand like Flinders transition onto the A-League Women’s front of shirt highlights their investment in women’s football and in the growth of our game at all levels. 

“We are proud to showcase their brand on our women’s team and thank them for their ongoing support of Adelaide United.”

The continued affiliation with Flinders University, alongside with the inclusion of the women’s team as a front of shirt sponsor shows the dedication both organisations to increase women’s participation in the game. 

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